Question 1

Identify which statement about global branding strategies is true.

Accepted Answer

A)  A one-brand-name strategy is useful when a company markets mainly one product. 
B)  Using different brand names in different markets leads to greater brand identification of the product from market to market. 
C)  A one-brand-name strategy makes coordinating promotion from market to market more difficult. 
D)  Using different brand names in different markets means that a company is not an example of localization. 
A)  A one-brand-name strategy is useful when a company markets mainly one product. 
B)  Using different brand names in different markets leads to greater brand identification of the product from market to market. 
C)  A one-brand-name strategy makes coordinating promotion from market to market more difficult. 
D)  Using different brand names in different markets means that a company is not an example of localization.

Question 2

Most major furniture manufacturers affix labels to their wares that explain the products' construction features,such as type of frame,number of coils,and fabric characteristics.This form of labeling is an example of _____.

Accepted Answer

A)  informational labeling 
B)  persuasive labeling 
C)  grade labeling 
D)  promotional labeling 
A)  informational labeling 
B)  persuasive labeling 
C)  grade labeling 
D)  promotional labeling

Question 3

The three aspects of packaging that are especially important in international marketing are product line extension,product mix width,and brand equity.

Accepted Answer

A) True 
 B)False

Question 4

Decrease in consumer demand for green products was directly responsible for the proliferation of green certifications.

Accepted Answer

A) True 
 B)False

Question 5

A(n)________________ is a brand name owned by a wholesaler or a retailer.

Accepted Answer

A)  captive brand 
B)  private brand 
C)  manufacturer's brand 
D)  individual brand 
A)  captive brand 
B)  private brand 
C)  manufacturer's brand 
D)  individual brand

Question 6

The universal product code (UPC)system and scanners are used in scanner-based research.

Accepted Answer

A) True 
 B)False

Question 7

Define product and discuss the importance of product offerings in creating a marketing mix.

Accepted Answer

Answers will vary.A product may be defin

Question 8

Which of the following statements is true of an organization's product mix?

Accepted Answer

A)  Firms widen their product mix to capitalize on established reputations. 
B)  A wide product mix decreases sales and profit-making potential. 
C)  A wide product mix means that the product line is deep. 
D)  All product items in a product mix follow a standard marketing strategy. 
A)  Firms widen their product mix to capitalize on established reputations. 
B)  A wide product mix decreases sales and profit-making potential. 
C)  A wide product mix means that the product line is deep. 
D)  All product items in a product mix follow a standard marketing strategy.

Question 9

The most obvious function of packaging is to:

Accepted Answer

A)  secure the right of a company to use a brand or part of a brand. 
B)  protect a brand name from being declared a generic product name. 
C)  even out seasonal sales patterns. 
D)  contain products that are liquid,granular,or otherwise divisible. 
A)  secure the right of a company to use a brand or part of a brand. 
B)  protect a brand name from being declared a generic product name. 
C)  even out seasonal sales patterns. 
D)  contain products that are liquid,granular,or otherwise divisible.

Question 10

Discuss the concept of planned obsolescence.

Accepted Answer

Answers will vary.Planned obsolescence i

Question 11

A difference between informational labeling and persuasive labeling is that informational labeling:

Accepted Answer

A)  focuses on a promotional theme or logo rather than on consumer information. 
B)  increases a consumer's cognitive dissonance after a purchase. 
C)  helps a consumer make proper product selections when making a purchase. 
D)  gives an impression of environmental friendliness to a product. 
A)  focuses on a promotional theme or logo rather than on consumer information. 
B)  increases a consumer's cognitive dissonance after a purchase. 
C)  helps a consumer make proper product selections when making a purchase. 
D)  gives an impression of environmental friendliness to a product.

Question 12

The definition of product includes only tangible goods.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following statements is true of greenwashing?

Accepted Answer

A)  Consumer demand for green products has helped abate proliferation of green certifications. 
B)  Certification of a product's environmental friendliness by the same company that produced it should be clearly stated on the packaging. 
C)  The Federal Trade Commission does not interfere with the rules regarding green certifications. 
D)  Greenwashing is a highly reliant way of identifying environment-friendly products. 
A)  Consumer demand for green products has helped abate proliferation of green certifications. 
B)  Certification of a product's environmental friendliness by the same company that produced it should be clearly stated on the packaging. 
C)  The Federal Trade Commission does not interfere with the rules regarding green certifications. 
D)  Greenwashing is a highly reliant way of identifying environment-friendly products.

Question 14

______________ is when a product or company attempts to give the impression of environmental friendliness whether or not it is environmentally friendly.

Accepted Answer

A)  Family branding 
B)  Informational labeling 
C)  Greenwashing 
D)  Captive branding 
A)  Family branding 
B)  Informational labeling 
C)  Greenwashing 
D)  Captive branding

Question 15

Which of the following is true about an implied warranty?

Accepted Answer

A)  An implied warranty is a written guarantee. 
B)  An implied warranty gives a guarantee of quality in the form of a simple statement. 
C)  Implied warranty documents can be written in technical language guaranteeing complete satisfaction. 
D)  All sales have an implied warranty under the Uniform Commercial Code. 
A)  An implied warranty is a written guarantee. 
B)  An implied warranty gives a guarantee of quality in the form of a simple statement. 
C)  Implied warranty documents can be written in technical language guaranteeing complete satisfaction. 
D)  All sales have an implied warranty under the Uniform Commercial Code.

Question 16

Which of the following statements is true of an express warranty?

Accepted Answer

A)  It gives the impression of environmental friendliness to a product. 
B)  It is an unwritten guarantee that a good or service is fit for the purpose for which it is sold. 
C)  It prohibits other firms from using a brand or part of a brand without permission. 
D)  It is a written guarantee that the product or service being sold is fit for the purpose for which it is sold. 
A)  It gives the impression of environmental friendliness to a product. 
B)  It is an unwritten guarantee that a good or service is fit for the purpose for which it is sold. 
C)  It prohibits other firms from using a brand or part of a brand without permission. 
D)  It is a written guarantee that the product or service being sold is fit for the purpose for which it is sold.

Question 17

_____________ is that part of a brand that can be spoken,including letters,words,and numbers.

Accepted Answer

A)  A brand name 
B)  A brand mark 
C)  Brand equity 
D)  Brand loyalty 
A)  A brand name 
B)  A brand mark 
C)  Brand equity 
D)  Brand loyalty

Question 18

_______________ is the exclusive right to use a tangible product brand or part of a product brand.

Accepted Answer

A)  A service mark 
B)  Family branding 
C)  A trademark 
D)  A captive brand 
A)  A service mark 
B)  Family branding 
C)  A trademark 
D)  A captive brand

Question 19

Which of the following refers to everything,both favorable and unfavorable,that a person receives in an exchange?

Accepted Answer

A)  Product 
B)  Design 
C)  Distribution 
D)  Promotion 
A)  Product 
B)  Design 
C)  Distribution 
D)  Promotion

Question 20

Which of the following best defines an unsought product?

Accepted Answer

A)  A relatively inexpensive item that merits little shopping effort 
B)  Everything,both favorable and unfavorable,that a person receives in an exchange 
C)  A product that requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores 
D)  A product unknown to the potential buyer or a known product that the buyer does not actively seek 
A)  A relatively inexpensive item that merits little shopping effort 
B)  Everything,both favorable and unfavorable,that a person receives in an exchange 
C)  A product that requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores 
D)  A product unknown to the potential buyer or a known product that the buyer does not actively seek

Identify which statement about global branding strategies is true.

Most major furniture manufacturers affix labels to their wares that explain the products' construction features,such as type of frame,number of coils,and fabric characteristics.This form of labeling is an example of _____.

The three aspects of packaging that are especially important in international marketing are product line extension,product mix width,and brand equity.

Decrease in consumer demand for green products was directly responsible for the proliferation of green certifications.

A(n)________________ is a brand name owned by a wholesaler or a retailer.

The universal product code (UPC)system and scanners are used in scanner-based research.

Define product and discuss the importance of product offerings in creating a marketing mix.

Which of the following statements is true of an organization's product mix?

The most obvious function of packaging is to:

Discuss the concept of planned obsolescence.

A difference between informational labeling and persuasive labeling is that informational labeling:

The definition of product includes only tangible goods.

Which of the following statements is true of greenwashing?

______________ is when a product or company attempts to give the impression of environmental friendliness whether or not it is environmentally friendly.

Which of the following is true about an implied warranty?

Which of the following statements is true of an express warranty?

_____________ is that part of a brand that can be spoken,including letters,words,and numbers.

_______________ is the exclusive right to use a tangible product brand or part of a product brand.

Which of the following refers to everything,both favorable and unfavorable,that a person receives in an exchange?

Which of the following best defines an unsought product?

An Overview of Marketing

Strategic Planning and Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising,public Relations,and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters

Exam 10: Product Concepts

Identify which statement about global branding strategies is true.

Most major furniture manufacturers affix labels to their wares that explain the products' construction features,such as type of frame,number of coils,and fabric characteristics.This form of labeling is an example of _____.

The three aspects of packaging that are especially important in international marketing are product line extension,product mix width,and brand equity.

Decrease in consumer demand for green products was directly responsible for the proliferation of green certifications.

A(n)________________ is a brand name owned by a wholesaler or a retailer.

The universal product code (UPC)system and scanners are used in scanner-based research.

Define product and discuss the importance of product offerings in creating a marketing mix.

Which of the following statements is true of an organization's product mix?

The most obvious function of packaging is to:

Discuss the concept of planned obsolescence.

A difference between informational labeling and persuasive labeling is that informational labeling:

The definition of product includes only tangible goods.

Which of the following statements is true of greenwashing?

______________ is when a product or company attempts to give the impression of environmental friendliness whether or not it is environmentally friendly.

Which of the following is true about an implied warranty?

Which of the following statements is true of an express warranty?

_____________ is that part of a brand that can be spoken,including letters,words,and numbers.

_______________ is the exclusive right to use a tangible product brand or part of a product brand.

Which of the following refers to everything,both favorable and unfavorable,that a person receives in an exchange?

Which of the following best defines an unsought product?

An Overview of Marketing

Strategic Planning and Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising,public Relations,and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters