Exam 13: Marketing Channels and Logistics Networks

Coordination and conflict management is attained through single ownership at different levels of the channel in a(n):

Conflict between channel members at different levels in the channel is called simply:

Companies must make a decision on how many marketing intermediaries to use at any level of marketing distribution. This is especially critical at the retail level. Name and identify the three strategies that are available with respect to number of marketing intermediaries. Give an example of each form.

If Qantas Airlines reduces the time taken for seat allocation, this is an example of using cycle time reduction to gain competitive advantage.

Rolls Royce, sells its luxury motor vehicles direct from the factory in Reading, England or through one of its accredited dealers. Rolls Royce uses which of the following distribution formats?

Select the word that best completes the following sentence. A conventional marketing system consists of __________ producers, wholesalers and retailers.

A horizontal marketing network is a genuine alternative to a vertical marketing network for a manufacturer looking to quell conflict with a retailer.

In shipping goods to its customers, a company can choose from among five transportation forms. List and characterise each of these forms.

Which of the following are the three main types of vertical marketing system?

The Perth Copier Company is trying to decide on whether to use a company sales force or agents to reach its West Coast market. Establishing a sales office would cost $180,000. Salespeople would be paid $25,000 plus a 5 per cent commission. Each salesperson could handle about $1,000,000 in sales a year. Agents would be paid a flat 12 per cent commission on all sales. The Perth Copier Company is using_________ criteria to evaluate their major channel alternatives.

If speed is a concern, the two best modes of transporting goods are:

The process of moving products from the factory to resellers and ultimately to the customer is known as:

If a marketer chooses to use a vertical marketing network (VMNs), he or she has three versions from which to choose. Describe the three types of VMNs.

Which of the following statements BEST defines marketing logistics?

H&R Block and Hyatt Legal Services have formed a(n)_________ in which Hyatt houses its legal clinics in H&R Block tax- preparation offices. Hyatt pays a fee for office space, secretarial assistance, and office equipment. By working out of H&R Block's nationwide offices, Hyatt gains quick market penetration. In turn, H&R Block benefits from renting its facilities, which have a highly seasonal use pattern.

Customer value delivery networks involve each channel member adding value for the customer.

Bega manufactures cheese products. These products are sold in large quantity to independent wholesalers who subsequently repackage and subsequently sell them to independent retail outlets most of which are supermarkets or convenience stores. Bega is using:

Wholesalers organise a group of independent retailers to help them compete more effectively with large retail chains in a:

A direct marketing channel has only one intermediary level.

When a producer has a conflict with its wholesalers, the producer is experiencing_________ conflict.