Question 1

In the new-product development process, product ideas that survive the business analysis stage proceed to the ________ stage.

Accepted Answer

A)  market testing 
B)  screening and evaluation 
C)  business analysis 
D)  development 
E)  commercialization 
A)  market testing 
B)  screening and evaluation 
C)  business analysis 
D)  development 
E)  commercialization D

Question 2

Very infrequent purchases and limited distribution are characteristic of products that a prospective buyer may not initially want, which makes awareness essential. This type of consumer product is

Accepted Answer

A)  an unsought product. 
B)  a shopping product. 
C)  a convenience product. 
D)  a specialty product. 
E)  a support product. 
A)  an unsought product. 
B)  a shopping product. 
C)  a convenience product. 
D)  a specialty product. 
E)  a support product. A

Question 3

Which type of consumer product is often very expensive, purchased infrequently, and takes an extensive amount of time to make the purchase decision?

Accepted Answer

A)  convenience product 
B)  shopping product 
C)  specialty product 
D)  unsought product 
E)  discretionary product 
A)  convenience product 
B)  shopping product 
C)  specialty product 
D)  unsought product 
E)  discretionary product C

Question 4

The movie Manchester by the Sea opened originally in a select number of theaters a week before opening nationwide. After its theater run, it was shown on pay-per-view channels and then on premium movie channels. The movie also was made widely available at Redbox, via Amazon Prime Video, and on DVD/Blu-ray. What type(s) of consumer product is this movie? Explain your answer.

Accepted Answer

Student answers may vary, but all should

Question 5

The division of products into durable and nondurable goods helps to

Accepted Answer

A)  comply with NAICS guidelines. 
B)  address environmental concerns. 
C)  comply with ISO 9000 requirements. 
D)  classify products for tax purposes. 
E)  provide direction for marketing actions. 
A)  comply with NAICS guidelines. 
B)  address environmental concerns. 
C)  comply with ISO 9000 requirements. 
D)  classify products for tax purposes. 
E)  provide direction for marketing actions.

Question 6

Screening and evaluation is the stage of the new-product development process

Accepted Answer

A)  at which prospective customers are exposed to new-product prototypes for the first time. 
B)  at which new-product concepts that have been found viable are converted into actual prototypes. 
C)  that internally and externally assesses new-product ideas to eliminate those that warrant no further effort. 
D)  that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections. 
E)  where consumers evaluate a new product's performance in an actual-use situation. 
A)  at which prospective customers are exposed to new-product prototypes for the first time. 
B)  at which new-product concepts that have been found viable are converted into actual prototypes. 
C)  that internally and externally assesses new-product ideas to eliminate those that warrant no further effort. 
D)  that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections. 
E)  where consumers evaluate a new product's performance in an actual-use situation.

Question 7

Among business products, which of the following would most likely be considered supplies?

Accepted Answer

A)  laser printer 
B)  phosphoric acid 
C)  cleaning service 
D)  magnetic resonance imaging (MRI) scanner 
E)  trash bags 
A)  laser printer 
B)  phosphoric acid 
C)  cleaning service 
D)  magnetic resonance imaging (MRI) scanner 
E)  trash bags

Question 8

Until 1996, U.S. carmakers sent very few right-hand-drive cars to Japan while German carmakers exported several models with the steering wheel on the right to accommodate driving on the left-hand side of the road in Japan. American car manufacturers could blame their failure to a great degree on

Accepted Answer

A)  an insignificant point of difference. 
B)  too little market attractiveness. 
C)  not satisfying customer needs on critical factors. 
D)  poor product quality. 
E)  incomplete market and product protocol. 
A)  an insignificant point of difference. 
B)  too little market attractiveness. 
C)  not satisfying customer needs on critical factors. 
D)  poor product quality. 
E)  incomplete market and product protocol.

Question 9

You may have seen automobile ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage. In the new-product development process, this safety test would occur during the ________ stage.

Accepted Answer

A)  development 
B)  market testing 
C)  idea generation 
D)  screening and evaluation 
E)  business analysis 
A)  development 
B)  market testing 
C)  idea generation 
D)  screening and evaluation 
E)  business analysis

Question 10

Accessory equipment is a type of support product that includes items such as

Accepted Answer

A)  stationery, paper clips, and brooms. 
B)  tools and office equipment. 
C)  buildings and fixed equipment. 
D)  raw materials and component parts. 
E)  maintenance, repair, and legal services. 
A)  stationery, paper clips, and brooms. 
B)  tools and office equipment. 
C)  buildings and fixed equipment. 
D)  raw materials and component parts. 
E)  maintenance, repair, and legal services.

Question 11

There are seven stages of the new-product development process. The last stage is

Accepted Answer

A)  business analysis. 
B)  screening and evaluation. 
C)  market testing. 
D)  commercialization. 
E)  development. 
A)  business analysis. 
B)  screening and evaluation. 
C)  market testing. 
D)  commercialization. 
E)  development.

Question 12

With respect to distribution, shopping products are available

Accepted Answer

A)  by special order from the manufacturer only. 
B)  at an extremely small number of outlets. 
C)  at relatively few outlets. 
D)  at a large number of selective outlets. 
E)  on a widespread basis at many outlets. 
A)  by special order from the manufacturer only. 
B)  at an extremely small number of outlets. 
C)  at relatively few outlets. 
D)  at a large number of selective outlets. 
E)  on a widespread basis at many outlets.

Question 13

Describe the different ways to define a product as new.

Accepted Answer

The term new in relation to a new produc

Question 14

Customer experience management (CEM) is

Accepted Answer

A)  the integration of the service component of the marketing mix with efforts to influence consumer demand. 
B)  the unique combination of benefits received by targeted buyers that include quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price. 
C)  the process of managing the entire customer experience within the company. 
D)  a cluster of benefits that an organization promises customers to satisfy their needs. 
E)  the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience. 
A)  the integration of the service component of the marketing mix with efforts to influence consumer demand. 
B)  the unique combination of benefits received by targeted buyers that include quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price. 
C)  the process of managing the entire customer experience within the company. 
D)  a cluster of benefits that an organization promises customers to satisfy their needs. 
E)  the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience.

Question 15

A prototype is a

Accepted Answer

A)  miniature version of an actual new product used in concept testing to identify any changes that need to be made prior to its commercialization. 
B)  full-scale operating model of the product or service under development. 
C)  sample of a new product given to prospective customers and opinion leaders used to generate awareness prior to the product's commercial release. 
D)  simulated operating model of the product given to consumers to use in full-scale field testing. 
E)  digital version of a product produced in multiple shapes, colors, and sizes to determine which version of the product customers like best. 
A)  miniature version of an actual new product used in concept testing to identify any changes that need to be made prior to its commercialization. 
B)  full-scale operating model of the product or service under development. 
C)  sample of a new product given to prospective customers and opinion leaders used to generate awareness prior to the product's commercial release. 
D)  simulated operating model of the product given to consumers to use in full-scale field testing. 
E)  digital version of a product produced in multiple shapes, colors, and sizes to determine which version of the product customers like best.

Question 16

Parvaderm Vitality Index
-Referring to the Parvaderm Vitality Index figure above, which of these best describes the trend in Parvaderm's new-product vitality?

Accepted Answer

A)  It has plateauted. 
B)  It is growing slowly. 
C)  It has shown a small decline, but as a normal fluxuation. 
D)  It has shown explosive growth, indicating a high level of vitality. 
E)  It is decreasing and has fallen to unacceptable levels. 
A)  It has plateauted. 
B)  It is growing slowly. 
C)  It has shown a small decline, but as a normal fluxuation. 
D)  It has shown explosive growth, indicating a high level of vitality. 
E)  It is decreasing and has fallen to unacceptable levels.

Question 17

A full-scale operating model of the product or service under development is referred to as a

Accepted Answer

A)  sample. 
B)  framework. 
C)  template. 
D)  prototype. 
E)  blueprint. 
A)  sample. 
B)  framework. 
C)  template. 
D)  prototype. 
E)  blueprint.

Question 18

An iMac personal computer from Apple can be classified according to all of these categories except which?

Accepted Answer

A)  business product 
B)  nondurable good 
C)  B2B product 
D)  durable good 
E)  consumer product 
A)  business product 
B)  nondurable good 
C)  B2B product 
D)  durable good 
E)  consumer product

Question 19

Services can be classified according to whether they are

Accepted Answer

A)  national or global. 
B)  use independent contractors. 
C)  privately owned or publicly owned. 
D)  owned by individuals or corporations. 
E)  business firms, nonprofit organizations, or government agencies. 
A)  national or global. 
B)  use independent contractors. 
C)  privately owned or publicly owned. 
D)  owned by individuals or corporations. 
E)  business firms, nonprofit organizations, or government agencies.

Question 20

In which stage of the new-product development process is a SWOT analysis used to identify the strategic role the new product might serve in the firm's product portfolio?

Accepted Answer

A)  idea generation 
B)  screening and evaluation 
C)  business analysis 
D)  development 
E)  new-product strategy development 
A)  idea generation 
B)  screening and evaluation 
C)  business analysis 
D)  development 
E)  new-product strategy development

Exam 10: Developing New Products and Services

In the new-product development process, product ideas that survive the business analysis stage proceed to the ________ stage.

Very infrequent purchases and limited distribution are characteristic of products that a prospective buyer may not initially want, which makes awareness essential. This type of consumer product is

Which type of consumer product is often very expensive, purchased infrequently, and takes an extensive amount of time to make the purchase decision?

The division of products into durable and nondurable goods helps to

Screening and evaluation is the stage of the new-product development process

Among business products, which of the following would most likely be considered supplies?

Until 1996, U.S. carmakers sent very few right-hand-drive cars to Japan while German carmakers exported several models with the steering wheel on the right to accommodate driving on the left-hand side of the road in Japan. American car manufacturers could blame their failure to a great degree on

You may have seen automobile ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage. In the new-product development process, this safety test would occur during the ________ stage.

Accessory equipment is a type of support product that includes items such as

There are seven stages of the new-product development process. The last stage is

With respect to distribution, shopping products are available

Describe the different ways to define a product as new.

Customer experience management (CEM) is

A prototype is a

Parvaderm Vitality Index -Referring to the Parvaderm Vitality Index figure above, which of these best describes the trend in Parvaderm's new-product vitality?

A full-scale operating model of the product or service under development is referred to as a

An iMac personal computer from Apple can be classified according to all of these categories except which?

Services can be classified according to whether they are

In which stage of the new-product development process is a SWOT analysis used to identify the strategic role the new product might serve in the firm's product portfolio?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: the Strategic Marketing Proces

Building an Effective Marketing Plan

Financial Aspects of Marketing

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