Exam 22: Pulling It All Together: the Strategic Marketing Proces

Delphi Automobile Systems manufactures and sells satellite communications systems for automobiles that connect you and your car to 24-hour-a-day emergency service, direct you to a destination, and enable you to order a movie while on the road. Delphi Automobile Systems most likely uses

Marketing plans that cover marketing investments and programs from two to five years into the future are referred to as

Figure 22-3 -In the generic business strategies shown in Figure 22-3 above, which box represents a cost-leadership strategy?

The actions taken during market product focus and goal setting, Step 2 of the planning phase, include

Office Max provides low product prices for products typically classified as office supplies. In terms of the generic business strategy, Office Max is most likely using a ________ strategy.

Today, the implementation phase of the strategic marketing process often involves expanding ownership of the plan from the planners to ________ that are responsible for implementing the plans.

Which of these statements best reflects the guideline for having complete and feasible marketing plans?

Management experts warn against the tendency to excessively analyze a problem instead of taking action. This problem is referred to as

Which of these statements best reflects the guideline of using a base of facts and valid assumptions for marketing plans?

Describe the four generic business strategies and which variables determine them.

A blue ocean strategy refers to

List the three steps of the planning phase of the strategic marketing process. Briefly describe actions that make up each of the three steps. What information is collected in each step?

You have been told that a company increased its marketing effort from $2 million to $5 million, resulting in increased sales revenue from $12 million to $21 million. Calculate the company's ratio of incremental sales revenue to incremental marketing effort.

In a five-year study, researchers conducted in-depth analysis of 160 companies and more than 200 management tools and techniques. What was their principal finding?

In its introduction of the iPhone, Apple increased the number of applications available to users through its App Store which in turn allowed users to customize their smartphones. It also removed a physical (button) keyboard found on predecessor smartphones with a multi-touch interface allowing for easier use. These are examples of which two aspects of the blue ocean strategy?

Figure 22-3 -In the generic business strategies shown in Figure 22-3 above, which box represents a cost focus strategy?

Ideally, in effective marketing planning, goals should be ________ in terms of what is to be accomplished and by when.

Organizational groupings in which a unit is responsible for specific product offerings are referred to as

The application of modern measurement technologies to understand, quantify, and optimize marketing spending is referred to as

Reflecting on the research study of over 200 management tools and techniques, which of the following companies is an example of a firm that excels based on a devising and maintaining a clearly stated, focused strategy?