Question 1

Explain why consumers might use Rules of Thumb rather than conducting an extensive information search.

Accepted Answer

When consumers do not want to take the t

Question 2

The ability to trade means trading one good for another.

Accepted Answer

A) True 
 B)False

Question 3

Ads like ʺKeep America Beautifulʺ and ʺFriends donʹt let friends drive drunkʺ are examples of

Accepted Answer

A) jingles. 
B) FCCʹs. 
C) PSAʹs. 
D) subliminal advertising. 
A) jingles. 
B) FCCʹs. 
C) PSAʹs. 
D) subliminal advertising.

Question 4

The Pareto principle is also known as the

Accepted Answer

A) 60-40 rule. 
B) 70-30 rule. 
C) 90-10 rule. 
D) 80-20 rule. 
A) 60-40 rule. 
B) 70-30 rule. 
C) 90-10 rule. 
D) 80-20 rule.

Question 5

End messages in advertising are called

Accepted Answer

A) slogans 
B) brands. 
C) jingles. 
D) taglines. 
A) slogans 
B) brands. 
C) jingles. 
D) taglines.

Question 6

Advertising that exaggerates the characteristics of a product is called__________.

Accepted Answer

The answer of Advertising that exaggerates the characteristics of a...

Question 7

PSAʹs are messages to correct previously false claims about a product.

Accepted Answer

A) True 
 B)False

Question 8

List the four qualities effective advertising has.

Accepted Answer

An effective advertisement has

Question 9

When advertising is transmitted unconsciously to consumers it is called

Accepted Answer

A) locking power. 
B) bait and switch. 
C) consumer payoff. 
D) subliminal advertising. 
A) locking power. 
B) bait and switch. 
C) consumer payoff. 
D) subliminal advertising.

Question 10

According to the FTC, if an ad contains misrepresentations or omissions, it is

Accepted Answer

A) defiant. 
B) unusual. 
C) cruel. 
D) deceptive. 
A) defiant. 
B) unusual. 
C) cruel. 
D) deceptive.

Question 11

When the FTC notifies an advertiser that its ads are deceptive and asks the adviser to stop running the ads, this first level of enforcement is called

Accepted Answer

A) a consent decree. 
B) consumer payoff. 
C) infomercials. 
D) a cease-and-desist order. 
A) a consent decree. 
B) consumer payoff. 
C) infomercials. 
D) a cease-and-desist order.

Question 12

Counter-advertising is also known as

Accepted Answer

A) advantage advertising. 
B) aversive advertising. 
C) opposite advertising. 
D) corrective advertising. 
A) advantage advertising. 
B) aversive advertising. 
C) opposite advertising. 
D) corrective advertising.

Question 13

Corrective advertising corrects previously false claims about a product.

Accepted Answer

A) True 
 B)False

Question 14

What are the FTCʹs three classifications for types of advertisements. Define each. Where (what kind of medium)are you likely to find each advertised?

Accepted Answer

Informative advertisements provide objec

Question 15

For advertising to be effective, it needs to keep up with trends in ethnic and racial preferences.

Accepted Answer

A) True 
 B)False

Question 16

Public service announcements are messages on behalf of a good cause.

Accepted Answer

A) True 
 B)False

Question 17

An average child views about how many TV commercials every day?

Accepted Answer

A) 100 
B) 50 
C) 200 
D) 10 
A) 100 
B) 50 
C) 200 
D) 10

Question 18

Define technological obsolescence and one example.

Accepted Answer

Technological obsolescence means that a

Question 19

Describe the difficulties associated with making good decisions.

Accepted Answer

Consumers try to make good decisions but

Question 20

Program long advertisements on TV are called

Accepted Answer

A) consumer payoff. 
B) game shows. 
C) infomercials. 
D) subliminal advertising. 
A) consumer payoff. 
B) game shows. 
C) infomercials. 
D) subliminal advertising.

Explain why consumers might use Rules of Thumb rather than conducting an extensive information search.

The ability to trade means trading one good for another.

Ads like ʺKeep America Beautifulʺ and ʺFriends donʹt let friends drive drunkʺ are examples of

The Pareto principle is also known as the

End messages in advertising are called

Advertising that exaggerates the characteristics of a product is called__________.

PSAʹs are messages to correct previously false claims about a product.

List the four qualities effective advertising has.

When advertising is transmitted unconsciously to consumers it is called

According to the FTC, if an ad contains misrepresentations or omissions, it is

When the FTC notifies an advertiser that its ads are deceptive and asks the adviser to stop running the ads, this first level of enforcement is called

Counter-advertising is also known as

Corrective advertising corrects previously false claims about a product.

What are the FTCʹs three classifications for types of advertisements. Define each. Where (what kind of medium)are you likely to find each advertised?

For advertising to be effective, it needs to keep up with trends in ethnic and racial preferences.

Public service announcements are messages on behalf of a good cause.

An average child views about how many TV commercials every day?

Define technological obsolescence and one example.

Describe the difficulties associated with making good decisions.

Program long advertisements on TV are called

Consumers in a Changing World

The Consumer Movement

Consumer Theories and Developing a Model

Consumer Responsibilities, Redress, and Law

Government Protection, Nongovernmental Proconsumer Groups, and Media

Buying Process, Brands, and Product Development

Food and Beverage Issues

Health and Wellness Issues

Ownership, Safety and Repairs

The Internet and Identity Theft

Being a Better Consumer of Housing and Vehicles

Saving, Banking, Debt, and Credit Issues

Insurance and Investment Issues

Ethics and Globalization

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Exam 7: Decision Making and the Influence of Advertising

Explain why consumers might use Rules of Thumb rather than conducting an extensive information search.

The ability to trade means trading one good for another.

Ads like ʺKeep America Beautifulʺ and ʺFriends donʹt let friends drive drunkʺ are examples of

The Pareto principle is also known as the

End messages in advertising are called

Advertising that exaggerates the characteristics of a product is called__________.

PSAʹs are messages to correct previously false claims about a product.

List the four qualities effective advertising has.

When advertising is transmitted unconsciously to consumers it is called

According to the FTC, if an ad contains misrepresentations or omissions, it is

When the FTC notifies an advertiser that its ads are deceptive and asks the adviser to stop running the ads, this first level of enforcement is called

Counter-advertising is also known as

Corrective advertising corrects previously false claims about a product.

What are the FTCʹs three classifications for types of advertisements. Define each. Where (what kind of medium)are you likely to find each advertised?

For advertising to be effective, it needs to keep up with trends in ethnic and racial preferences.

Public service announcements are messages on behalf of a good cause.

An average child views about how many TV commercials every day?

Define technological obsolescence and one example.

Describe the difficulties associated with making good decisions.

Program long advertisements on TV are called

Consumers in a Changing World

The Consumer Movement

Consumer Theories and Developing a Model

Consumer Responsibilities, Redress, and Law

Government Protection, Nongovernmental Proconsumer Groups, and Media

Buying Process, Brands, and Product Development

Food and Beverage Issues

Health and Wellness Issues

Ownership, Safety and Repairs

The Internet and Identity Theft

Being a Better Consumer of Housing and Vehicles

Saving, Banking, Debt, and Credit Issues

Insurance and Investment Issues

Ethics and Globalization

Filters