Question 1

An implied warranty is a written guarantee that the good or service is fit for the purpose for which it was sold.

Accepted Answer

A) True 
 B)False

Question 2

Fournotts Corp.manufactures a special kind of filter that can purify water quickly,but consumers in the market are not aware of the product's existence.In this case,which of the following strategies will increase the sales of the filter?

Accepted Answer

A)  Using status-conscious advertising 
B)  Using direct response advertising 
C)  Using selective advertising 
D)  Using customer-generated advertising 
A)  Using status-conscious advertising 
B)  Using direct response advertising 
C)  Using selective advertising 
D)  Using customer-generated advertising

Question 3

Which of the following refers to changing one or more of a product's characteristics?

Accepted Answer

A)  Product modification 
B)  Repositioning 
C)  Product line extension 
D)  Planned obsolescence 
A)  Product modification 
B)  Repositioning 
C)  Product line extension 
D)  Planned obsolescence

Question 4

Each product item in the product mix may require a separate marketing strategy.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following statements is true of an unsought product?

Accepted Answer

A)  Marketers of unsought products often use selective,status-conscious advertising to maintain a product's exclusive image. 
B)  Consumers buy unsought products regularly,usually without much planning and at inexpensive prices. 
C)  Companies dealing with unsought products must go directly to consumers through a salesperson,direct mail,or direct response advertising to create awareness about their products. 
D)  Consumers usually buy an unsought product only after comparing several brands or stores on style,practicality,price,and lifestyle compatibility. 
A)  Marketers of unsought products often use selective,status-conscious advertising to maintain a product's exclusive image. 
B)  Consumers buy unsought products regularly,usually without much planning and at inexpensive prices. 
C)  Companies dealing with unsought products must go directly to consumers through a salesperson,direct mail,or direct response advertising to create awareness about their products. 
D)  Consumers usually buy an unsought product only after comparing several brands or stores on style,practicality,price,and lifestyle compatibility.

Question 6

Universal product codes (UPCs)are also known as _____ because the numerical codes appear as a series of thick and thin vertical lines.

Accepted Answer

A)  mnemonics 
B)  bar codes 
C)  serial codes 
D)  codicology 
A)  mnemonics 
B)  bar codes 
C)  serial codes 
D)  codicology

Question 7

Insurance,burial plots,and similar items fall under the convenience product category.

Accepted Answer

A) True 
 B)False

Question 8

A service mark is the exclusive right to use a brand or part of a brand.

Accepted Answer

A) True 
 B)False

Question 9

A particular item for which consumers search extensively and are very reluctant to accept substitutes is called a(n)__________.

Accepted Answer

A)  convenience product 
B)  shopping product 
C)  specialty product 
D)  unsought product 
A)  convenience product 
B)  shopping product 
C)  specialty product 
D)  unsought product

Question 10

Consumers usually buy a(n)_____ only after comparing several brands or stores on style,practicality,price,and lifestyle compatibility.

Accepted Answer

A)  unsought product 
B)  specialty product 
C)  convenience product 
D)  shopping product 
A)  unsought product 
B)  specialty product 
C)  convenience product 
D)  shopping product

Question 11

___________ is a name,term,symbol,design,or combination thereof that identifies a seller's products and differentiates them from competitors' products.

Accepted Answer

A)  A brand 
B)  Positioning 
C)  A global brand 
D)  Brand equity 
A)  A brand 
B)  Positioning 
C)  A global brand 
D)  Brand equity

Question 12

Elsem Foods Inc.is a company that manufactures packaged food.It sells several varieties of packaged food such as chips,cupcakes,candies,crackers,fruit juices,and carbonated drinks.It receives its largest profit from its newly introduced line of tropical fruit juices that are available in different flavors,such as orange,apple,lychee,and cranberry.Given this information,which of the following is a product item of Elsem Foods?

Accepted Answer

A)  Chips 
B)  Candies 
C)  Orange juice 
D)  Carbonated drinks 
A)  Chips 
B)  Candies 
C)  Orange juice 
D)  Carbonated drinks

Question 13

________________ is the number of product lines an organization offers.

Accepted Answer

A)  A product item 
B)  The product mix 
C)  The product mix width 
D)  The product line depth 
A)  A product item 
B)  The product mix 
C)  The product mix width 
D)  The product line depth

Question 14

Which statement is true of trademarks?

Accepted Answer

A)  Trademark rights are effective from the date of registration. 
B)  Rights to trademarks are also given to generic product names. 
C)  Trademark protection must be renewed every year. 
D)  Rights to trademarks last as long as the mark is used. 
A)  Trademark rights are effective from the date of registration. 
B)  Rights to trademarks are also given to generic product names. 
C)  Trademark protection must be renewed every year. 
D)  Rights to trademarks last as long as the mark is used.

Question 15

Gypsy Foods Inc.is a multinational food and beverage company.Its product labels are colorful and project the words "new" and "improved" along with the product's name.The packages do not provide many details about the product's ingredients.In this case,Gypsy Foods is using _____.

Accepted Answer

A)  persuasive labeling 
B)  informational labeling 
C)  descriptive labeling 
D)  grade labeling 
A)  persuasive labeling 
B)  informational labeling 
C)  descriptive labeling 
D)  grade labeling

Question 16

All products that an organization sells constitute its ______________.

Accepted Answer

A)  product line 
B)  product mix 
C)  product mix width 
D)  product line depth 
A)  product line 
B)  product mix 
C)  product mix width 
D)  product line depth

An implied warranty is a written guarantee that the good or service is fit for the purpose for which it was sold.

Fournotts Corp.manufactures a special kind of filter that can purify water quickly,but consumers in the market are not aware of the product's existence.In this case,which of the following strategies will increase the sales of the filter?

Which of the following refers to changing one or more of a product's characteristics?

Each product item in the product mix may require a separate marketing strategy.

Which of the following statements is true of an unsought product?

Universal product codes (UPCs)are also known as _____ because the numerical codes appear as a series of thick and thin vertical lines.

Insurance,burial plots,and similar items fall under the convenience product category.

A service mark is the exclusive right to use a brand or part of a brand.

A particular item for which consumers search extensively and are very reluctant to accept substitutes is called a(n)__________.

Consumers usually buy a(n)_____ only after comparing several brands or stores on style,practicality,price,and lifestyle compatibility.

___________ is a name,term,symbol,design,or combination thereof that identifies a seller's products and differentiates them from competitors' products.

________________ is the number of product lines an organization offers.

Which statement is true of trademarks?

Gypsy Foods Inc.is a multinational food and beverage company.Its product labels are colorful and project the words "new" and "improved" along with the product's name.The packages do not provide many details about the product's ingredients.In this case,Gypsy Foods is using _____.

All products that an organization sells constitute its ______________.

An Overview of Marketing

Strategic Planning and Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising,public Relations,and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters

Exam 10: Product Concepts

An implied warranty is a written guarantee that the good or service is fit for the purpose for which it was sold.

Fournotts Corp.manufactures a special kind of filter that can purify water quickly,but consumers in the market are not aware of the product's existence.In this case,which of the following strategies will increase the sales of the filter?

Which of the following refers to changing one or more of a product's characteristics?

Each product item in the product mix may require a separate marketing strategy.

Which of the following statements is true of an unsought product?

Universal product codes (UPCs)are also known as _____ because the numerical codes appear as a series of thick and thin vertical lines.

Insurance,burial plots,and similar items fall under the convenience product category.

A service mark is the exclusive right to use a brand or part of a brand.

A particular item for which consumers search extensively and are very reluctant to accept substitutes is called a(n)__________.

Consumers usually buy a(n)_____ only after comparing several brands or stores on style,practicality,price,and lifestyle compatibility.

___________ is a name,term,symbol,design,or combination thereof that identifies a seller's products and differentiates them from competitors' products.

________________ is the number of product lines an organization offers.

Which statement is true of trademarks?

Gypsy Foods Inc.is a multinational food and beverage company.Its product labels are colorful and project the words "new" and "improved" along with the product's name.The packages do not provide many details about the product's ingredients.In this case,Gypsy Foods is using _____.

All products that an organization sells constitute its ______________.

An Overview of Marketing

Strategic Planning and Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising,public Relations,and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters