Exam 1: Creating Customer Relationships and Value Through Marketing

Entities such as manufacturers, retailers, and government agencies that buy goods and services for their own use or for resale are referred to as

A farmhand would like to buy a moped scooter to commute to his job at a nearby ranch. He doesn't know how to find a dealer though, and he doesn't have Internet access. Which reason explains why marketing fails to occur here?

Effective marketing benefits society because it

All of the following are current or prospective distribution channels for Chobani yogurt except which?

Product, price, promotion, and place are all components of

The four Ps are commonly known as

Which example best demonstrates form utility?

Some companies have very restrictive return policies, often only accepting returns for store credit or even not accepting them at all. Though these policies have a positive effect on sales figures, some customers end up frustrated because they have legitimate reasons they wish to return merchandise. Very restrictive return policies are likely a violation of

Which statement about marketing activities is most accurate?

Figure 1-5 -In Figure 1-5 above, "D" represents which era in U.S. business history?

Whether an individual is considering a purchase for personal or household use, or an organization is buying for its own use or for resale, the individual or organization would be considered

Which term best describes the marketing concept?

Which statement about marketing departments is most accurate?

Explain the difference between a market and a target market. Provide a specific example of each.

A want is ________ that is shaped by a person's knowledge, culture, and personality.

Figure 1-3In Figure 1-3, "A" represents ________ and "B" represents

Market segments refer to

Which statement best describes a service?

The view that holds an organization should satisfy the needs of consumers in a way that also provides for society's well-being is known as

Mizuno designs and sells high-quality baseball gloves. Who likely benefits from the firm's marketing activities for its gloves?