Question 1

Which of the following is the function of packaging?

Accepted Answer

A)  Containing and protecting products 
B)  Promoting products 
C)  Facilitating storage and recycling 
D)  All of these are correct. 
A)  Containing and protecting products 
B)  Promoting products 
C)  Facilitating storage and recycling 
D)  All of these are correct.

Question 2

A brand manufactured by a third party for an exclusive retailer,without evidence of that retailer's affiliation,is called a(n)______________.

Accepted Answer

A)  captive brand 
B)  private brand 
C)  manufacturer's brand 
D)  individual brand 
A)  captive brand 
B)  private brand 
C)  manufacturer's brand 
D)  individual brand

Question 3

A convenience product is a relatively inexpensive item that merits little shopping effort-that is,a consumer is unwilling to shop extensively for such an item.

Accepted Answer

A) True 
 B)False

Question 4

Persuasive labeling is designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase.

Accepted Answer

A) True 
 B)False

Question 5

Product modification may refer to which of the following?

Accepted Answer

A)  Quality modification 
B)  Functional modification 
C)  Style modification 
D)  All of these are correct. 
A)  Quality modification 
B)  Functional modification 
C)  Style modification 
D)  All of these are correct.

Question 6

_____ occurs when two brands receiving equal treatment (in the context of an advertisement)borrow from each other's brand equity.

Accepted Answer

A)  Ingredient branding 
B)  Cooperative branding 
C)  Complementary branding 
D)  Family branding 
A)  Ingredient branding 
B)  Cooperative branding 
C)  Complementary branding 
D)  Family branding

Question 7

Which of the following refers to placing two or more brand names on a product or its package?

Accepted Answer

A)  Co-branding 
B)  Family branding 
C)  A trademark 
D)  A service mark 
A)  Co-branding 
B)  Family branding 
C)  A trademark 
D)  A service mark

Question 8

The term product refers to which of the following?

Accepted Answer

A)  Tangible goods 
B)  Services 
C)  Ideas 
D)  All of these are correct. 
A)  Tangible goods 
B)  Services 
C)  Ideas 
D)  All of these are correct.

Question 9

A(n)_________________ is a product that requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores.

Accepted Answer

A)  shopping product 
B)  specialty product 
C)  unsought product 
D)  sought product 
A)  shopping product 
B)  specialty product 
C)  unsought product 
D)  sought product

Question 10

Which of the following aspects of packaging is especially important in international marketing?

Accepted Answer

A)  Labeling 
B)  Aesthetics 
C)  Climate considerations 
D)  All of the above are correct. 
A)  Labeling 
B)  Aesthetics 
C)  Climate considerations 
D)  All of the above are correct.

Question 11

Which global brand name strategy is useful when the marketer wants the brand to appear to be a local brand or when regulations require localization?

Accepted Answer

A)  One-brand-name everywhere 
B)  Adaptations and modifications 
C)  Transactional marketing strategy 
D)  Different brand names in different markets 
A)  One-brand-name everywhere 
B)  Adaptations and modifications 
C)  Transactional marketing strategy 
D)  Different brand names in different markets

Question 12

An unwritten guarantee that the good or service is fit for the purpose for which it was sold is called a(n)______________.

Accepted Answer

A)  implied warranty 
B)  express warranty 
C)  oral warranty 
D)  committed warranty 
A)  implied warranty 
B)  express warranty 
C)  oral warranty 
D)  committed warranty

Question 13

Caroline Perfumes is a premium,exotic women's fragrance company.The manufacturers of Caroline Perfumes want to establish its products as specialty products.In this case,which of the following would be an objective of the manufacturers of Caroline Perfumes?

Accepted Answer

A)  To employ mass advertising strategies 
B)  To increase the distribution network 
C)  To focus on establishing a brand name 
D)  To decrease the prices of the products 
A)  To employ mass advertising strategies 
B)  To increase the distribution network 
C)  To focus on establishing a brand name 
D)  To decrease the prices of the products

Question 14

________________ represent a series of thick and thin vertical linesreadable by computerized optical scanners that represent numbers used to track products.

Accepted Answer

A)  Universal product codes 
B)  Product lines 
C)  Brand labels 
D)  Informational labels 
A)  Universal product codes 
B)  Product lines 
C)  Brand labels 
D)  Informational labels

Question 15

Which statement is a reason why many retailers are creating and promoting their own captive brands?

Accepted Answer

A)  Captive brands carry evidence of a store's affiliation and are available everywhere. 
B)  Captive brands are displayed separately from mainstream products in a store. 
C)  A captive brand strategy allows retailers to ask a price similar or equal to manufacturers' brands. 
D)  A captive brand strategy allows retailers to market private brands as inferior to manufacturers' brands. 
A)  Captive brands carry evidence of a store's affiliation and are available everywhere. 
B)  Captive brands are displayed separately from mainstream products in a store. 
C)  A captive brand strategy allows retailers to ask a price similar or equal to manufacturers' brands. 
D)  A captive brand strategy allows retailers to market private brands as inferior to manufacturers' brands.

Question 16

Prospective home buyers perceive houses as a heterogeneous shopping product,therefore they find it harder to compare homogeneous shopping products because the prices,quality,and features of such products are similar.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following refers to a group of closely related product items?

Accepted Answer

A)  Product line 
B)  Product mix 
C)  Product mix width 
D)  Product line depth 
A)  Product line 
B)  Product mix 
C)  Product mix width 
D)  Product line depth

Question 18

Torque Roz,an automobile company,uses a unique tire design on its vehicles.A rival company was found copying the exact design for its automobiles.Torque Roz filed a legal claim against the rival company regarding this issue and won the lawsuit.In this scenario,Torque Roz's unique tire design is a registered _____.

Accepted Answer

A)  captive brand 
B)  trademark 
C)  private brand 
D)  service mark 
A)  captive brand 
B)  trademark 
C)  private brand 
D)  service mark

Question 19

A(n)_____ strategy is unwise to use when a brand name has a negative or vulgar connotation in the local language.

Accepted Answer

A)  adaptations-and-modifications 
B)  one-brand-name 
C)  different-brand-name-in-different-markets 
D)  multiple-brand-name 
A)  adaptations-and-modifications 
B)  one-brand-name 
C)  different-brand-name-in-different-markets 
D)  multiple-brand-name

Question 20

Washers,dryers,refrigerators,and televisions are examples of unsought products.

Accepted Answer

A) True 
 B)False

Which of the following is the function of packaging?

A brand manufactured by a third party for an exclusive retailer,without evidence of that retailer's affiliation,is called a(n)______________.

A convenience product is a relatively inexpensive item that merits little shopping effort-that is,a consumer is unwilling to shop extensively for such an item.

Persuasive labeling is designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase.

Product modification may refer to which of the following?

_____ occurs when two brands receiving equal treatment (in the context of an advertisement)borrow from each other's brand equity.

Which of the following refers to placing two or more brand names on a product or its package?

The term product refers to which of the following?

A(n)_________________ is a product that requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores.

Which of the following aspects of packaging is especially important in international marketing?

Which global brand name strategy is useful when the marketer wants the brand to appear to be a local brand or when regulations require localization?

An unwritten guarantee that the good or service is fit for the purpose for which it was sold is called a(n)______________.

Caroline Perfumes is a premium,exotic women's fragrance company.The manufacturers of Caroline Perfumes want to establish its products as specialty products.In this case,which of the following would be an objective of the manufacturers of Caroline Perfumes?

________________ represent a series of thick and thin vertical linesreadable by computerized optical scanners that represent numbers used to track products.

Which statement is a reason why many retailers are creating and promoting their own captive brands?

Prospective home buyers perceive houses as a heterogeneous shopping product,therefore they find it harder to compare homogeneous shopping products because the prices,quality,and features of such products are similar.

Which of the following refers to a group of closely related product items?

A(n)_____ strategy is unwise to use when a brand name has a negative or vulgar connotation in the local language.

Washers,dryers,refrigerators,and televisions are examples of unsought products.

An Overview of Marketing

Strategic Planning and Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising,public Relations,and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters

Exam 10: Product Concepts

Which of the following is the function of packaging?

A brand manufactured by a third party for an exclusive retailer,without evidence of that retailer's affiliation,is called a(n)______________.

A convenience product is a relatively inexpensive item that merits little shopping effort-that is,a consumer is unwilling to shop extensively for such an item.

Persuasive labeling is designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase.

Product modification may refer to which of the following?

_____ occurs when two brands receiving equal treatment (in the context of an advertisement)borrow from each other's brand equity.

Which of the following refers to placing two or more brand names on a product or its package?

The term product refers to which of the following?

A(n)_________________ is a product that requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores.

Which of the following aspects of packaging is especially important in international marketing?

Which global brand name strategy is useful when the marketer wants the brand to appear to be a local brand or when regulations require localization?

An unwritten guarantee that the good or service is fit for the purpose for which it was sold is called a(n)______________.

Caroline Perfumes is a premium,exotic women's fragrance company.The manufacturers of Caroline Perfumes want to establish its products as specialty products.In this case,which of the following would be an objective of the manufacturers of Caroline Perfumes?

________________ represent a series of thick and thin vertical linesreadable by computerized optical scanners that represent numbers used to track products.

Which statement is a reason why many retailers are creating and promoting their own captive brands?

Prospective home buyers perceive houses as a heterogeneous shopping product,therefore they find it harder to compare homogeneous shopping products because the prices,quality,and features of such products are similar.

Which of the following refers to a group of closely related product items?

A(n)_____ strategy is unwise to use when a brand name has a negative or vulgar connotation in the local language.

Washers,dryers,refrigerators,and televisions are examples of unsought products.

An Overview of Marketing

Strategic Planning and Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising,public Relations,and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters