Question 1

Which of the following steps are involved in conducting SEM?

Accepted Answer

A)  Specify the measurement model. 
B)  Define the individual constructs. 
C)  Assess measurement model reliability and validity. 
D)  Specify the structural model if the measurement model is valid. 
E)  All of the above. 
A)  Specify the measurement model. 
B)  Define the individual constructs. 
C)  Assess measurement model reliability and validity. 
D)  Specify the structural model if the measurement model is valid. 
E)  All of the above.

Question 2

In SEM, the posited relationships between constructs are tested similarly to the way they are tested using cluster analysis.

Accepted Answer

A) True 
 B)False

Question 3

RNI is a parsimony fit index.

Accepted Answer

A) True 
 B)False

Question 4

An exogenous construct is represented in an structural path model as a an oval with no one- headed arrows going into it.

Accepted Answer

A) True 
 B)False

Question 5

SEM is distinguished by the explaining of the covariance among the measured items or observed variables.

Accepted Answer

A) True 
 B)False

Question 6

Measured variables or indicators are the actual items that are measured using a survey questionnaire.

Accepted Answer

A) True 
 B)False

Question 7

CFI is an absolute fit index.

Accepted Answer

A) True 
 B)False

Question 8

It is recommended that each construct be measured by using at least three observed variables.

Accepted Answer

A) True 
 B)False

Question 9

SEM can be thought of as a combination of MANOVA and Exploratory factor analysis.

Accepted Answer

A) True 
 B)False

Question 10

A sample size of 1000 is used to test a structural model of advertising effectiveness for the
Coca- Cola company. The results show that a significant relationship exists between advertising effectiveness and sales. The estimated value of the standardized path estimate is .035. The
Coca- Cola management dismisses the finding because the relationship is trivial.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is true about the relationship of SEM to factor analysis?

Accepted Answer

A)  SEM, we have to specify which variables are associated with each construct based on theory. 
B)  Concepts such as correlations and covariances are common to both the techniques. 
C)  The measurement model in SEM is similar to factor analysis in that both techniques have variables with loadings on factors. 
D)  A and C are correct. 
E)  A, B and C are correct. 
A)  SEM, we have to specify which variables are associated with each construct based on theory. 
B)  Concepts such as correlations and covariances are common to both the techniques. 
C)  The measurement model in SEM is similar to factor analysis in that both techniques have variables with loadings on factors. 
D)  A and C are correct. 
E)  A, B and C are correct.

Question 12

is established when the measured items are conceptually consistent with a construct definition.

Accepted Answer

A)  Composite reliability 
B)  Nomological validity 
C)  Discriminant validity 
D)  Convergent validity 
E)  None of the above 
A)  Composite reliability 
B)  Nomological validity 
C)  Discriminant validity 
D)  Convergent validity 
E)  None of the above

Question 13

Constructs are the actual items that are measured using a survey questionnaire.

Accepted Answer

A) True 
 B)False

Question 14

Describe path analysis and its relationship to SEM.

Accepted Answer

Path analysis (PA) can be viewed as a sp

Question 15

A proposed structural model involves four constructs, two of which are exogenous. X1 and X2 together cause Y1, which in turn causes Y2. What term describes this model?

Accepted Answer

A)  recursive 
B)  nonrecursive 
C)  descriptive 
D)  empirical 
E)  None of the above 
A)  recursive 
B)  nonrecursive 
C)  descriptive 
D)  empirical 
E)  None of the above

Question 16

When two constructs are theoretically unrelated to each other, the path between those two constructs should be be assigned a value of 1.

Accepted Answer

A) True 
 B)False

Question 17

RMSR is an absolute fit index.

Accepted Answer

A) True 
 B)False

Question 18

Convergent validity is established when the measured items are conceptually consistent with a construct definition.

Accepted Answer

A) True 
 B)False

Question 19

In moving from the measurement model to the structural model, the exogenous constructs each become endogenous.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is a difference contrasting EFA with CFA?

Accepted Answer

A)  one technique is exploratory and the other is confirmatory 
B)  the specification of which variables load on which factors 
C)  the size of the loading estimates considered significant 
D)  A and B 
E)  A, B, and C 
A)  one technique is exploratory and the other is confirmatory 
B)  the specification of which variables load on which factors 
C)  the size of the loading estimates considered significant 
D)  A and B 
E)  A, B, and C

Exam 22: Structural Equation Modeling

Which of the following steps are involved in conducting SEM?

In SEM, the posited relationships between constructs are tested similarly to the way they are tested using cluster analysis.

RNI is a parsimony fit index.

An exogenous construct is represented in an structural path model as a an oval with no one- headed arrows going into it.

SEM is distinguished by the explaining of the covariance among the measured items or observed variables.

Measured variables or indicators are the actual items that are measured using a survey questionnaire.

CFI is an absolute fit index.

It is recommended that each construct be measured by using at least three observed variables.

SEM can be thought of as a combination of MANOVA and Exploratory factor analysis.

Which of the following is true about the relationship of SEM to factor analysis?

is established when the measured items are conceptually consistent with a construct definition.

Constructs are the actual items that are measured using a survey questionnaire.

Describe path analysis and its relationship to SEM.

A proposed structural model involves four constructs, two of which are exogenous. X1 and X2 together cause Y1, which in turn causes Y2. What term describes this model?

When two constructs are theoretically unrelated to each other, the path between those two constructs should be be assigned a value of 1.

RMSR is an absolute fit index.

Convergent validity is established when the measured items are conceptually consistent with a construct definition.

In moving from the measurement model to the structural model, the exogenous constructs each become endogenous.

Which of the following is a difference contrasting EFA with CFA?

Introduction to Marketing

Defining the Marketing Research

Research Design

Exploratory Research Design

Exploratory Research Design

Descriptive Research Design

Causal Research Design

Measurement and Scaling

Measurement and Scaling

Questionnaire and Form

Sampling: Design and

Sampling: Final and Initial

Fieldwork

Data Preparation

Frequency Distribution, Crosstabulation, and Hypothesis

Analysis of Variance and

Correlation and Regression

Discriminant and Logit

Factor Analysis

Cluster Analysis

Multidimensional Scaling and

Report Preparation and

International Marketing

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