Exam 2: Developing Successful Organizational and Marketing Strategies

Which of the marketing strategies for expanding sales revenue presents the most risk for an organization?

Which statement reflects the key elements in developing a marketing strategy for L. M. Schofield, Inc., a company that produces specialized concrete surfaces for heavily trafficked areas such as retail outlets and amusement parks?

The philosophical reason for an organization's existence is referred to as its organizational

The level in an organization where top management directs overall strategy for the entire organization is the ________ level.

The American railroad industry faced a serious decline in the 20th century. What business did rail executives believe they were in at that time? What business is a railroad company really in? Why is the difference important?

Large organizations are extremely complex, and usually consist of ________ organizational levels overseen by a board of directors.

Figure 2-7 -Consider Figure 2-7 above. A Florida-based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that result in power outages. The firm is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits. The firm's physical plant could be refitted relatively easily to make small generators, but it would be rather costly. The company's need to refit its factory would fall in which quadrant(s) of the SWOT analysis grid?

Which statement about strategy is most accurate?

A marketing metric refers to

Explain what a planning gap is and what is used to close it.

An organization uses the strategic marketing process to answer all of the following questions except which?

Figure 2-4In Figure 2-4 shown above, a representation of the BCG business portfolio analysis, SBUs found in quadrant B would be called

A road map for the marketing activities of an organization for a specified future time period, such as one year or five years, is referred to as a

One of the strengths inherent in the use of the BCG business portfolio analysis is that it

Two commonly used techniques to aid managers with important decisions for setting a direction and allocating resources include ________ and ________ analysis strategies.

The ________ for the American Red Cross is "to prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors."

Apple's iPod sold more than 50 million units annually between 2001 and 2010 when the iPhone integrated a music player. Since then sales have been declining dramatically and in 2014 Apple announced that it was discontinuing the iPod classic, and in 2017 it did the same with the nano and the shuffle. Today Apple still sells the iPod touch although declining sales and discontinued products suggest that this SBU is has become a

Figure 2-1 -In Figure 2-1 above, D represents the ________ of an organization that is comprised of individual departments.

The strategic marketing process

When a company is developing new offerings, marketing may provide staff to serve as part of __________, joining others from different departments who are mutually accountable to this task.