Exam 15: Two Routes to Persuasion

In your marketing class,your assignment is to create an advertisement that will encourage people to buy condom X over condom Y.Given your knowledge of persuasion,which strategy would be most effective?

Alicia has a fairly weak case to present to her supervisor.In order to be more persuasive,she should

Lately,James has noticed that pictures of his favorite athlete have started appearing on his cereal boxes,on highway billboards for sports beverages,and on television commercials for running shoes.In this scenario,James is being influenced by _____ to purchase the products.

People tend to have different social and political attitudes depending on their age because the attitudes that older people adopted when they were young persist through life largely unchanged.This refers to the _____ explanation for how age plays a role in persuasion.

David decides to move out of his parents' house and move in with his girlfriend.His parents are likely to plead with David and offer arguments to persuade him to change his decision.David is less likely to be persuaded if

If people remember the message better than the reason for discounting it,the impact of a noncredible person may _____ over time.

Surveys conducted on groups of young and old people over several years support the _____ explanation for how age plays a role in persuasion.

The tendency for people who have first agreed to a small request to comply later with a larger request is known as the

Fear-arousing messages are most effective when they

In the context of the central route to persuasion,it has been shown experimentally that people's thinking can be stimulated by

People tend to have different social and political attitudes depending on their age because attitudes change as people grow older.This refers to the _____ explanation for how age plays a role in persuasion.

_____ is defined as having qualities that appeal to an audience.

According to Eaton and colleagues (2009),when does resistance to attitude change peak?

When people are in a good mood they