Exam 10: Product Concepts

Yumé Nu,a battery manufacturing company,began marketing its products as environmentally friendly and biodegradable,even though this has not been scientifically verified.In this scenario,Yumé Nu has used _____ to sell its products.

A _____ occurs when a company's management decides to add products to an existing product line to compete more broadly in the industry.

The term product refers to a tangible good.Services and ideas are not classified as products because of their intangible nature.

Which of the following best defines brand equity?

Dunchen Moo,a manufacturer of dairy products,sells evaporated milk,flavored whipped cream,and yogurts.It markets a number of yogurts,including Dunchen All Natural,Dunchen Fruit on the Bottom,Dunchen Light & Fit,DunActive,and Dun-o-nino.The large variety of yogurts sold by the Dunchen brand is collectively an example of a _____.

Eve Aura,a manufacturer of bath and beauty products,predominantly sells convenience products.Given this information,which is a characteristic of Eve Aura's products?

Specialty products normally require wide distribution to sell sufficient quantities to meet profit goals.

Which of the following statements is true of product items?

Which of the following statements is true of product lines?

Define warranty and differentiate between the two types of warranties.

_____ is a confirmation of the quality or performance of a good or service.

A shopping product is a particular item for which consumers search extensively and are very reluctant to accept substitutes.

Universal product codes (UPCs)are the lines on product labels that are read by computerized optical scanners that match codes with brand names,package sizes,and prices.

Which of the following options defines brand loyalty?

Trademark rights come from registration rather than use.

Salespeople actively seek leads for selling unsought products to potential buyers.

Discuss product mix width and product line depth and how they are relevant for marketers.

In the case of private brands,overhead is low and there are no marketing costs.

Scanning universal product codes (UPCs)slows down the process of recording consumer purchases at high-volume outlets.

Which of the following strategies of handling a brand name when marketing globally is appropriate when the name cannot be pronounced in the local language or when the brand name is owned by someone else?