Question 1

The task performed by channel members that involves finding and communicating with prospective buyers is:

Accepted Answer

A)  contact. 
B)  promotion. 
C)  negotiation. 
D)  matching. 
E)  prospecting. 
A)  contact. 
B)  promotion. 
C)  negotiation. 
D)  matching. 
E)  prospecting.

Question 2

Disagreements among channel members regarding roles and goals generate:

Accepted Answer

A)  greater cooperation. 
B)  an increase in channel length. 
C)  improved communication. 
D)  healthy competition which improves channel efficiency. 
E)  channel conflict. 
A)  greater cooperation. 
B)  an increase in channel length. 
C)  improved communication. 
D)  healthy competition which improves channel efficiency. 
E)  channel conflict.

Question 3

The process of moving products from suppliers to the factory is known as:

Accepted Answer

A)  reverse distribution. 
B)  value supply chain. 
C)  inbound distribution. 
D)  outbound distribution. 
E)  none of the above 
A)  reverse distribution. 
B)  value supply chain. 
C)  inbound distribution. 
D)  outbound distribution. 
E)  none of the above

Question 4

Managing the entire value added flows of materials and products both upstream and downstream is known as:

Accepted Answer

A)  channel management. 
B)  supply chain management. 
C)  logistics. 
D)  value delivery network management. 
E)  none of the above 
A)  channel management. 
B)  supply chain management. 
C)  logistics. 
D)  value delivery network management. 
E)  none of the above

Question 5

Each layer of intermediaries that perform some work in bringing the product closer to the final buyer is identified by a channel:

Accepted Answer

A)  layer. 
B)  relationship. 
C)  configuration. 
D)  level. 
E)  structure. 
A)  layer. 
B)  relationship. 
C)  configuration. 
D)  level. 
E)  structure.

Question 6

When a single firm sets up two or more marketing channels to reach one or more customer segments the result is:

Accepted Answer

A)  multi- level marketing. 
B)  symbiotic marketing. 
C)  megamarketing. 
D)  horizontal marketing. 
E)  multichannel networks. 
A)  multi- level marketing. 
B)  symbiotic marketing. 
C)  megamarketing. 
D)  horizontal marketing. 
E)  multichannel networks.

Question 7

The Ance Corporation's wholesalers openly attempt to "steal" the better accounts from one another. The resulting friction is best described as:

Accepted Answer

A)  vertical conflict. 
B)  horizontal conflict. 
C)  specialised conflict. 
D)  account conflict. 
E)  member conflict. 
A)  vertical conflict. 
B)  horizontal conflict. 
C)  specialised conflict. 
D)  account conflict. 
E)  member conflict.

Question 8

The Rocky Corporation has developed a distribution system composed of intermediaries which Rocky either owns or has under contract. Rocky has established a:

Accepted Answer

A)  horizontal marketing system. 
B)  proprietary marketing system. 
C)  vertical marketing system. 
D)  wholly- owned marketing system. 
E)  homogeneous marketing system. 
A)  horizontal marketing system. 
B)  proprietary marketing system. 
C)  vertical marketing system. 
D)  wholly- owned marketing system. 
E)  homogeneous marketing system.

Question 9

Logistics is a matter of:

Accepted Answer

A)  trade- offs between cost areas such as transport versus production lot quantity costs. 
B)  ensuring that least cost physical distribution is achieved. 
C)  reducing the number of warehouses companies use. 
D)  making increased sales and then transporting them at optimal costs. 
E)  all of the above 
A)  trade- offs between cost areas such as transport versus production lot quantity costs. 
B)  ensuring that least cost physical distribution is achieved. 
C)  reducing the number of warehouses companies use. 
D)  making increased sales and then transporting them at optimal costs. 
E)  all of the above

Question 10

Producers of convenience goods typically seek _________distribution.

Accepted Answer

A)  exclusive 
B)  intensive 
C)  inclusive 
D)  restrictive 
E)  selective 
A)  exclusive 
B)  intensive 
C)  inclusive 
D)  restrictive 
E)  selective

Question 11

If a channel member is able to coordinate successive states of production and distribution because of the size and power of the firm doing the coordinating, it is using a(n):

Accepted Answer

A)  contractual vertical marketing system. 
B)  multichannel marketing system. 
C)  horizontal marketing system. 
D)  administered vertical marketing system. 
E)  corporate vertical marketing system. 
A)  contractual vertical marketing system. 
B)  multichannel marketing system. 
C)  horizontal marketing system. 
D)  administered vertical marketing system. 
E)  corporate vertical marketing system.

Question 12

Which of the following is NOT one of the trends in distribution management discussed in your text?

Accepted Answer

A)  distermediation 
B)  growth of multichannel marketing 
C)  growth in vertical marketing systems 
D)  growth of direct- response marketing 
E)  growth in horizontal marketing systems 
A)  distermediation 
B)  growth of multichannel marketing 
C)  growth in vertical marketing systems 
D)  growth of direct- response marketing 
E)  growth in horizontal marketing systems

Question 13

If Pizza Hut franchisees complain that other Pizza Hut franchisees are cheating on ingredients, giving poor service, and are hurting the overall Pizza Hut image, these complaints are indicative of a:

Accepted Answer

A)  system conflict. 
B)  horizontal conflict. 
C)  parallel conflict. 
D)  conventional conflict. 
E)  vertical conflict. 
A)  system conflict. 
B)  horizontal conflict. 
C)  parallel conflict. 
D)  conventional conflict. 
E)  vertical conflict.

Question 14

Coordination and conflict management is achieved through the use of written, legally- binding agreements among independent channel members in a(n):

Accepted Answer

A)  consolidated VMN. 
B)  corporate VMN. 
C)  proprietary VMN. 
D)  contractual VMN. 
E)  administrative VMN. 
A)  consolidated VMN. 
B)  corporate VMN. 
C)  proprietary VMN. 
D)  contractual VMN. 
E)  administrative VMN.

Question 15

An independent firm whose sales forces handles products on behalf of many companies operating in different countries or different industries is known as:

Accepted Answer

A)  manufacturer's agent. 
B)  retailer's agent. 
C)  distributor. 
D)  wholesaler. 
E)  none of the above 
A)  manufacturer's agent. 
B)  retailer's agent. 
C)  distributor. 
D)  wholesaler. 
E)  none of the above

Question 16

Intermediaries play an important role in matching:

Accepted Answer

A)  supply and demand. 
B)  dealer with customer. 
C)  product to region. 
D)  A and B 
E)  none of the above 
A)  supply and demand. 
B)  dealer with customer. 
C)  product to region. 
D)  A and B 
E)  none of the above

Question 17

Sears obtains more than 50 per cent of its goods from companies that it partly or wholly owns. This would be an example of a(n):

Accepted Answer

A)  administered VMN/VMS. 
B)  global VMN/VMS. 
C)  corporate VMN/VMS. 
D)  power based VMN/VMS. 
E)  contractual VMN/VMS. 
A)  administered VMN/VMS. 
B)  global VMN/VMS. 
C)  corporate VMN/VMS. 
D)  power based VMN/VMS. 
E)  contractual VMN/VMS.

Question 18

Reaching an agreement on price and other terms of the offer so that ownership or possession can be transferred is associated with which of the following key functions performed by the marketing channel?

Accepted Answer

A)  negotiation 
B)  contact 
C)  selling 
D)  information 
E)  matching 
A)  negotiation 
B)  contact 
C)  selling 
D)  information 
E)  matching

Question 19

Intermodal transportation methods involve one mode of transport across state and international boundaries.

Accepted Answer

A) True 
 B)False

Question 20

When Coca- Cola and Nestlé formed a joint venture to market ready- to- drink coffee and tea worldwide, the type of marketing system that was formed would be best described as being a:

Accepted Answer

A)  vertical marketing system. 
B)  horizontal marketing system. 
C)  hybrid marketing system. 
D)  parallel marketing system. 
E)  diversified marketing system. 
A)  vertical marketing system. 
B)  horizontal marketing system. 
C)  hybrid marketing system. 
D)  parallel marketing system. 
E)  diversified marketing system.

The task performed by channel members that involves finding and communicating with prospective buyers is:

Disagreements among channel members regarding roles and goals generate:

The process of moving products from suppliers to the factory is known as:

Managing the entire value added flows of materials and products both upstream and downstream is known as:

Each layer of intermediaries that perform some work in bringing the product closer to the final buyer is identified by a channel:

When a single firm sets up two or more marketing channels to reach one or more customer segments the result is:

The Ance Corporation's wholesalers openly attempt to "steal" the better accounts from one another. The resulting friction is best described as:

The Rocky Corporation has developed a distribution system composed of intermediaries which Rocky either owns or has under contract. Rocky has established a:

Logistics is a matter of:

Producers of convenience goods typically seek _________distribution.

If a channel member is able to coordinate successive states of production and distribution because of the size and power of the firm doing the coordinating, it is using a(n):

Which of the following is NOT one of the trends in distribution management discussed in your text?

If Pizza Hut franchisees complain that other Pizza Hut franchisees are cheating on ingredients, giving poor service, and are hurting the overall Pizza Hut image, these complaints are indicative of a:

Coordination and conflict management is achieved through the use of written, legally- binding agreements among independent channel members in a(n):

An independent firm whose sales forces handles products on behalf of many companies operating in different countries or different industries is known as:

Intermediaries play an important role in matching:

Sears obtains more than 50 per cent of its goods from companies that it partly or wholly owns. This would be an example of a(n):

Reaching an agreement on price and other terms of the offer so that ownership or possession can be transferred is associated with which of the following key functions performed by the marketing channel?

Intermodal transportation methods involve one mode of transport across state and international boundaries.

When Coca- Cola and Nestlé formed a joint venture to market ready- to- drink coffee and tea worldwide, the type of marketing system that was formed would be best described as being a:

Marketing: Creating Superior Customer Value

Marketing: Delivering and Capturing Value

Strategic Planning and Marketing

Marketing Strategies for Competitive Advantage

The Global Marketing Environment

Information Management and Marketing Research

Consumer Behaviour

Business-To-Business Behaviour

Market Segmentation, Targeting and Positioning

Products and Services Marketing

New Products

Pricing for Value

Retailing and Wholesaling

Advertising and Public Relations

Sales Promotion and Selling

Direct and Online Marketing

Tapping Into Markets Across the Globe

Responsible Marketing

Filters

Exam 13: Marketing Channels and Logistics Networks

The task performed by channel members that involves finding and communicating with prospective buyers is:

Disagreements among channel members regarding roles and goals generate:

The process of moving products from suppliers to the factory is known as:

Managing the entire value added flows of materials and products both upstream and downstream is known as:

Each layer of intermediaries that perform some work in bringing the product closer to the final buyer is identified by a channel:

When a single firm sets up two or more marketing channels to reach one or more customer segments the result is:

The Ance Corporation's wholesalers openly attempt to "steal" the better accounts from one another. The resulting friction is best described as:

The Rocky Corporation has developed a distribution system composed of intermediaries which Rocky either owns or has under contract. Rocky has established a:

Logistics is a matter of:

Producers of convenience goods typically seek _________distribution.

If a channel member is able to coordinate successive states of production and distribution because of the size and power of the firm doing the coordinating, it is using a(n):

Which of the following is NOT one of the trends in distribution management discussed in your text?

If Pizza Hut franchisees complain that other Pizza Hut franchisees are cheating on ingredients, giving poor service, and are hurting the overall Pizza Hut image, these complaints are indicative of a:

Coordination and conflict management is achieved through the use of written, legally- binding agreements among independent channel members in a(n):

An independent firm whose sales forces handles products on behalf of many companies operating in different countries or different industries is known as:

Intermediaries play an important role in matching:

Sears obtains more than 50 per cent of its goods from companies that it partly or wholly owns. This would be an example of a(n):

Reaching an agreement on price and other terms of the offer so that ownership or possession can be transferred is associated with which of the following key functions performed by the marketing channel?

Intermodal transportation methods involve one mode of transport across state and international boundaries.

When Coca- Cola and Nestlé formed a joint venture to market ready- to- drink coffee and tea worldwide, the type of marketing system that was formed would be best described as being a:

Marketing: Creating Superior Customer Value

Marketing: Delivering and Capturing Value

Strategic Planning and Marketing

Marketing Strategies for Competitive Advantage

The Global Marketing Environment

Information Management and Marketing Research

Consumer Behaviour

Business-To-Business Behaviour

Market Segmentation, Targeting and Positioning

Products and Services Marketing

New Products

Pricing for Value

Retailing and Wholesaling

Advertising and Public Relations

Sales Promotion and Selling

Direct and Online Marketing

Tapping Into Markets Across the Globe

Responsible Marketing

Filters