Question 1

When utilizing univariate techniques, the samples are when the data for the two samples relate to the same group of respondents.

Accepted Answer

A)  nonmetric data 
B)  independent 
C)  paired 
D)  metric data 
A)  nonmetric data 
B)  independent 
C)  paired 
D)  metric data

Question 2

utilizes questions that appear on a computerized gridpad. The responses are recorded directly into the computer using a sensing device.

Accepted Answer

A)  Mark sense forms 
B)  CATI or CAPI 
C)  Computerized sensory systems 
D)  Optical scanning 
A)  Mark sense forms 
B)  CATI or CAPI 
C)  Computerized sensory systems 
D)  Optical scanning

Question 3

The value 1.0 represents the weighted case.

Accepted Answer

A) True 
 B)False

Question 4

is the assignment of a code to represent a specific response to a specific question along with the data record and column position that code will occupy.

Accepted Answer

A)  Assignment of missing values 
B)  Data cleaning 
C)  Editing 
D)  Coding 
A)  Assignment of missing values 
B)  Data cleaning 
C)  Editing 
D)  Coding

Question 5

When entering respondent data into a spreadsheet, each column contains the data for one respondent.

Accepted Answer

A) True 
 B)False

Question 6

are appropriate when there is a single measurement of each element in the sample, or there are several measurements of each element but each variable is analyzed in isolation.

Accepted Answer

A)  Multivariate techniques 
B)  Interdependence techniques 
C)  Dependence techniques 
D)  Univariate techniques 
A)  Multivariate techniques 
B)  Interdependence techniques 
C)  Dependence techniques 
D)  Univariate techniques

Question 7

If you are counting and classifying questionnaires to determine if quotas and cell group sizes have been met, you are at the step of the data- preparation process.

Accepted Answer

A)  questionnaire checking 
B)  data cleaning 
C)  coding 
D)  editing 
A)  questionnaire checking 
B)  data cleaning 
C)  coding 
D)  editing

Question 8

Statistical techniques can be classified as univariate or multivariate.

Accepted Answer

A) True 
 B)False

Question 9

In , also known as across- countries analysis, the data of all the respondents can be pooled and analyzed.

Accepted Answer

A)  Cross- cultural analysis 
B)  Individual- level analysis 
C)  Pancultural analysis 
D)  Intracultural analysis 
A)  Cross- cultural analysis 
B)  Individual- level analysis 
C)  Pancultural analysis 
D)  Intracultural analysis

Question 10

For multivariate statistical techniques, when there is _, cluster analysis and multidimensional scaling can be used.

Accepted Answer

A)  more than one dependent variable 
B)  variable interdependence 
C)  interobject similarity 
D)  one dependent variable 
A)  more than one dependent variable 
B)  variable interdependence 
C)  interobject similarity 
D)  one dependent variable

Question 11

The objective of this level of analysis is to assess the comparability of findings from one country to another.

Accepted Answer

A)  Cross- cultural analysis 
B)  Individual- level analysis 
C)  Pancultural analysis 
D)  Intracultural analysis 
A)  Cross- cultural analysis 
B)  Individual- level analysis 
C)  Pancultural analysis 
D)  Intracultural analysis

Question 12

Treatment of missing responses poses problems, particularly if the proportion of missing responses is more than 10 percent.

Accepted Answer

A) True 
 B)False

Question 13

When utilizing univariate techniques, for the purpose of analysis, data pertaining to different groups of respondents, e.g., males and females, are generally treated as samples while the samples are when the data for the two samples relate to the same group of respondents.

Accepted Answer

A)  independent; metric 
B)  metric; paired 
C)  independent; paired 
D)  paired; independent 
A)  independent; metric 
B)  metric; paired 
C)  independent; paired 
D)  paired; independent

Question 14

Information useful for formulating a data analysis strategy is not readily available on the Internet.

Accepted Answer

A) True 
 B)False

Question 15

Unsatisfactory responses uncovered in the editing stage of the data- preparation process are commonly handled by doing any of the following except .

Accepted Answer

A)  returning to the field to get better data 
B)  discarding unsatisfactory responses 
C)  recoding unsatisfactory responses 
D)  assigning missing values 
A)  returning to the field to get better data 
B)  discarding unsatisfactory responses 
C)  recoding unsatisfactory responses 
D)  assigning missing values

Question 16

SPSS Missing Values Analysis can assist in diagnosing missing values and replacing missing values with estimates. The missing values can also be treated within the context of the SPSS Base module.

Accepted Answer

A) True 
 B)False

Question 17

Which statement is true concerning ethical issues concerned with data preparation?

Accepted Answer

A)  Any departure from the assumptions underlying the statistical techniques used to analyze the data raises ethical concerns. 
B)  Researchers should try to get some idea about the quality of the data. 
C)  Discarding respondents after analyzing the data raises ethical concerns. 
D)  All of the above statements are true. 
A)  Any departure from the assumptions underlying the statistical techniques used to analyze the data raises ethical concerns. 
B)  Researchers should try to get some idea about the quality of the data. 
C)  Discarding respondents after analyzing the data raises ethical concerns. 
D)  All of the above statements are true.

Question 18

Ethical issues that arise during the data preparation and analysis step of marketing research process pertain mainly to the researcher.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is not a step in the data- preparation process?

Accepted Answer

A)  transcribing 
B)  select a sampling technique 
C)  data cleaning 
D)  editing 
A)  transcribing 
B)  select a sampling technique 
C)  data cleaning 
D)  editing

Question 20

A codebook contains coding instructions and the necessary information about variables in the data set. It guides the coders in their work and helps the researcher to properly identify and locate the variables.

Accepted Answer

A) True 
 B)False

Exam 14: Data Preparation

When utilizing univariate techniques, the samples are when the data for the two samples relate to the same group of respondents.

utilizes questions that appear on a computerized gridpad. The responses are recorded directly into the computer using a sensing device.

The value 1.0 represents the weighted case.

is the assignment of a code to represent a specific response to a specific question along with the data record and column position that code will occupy.

When entering respondent data into a spreadsheet, each column contains the data for one respondent.

are appropriate when there is a single measurement of each element in the sample, or there are several measurements of each element but each variable is analyzed in isolation.

If you are counting and classifying questionnaires to determine if quotas and cell group sizes have been met, you are at the step of the data- preparation process.

Statistical techniques can be classified as univariate or multivariate.

In , also known as across- countries analysis, the data of all the respondents can be pooled and analyzed.

For multivariate statistical techniques, when there is _, cluster analysis and multidimensional scaling can be used.

The objective of this level of analysis is to assess the comparability of findings from one country to another.

Treatment of missing responses poses problems, particularly if the proportion of missing responses is more than 10 percent.

When utilizing univariate techniques, for the purpose of analysis, data pertaining to different groups of respondents, e.g., males and females, are generally treated as samples while the samples are when the data for the two samples relate to the same group of respondents.

Information useful for formulating a data analysis strategy is not readily available on the Internet.

Unsatisfactory responses uncovered in the editing stage of the data- preparation process are commonly handled by doing any of the following except .

SPSS Missing Values Analysis can assist in diagnosing missing values and replacing missing values with estimates. The missing values can also be treated within the context of the SPSS Base module.

Which statement is true concerning ethical issues concerned with data preparation?

Ethical issues that arise during the data preparation and analysis step of marketing research process pertain mainly to the researcher.

Which of the following is not a step in the data- preparation process?

A codebook contains coding instructions and the necessary information about variables in the data set. It guides the coders in their work and helps the researcher to properly identify and locate the variables.

Introduction to Marketing

Defining the Marketing Research

Research Design

Exploratory Research Design

Exploratory Research Design

Descriptive Research Design

Causal Research Design

Measurement and Scaling

Measurement and Scaling

Questionnaire and Form

Sampling: Design and

Sampling: Final and Initial

Fieldwork

Frequency Distribution, Crosstabulation, and Hypothesis

Analysis of Variance and

Correlation and Regression

Discriminant and Logit

Factor Analysis

Cluster Analysis

Multidimensional Scaling and

Structural Equation Modeling

Report Preparation and

International Marketing

Filters