Exam 7: Understanding and Reaching Global Consumers and Markets

The administrative, marketing, and manufacturing operations that many international firms, multinational firms, and transnational firms have around the world are often called

Explain the trade feedback effect.

When a U.S. airplane manufacturer sells its airplanes to a company in Germany without using intermediaries, it is referred to as

Which of the following statements about the World Trade Organization (WTO) is most accurate?

A firm's profit potential and control over marketing activities ________ as it moves from exporting to direct investment as a global market entry strategy.

The Japanese manufacture tractors for rice paddies. They are smaller than most U.S. tractors and perfect for a weekend farmer who wants to tend to a small garden. The tractors are not sold in the United States through any authorized channels, yet they are available in the United States at prices below the manufacturer's suggested retail price. These Japanese tractors are being sold

In terms of the global marketplace, there are three primary types of companies: ________ firms, international firms, and transnational firms.

Mary Kay, Inc., can be classified as which type of company when marketing its products around the world?

Globalization is the focus on creating economic, cultural, political, and technological ________ among individual national institutions and economics.

________ firm engages in trade and marketing in different countries as an extension of the marketing strategy in its home country.

Based on a study of 6,500 teens in 26 countries, when asked what country had the most influence on their attitudes and purchase behavior, 54 percent of teens from the United States, 87 percent of those from Latin America, 80 percent of the Europeans, and 80 percent of those from Asia named

Once a company has decided to enter the global marketplace, it must select a means of market entry. One of the four general options is

A gray market is

The Economic Espionage Act

A small Canadian winery located in British Columbia has developed a new table wine. It has no overseas contacts but wants to get its wine on the shelves in selected Asian and European markets where growth has been substantial in the past two years. Which type of exporting option would best suit this company?

The price of one country's currency expressed in terms of another country's currency is referred to as the

A field of study that examines the correspondence between symbols and their role in the assignment of meaning for people is referred to as

An institution that sets rules governing trade between its members through a panel of trade experts who decide on trade disputes between members and issue binding decisions is referred to as the

________ is the tendency to believe that it is inappropriate, indeed immoral, to purchase foreign-made products.

A restriction placed on the amount of a product allowed to enter or leave a country is referred to as