Question 1

Univariate techniques can be classified based on .

Accepted Answer

A)  whether the data are metric or nonmetric 
B)  whether one, two, or more than two samples are involved 
C)  whether interdependence techniques or dependence techniques are to be used 
D)  A and B are correct 
A)  whether the data are metric or nonmetric 
B)  whether one, two, or more than two samples are involved 
C)  whether interdependence techniques or dependence techniques are to be used 
D)  A and B are correct

Question 2

Nonmetric data are measured on an interval or ratio scale.

Accepted Answer

A) True 
 B)False

Question 3

is similar to that conducted in domestic marketing research. The objective is to gain an understanding of the relationships and patterns existing in each country or cultural unit.

Accepted Answer

A)  Cross- cultural analysis 
B)  Individual- level analysis 
C)  Pancultural analysis 
D)  Intracultural analysis 
A)  Cross- cultural analysis 
B)  Individual- level analysis 
C)  Pancultural analysis 
D)  Intracultural analysis

Univariate techniques can be classified based on .

Nonmetric data are measured on an interval or ratio scale.

is similar to that conducted in domestic marketing research. The objective is to gain an understanding of the relationships and patterns existing in each country or cultural unit.

Introduction to Marketing

Defining the Marketing Research

Research Design

Exploratory Research Design

Exploratory Research Design

Descriptive Research Design

Causal Research Design

Measurement and Scaling

Measurement and Scaling

Questionnaire and Form

Sampling: Design and

Sampling: Final and Initial

Fieldwork

Frequency Distribution, Crosstabulation, and Hypothesis

Analysis of Variance and

Correlation and Regression

Discriminant and Logit

Factor Analysis

Cluster Analysis

Multidimensional Scaling and

Structural Equation Modeling

Report Preparation and

International Marketing

Filters

Exam 14: Data Preparation

Univariate techniques can be classified based on .

Nonmetric data are measured on an interval or ratio scale.

is similar to that conducted in domestic marketing research. The objective is to gain an understanding of the relationships and patterns existing in each country or cultural unit.

Introduction to Marketing

Defining the Marketing Research

Research Design

Exploratory Research Design

Exploratory Research Design

Descriptive Research Design

Causal Research Design

Measurement and Scaling

Measurement and Scaling

Questionnaire and Form

Sampling: Design and

Sampling: Final and Initial

Fieldwork

Frequency Distribution, Crosstabulation, and Hypothesis

Analysis of Variance and

Correlation and Regression

Discriminant and Logit

Factor Analysis

Cluster Analysis

Multidimensional Scaling and

Structural Equation Modeling

Report Preparation and

International Marketing

Filters