Exam 13: Marketing Channels and Logistics Networks

Most consumers are unable to tell the difference between contractual and corporate VMS.

Leadership in the channel is attained through the size and power of one of the channel members in a(n):

All of the following are considered to be forms of a vertical marketing network/system (VMN/VMS) EXCEPT:

Premier department store, David Jones, terminated its arrangements with Country Road for the supply of clothing after Country Road became increasingly involved with discounting at Country Road stores and also distributing via Direct Factory Outlets (DFOs). David Jones believed that Country Road's distribution activities were not only a direct source of direct competition, but were also inconsistent with David Jones' carefully crafted image as a prestige brand. This is an example of:

What are the three gaps that separate goods and services from those who would use them?

Southern Pacific Tyres sells tyres as original equipment to automobile manufacturers. The firm also sells to the "replacement" market through independent and company- owned stores. Southern Pacific Tyres is utilising:

Transporting and storing goods is part of which of the following marketing channel functions?

Conflict between channel members at the same level of the channel is called simply:

_________from the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances and expertise needed to create a product or service.

Cycle time reduction refers to an improved design and production process.

Bright Preserves, a producer of a line of all- natural condiments, is trying to choose between using its own sales force or hiring manufacturers' representatives to sell its products. Bright Preserves has come to the realisation that it can more easily direct its sales force's efforts, the products emphasised, and how accounts are managed if it sets up its own sales force. This company is evaluating its choice on the basis of __________ criteria.