Question 1

The_________combines successive stages of production and distribution under single ownership.

Accepted Answer

A)  horizontal marketing system 
B)  conventional marketing system 
C)  multichannel marketing system 
D)  contractual vertical marketing system 
E)  corporate vertical marketing system 
A)  horizontal marketing system 
B)  conventional marketing system 
C)  multichannel marketing system 
D)  contractual vertical marketing system 
E)  corporate vertical marketing system

Question 2

When a company's internal departments work together and cooperate with marketing channel members to provide better customer service and trim distribution costs, this is known as:

Accepted Answer

A)  distribution management. 
B)  channel planning. 
C)  marketing channel management. 
D)  integrated logistics management. 
E)  none of the above 
A)  distribution management. 
B)  channel planning. 
C)  marketing channel management. 
D)  integrated logistics management. 
E)  none of the above

Question 3

Most shopping goods manufacturers, such as those selling televisions, furniture and appliances, probably utilise:

Accepted Answer

A)  concentrated distribution. 
B)  exclusive distribution. 
C)  intense distribution. 
D)  selective distribution. 
E)  intensive distribution. 
A)  concentrated distribution. 
B)  exclusive distribution. 
C)  intense distribution. 
D)  selective distribution. 
E)  intensive distribution.

Question 4

Two or more unrelated companies at one channel level join together to pursue a new marketing opportunity in:

Accepted Answer

A)  partnership marketing. 
B)  horizontal marketing. 
C)  vertical marketing. 
D)  homogeneous marketing. 
E)  an administered VMN. 
A)  partnership marketing. 
B)  horizontal marketing. 
C)  vertical marketing. 
D)  homogeneous marketing. 
E)  an administered VMN.

Question 5

Independent producers, wholesalers and retailers constitute a(n):

Accepted Answer

A)  direct marketing system. 
B)  independent marketing system. 
C)  horizontal marketing system. 
D)  vertical marketing system. 
E)  conventional marketing system. 
A)  direct marketing system. 
B)  independent marketing system. 
C)  horizontal marketing system. 
D)  vertical marketing system. 
E)  conventional marketing system.

Question 6

Producers of convenience goods typically prefer:

Accepted Answer

A)  intermittent distribution. 
B)  exclusive distribution. 
C)  intensive distribution. 
D)  selective distribution. 
E)  none of the above 
A)  intermittent distribution. 
B)  exclusive distribution. 
C)  intensive distribution. 
D)  selective distribution. 
E)  none of the above

Question 7

Melbourne Marine retains outright ownership of all members of its distribution channel. Melbourne Marine's channel would be best described as a(n):

Accepted Answer

A)  administrative VMN. 
B)  proprietary VMN. 
C)  consolidated VMN. 
D)  contractual VMN. 
E)  corporate VMN. 
A)  administrative VMN. 
B)  proprietary VMN. 
C)  consolidated VMN. 
D)  contractual VMN. 
E)  corporate VMN.

Question 8

There are three forms of franchise: manufacturer sponsored retailer franchise; manufacturer- sponsored wholesaler franchise and service- firm- sponsored franchise.

Accepted Answer

A) True 
 B)False

Question 9

The most common type of franchise is a service- firm- sponsored franchise.

Accepted Answer

A) True 
 B)False

Question 10

Channel objectives should be:

Accepted Answer

A)  written with the strengths and weaknesses of intermediaries in mind. 
B)  stated in terms of which channels will be used. 
C)  designed to be impervious to temporary changes in the external environment. 
D)  uniform across product lines. 
E)  all of the above 
A)  written with the strengths and weaknesses of intermediaries in mind. 
B)  stated in terms of which channels will be used. 
C)  designed to be impervious to temporary changes in the external environment. 
D)  uniform across product lines. 
E)  all of the above

Question 11

Which of the following is NOT a type of franchise?

Accepted Answer

A)  service- firm- sponsored retailer franchise system 
B)  manufacturer- sponsored retailer franchise system 
C)  manufacturer- sponsored wholesaler franchise system 
D)  retail- wholesaler- sponsored retail- wholesale franchise system 
E)  All of the above are franchises. 
A)  service- firm- sponsored retailer franchise system 
B)  manufacturer- sponsored retailer franchise system 
C)  manufacturer- sponsored wholesaler franchise system 
D)  retail- wholesaler- sponsored retail- wholesale franchise system 
E)  All of the above are franchises.

Question 12

Warehousing has long been considered the primary function of wholesaling. How has the development of distribution centres altered the traditional wisdom? Why does this approach represent a total system effort?

Accepted Answer

The distribution centre changes the emph

Question 13

A type of contractual VMN in which the channel member is linked in to the production- distribution process is the:

Accepted Answer

A)  consumer buying group. 
B)  service entity. 
C)  wholesaler group. 
D)  retailer group. 
E)  franchise organisation. 
A)  consumer buying group. 
B)  service entity. 
C)  wholesaler group. 
D)  retailer group. 
E)  franchise organisation.

Question 14

When a company like Coca- Cola has disagreements with some of its bottlers over business practices, it is a form of:

Accepted Answer

A)  parallel conflict. 
B)  layer- based conflict. 
C)  vertical conflict. 
D)  horizontal conflict. 
E)  system conflict. 
A)  parallel conflict. 
B)  layer- based conflict. 
C)  vertical conflict. 
D)  horizontal conflict. 
E)  system conflict.

Question 15

Intermediaries may perform the functions of promotion, ordering and possession, but seldom, if ever, provide market information to producers, collect payment, or take title to the goods.

Accepted Answer

A) True 
 B)False

Question 16

Cycle time reductions only involve reducing the time taken to commercialise new product designs.

Accepted Answer

A) True 
 B)False

Question 17

Service providers such as Virgin Blue airlines are not concerned with cycle time reductions.

Accepted Answer

A) True 
 B)False

Question 18

IBM, at one time sold its products using its own sales force exclusively. Today, however, the market has prompted changes in IBM's distribution philosophy. The company now has 18 new channels in addition to its own sales force. The correct description of this form of marketing would be to characterise IBM's approach as being one where_________ are used.

Accepted Answer

A)  horizontal marketing systems 
B)  diversified marketing systems 
C)  vertical marketing systems 
D)  hybrid marketing systems 
E)  parallel marketing systems 
A)  horizontal marketing systems 
B)  diversified marketing systems 
C)  vertical marketing systems 
D)  hybrid marketing systems 
E)  parallel marketing systems

Question 19

Disintermediation involves removing a marketing channel.

Accepted Answer

A) True 
 B)False

Question 20

Firms which utilise more than one intermediary, but fewer than all of the intermediaries that could potentially carry their products, are said to employ:

Accepted Answer

A)  exclusive distribution. 
B)  intensive distribution. 
C)  concentrated distribution. 
D)  selective distribution. 
E)  none of the above 
A)  exclusive distribution. 
B)  intensive distribution. 
C)  concentrated distribution. 
D)  selective distribution. 
E)  none of the above

The_________combines successive stages of production and distribution under single ownership.

When a company's internal departments work together and cooperate with marketing channel members to provide better customer service and trim distribution costs, this is known as:

Most shopping goods manufacturers, such as those selling televisions, furniture and appliances, probably utilise:

Two or more unrelated companies at one channel level join together to pursue a new marketing opportunity in:

Independent producers, wholesalers and retailers constitute a(n):

Producers of convenience goods typically prefer:

Melbourne Marine retains outright ownership of all members of its distribution channel. Melbourne Marine's channel would be best described as a(n):

There are three forms of franchise: manufacturer sponsored retailer franchise; manufacturer- sponsored wholesaler franchise and service- firm- sponsored franchise.

The most common type of franchise is a service- firm- sponsored franchise.

Channel objectives should be:

Which of the following is NOT a type of franchise?

Warehousing has long been considered the primary function of wholesaling. How has the development of distribution centres altered the traditional wisdom? Why does this approach represent a total system effort?

A type of contractual VMN in which the channel member is linked in to the production- distribution process is the:

When a company like Coca- Cola has disagreements with some of its bottlers over business practices, it is a form of:

Intermediaries may perform the functions of promotion, ordering and possession, but seldom, if ever, provide market information to producers, collect payment, or take title to the goods.

Cycle time reductions only involve reducing the time taken to commercialise new product designs.

Service providers such as Virgin Blue airlines are not concerned with cycle time reductions.

Disintermediation involves removing a marketing channel.

Firms which utilise more than one intermediary, but fewer than all of the intermediaries that could potentially carry their products, are said to employ:

Marketing: Creating Superior Customer Value

Marketing: Delivering and Capturing Value

Strategic Planning and Marketing

Marketing Strategies for Competitive Advantage

The Global Marketing Environment

Information Management and Marketing Research

Consumer Behaviour

Business-To-Business Behaviour

Market Segmentation, Targeting and Positioning

Products and Services Marketing

New Products

Pricing for Value

Retailing and Wholesaling

Advertising and Public Relations

Sales Promotion and Selling

Direct and Online Marketing

Tapping Into Markets Across the Globe

Responsible Marketing

Filters

Exam 13: Marketing Channels and Logistics Networks

The_________combines successive stages of production and distribution under single ownership.

When a company's internal departments work together and cooperate with marketing channel members to provide better customer service and trim distribution costs, this is known as:

Most shopping goods manufacturers, such as those selling televisions, furniture and appliances, probably utilise:

Two or more unrelated companies at one channel level join together to pursue a new marketing opportunity in:

Independent producers, wholesalers and retailers constitute a(n):

Producers of convenience goods typically prefer:

Melbourne Marine retains outright ownership of all members of its distribution channel. Melbourne Marine's channel would be best described as a(n):

There are three forms of franchise: manufacturer sponsored retailer franchise; manufacturer- sponsored wholesaler franchise and service- firm- sponsored franchise.

The most common type of franchise is a service- firm- sponsored franchise.

Channel objectives should be:

Which of the following is NOT a type of franchise?

Warehousing has long been considered the primary function of wholesaling. How has the development of distribution centres altered the traditional wisdom? Why does this approach represent a total system effort?

A type of contractual VMN in which the channel member is linked in to the production- distribution process is the:

When a company like Coca- Cola has disagreements with some of its bottlers over business practices, it is a form of:

Intermediaries may perform the functions of promotion, ordering and possession, but seldom, if ever, provide market information to producers, collect payment, or take title to the goods.

Cycle time reductions only involve reducing the time taken to commercialise new product designs.

Service providers such as Virgin Blue airlines are not concerned with cycle time reductions.

Disintermediation involves removing a marketing channel.

Firms which utilise more than one intermediary, but fewer than all of the intermediaries that could potentially carry their products, are said to employ:

Marketing: Creating Superior Customer Value

Marketing: Delivering and Capturing Value

Strategic Planning and Marketing

Marketing Strategies for Competitive Advantage

The Global Marketing Environment

Information Management and Marketing Research

Consumer Behaviour

Business-To-Business Behaviour

Market Segmentation, Targeting and Positioning

Products and Services Marketing

New Products

Pricing for Value

Retailing and Wholesaling

Advertising and Public Relations

Sales Promotion and Selling

Direct and Online Marketing

Tapping Into Markets Across the Globe

Responsible Marketing

Filters