Question 1

The management function most often confused with public relations is:

Accepted Answer

A) Advertising 
B) Lobbying 
C) Personnel 
D) Marketing 
E) Development 
A) Advertising 
B) Lobbying 
C) Personnel 
D) Marketing 
E) Development

Question 2

Which of the following identifies needs and wants, provides products to meet them and deals with customers?

Accepted Answer

A) Advertising 
B) Lobbying 
C) Marketing 
D) Personnel 
E) Development 
A) Advertising 
B) Lobbying 
C) Marketing 
D) Personnel 
E) Development

Question 3

The specialized part of corporate public relations designed to build and maintain community and governmental relations is:

Accepted Answer

A) Public relations 
B) Publicity 
C) Press agentry 
D) Public affairs 
E) Propaganda 
A) Public relations 
B) Publicity 
C) Press agentry 
D) Public affairs 
E) Propaganda

Question 4

The armed forces and many government agencies typically use which one of the following to designate the public relations function?

Accepted Answer

A) Issues management 
B) Public affairs 
C) Propaganda 
D) Press agentry 
E) Social marketing 
A) Issues management 
B) Public affairs 
C) Propaganda 
D) Press agentry 
E) Social marketing

Question 5

Which specialized part of public relations identifies emerging trends and anticipates their potential impact on an organization?

Accepted Answer

A) Public affairs 
B) Public opinion 
C) Publicity 
D) Issues management 
E) Lobbying 
A) Public affairs 
B) Public opinion 
C) Publicity 
D) Issues management 
E) Lobbying

The management function most often confused with public relations is:

Which of the following identifies needs and wants, provides products to meet them and deals with customers?

The specialized part of corporate public relations designed to build and maintain community and governmental relations is:

The armed forces and many government agencies typically use which one of the following to designate the public relations function?

Which specialized part of public relations identifies emerging trends and anticipates their potential impact on an organization?

Practitioners of Public Relations

Organizational Settings

Historical Origins and Evolution

Professionalism and Ethics

Legal Considerations

Theoretical Underpinnings: Adjustment and Adaptation

Communication Theories and Contexts

Internal Relations and Employee Communication

External Media and Media Relations

Step One: Defining Public Relations Problems

Step Two: Planning and Programming

Step Three: Taking Action and Communicating

Step Four: Evaluating the Program

Business and Industry

Government and Politics

Military Public Affairs

Nonprofits and Nongovernmental Organizations

Health Care

Education

Associations and Unions

Filters

Exam 1: Introduction to Contemporary Public Relations

The management function most often confused with public relations is:

Which of the following identifies needs and wants, provides products to meet them and deals with customers?

The specialized part of corporate public relations designed to build and maintain community and governmental relations is:

The armed forces and many government agencies typically use which one of the following to designate the public relations function?

Which specialized part of public relations identifies emerging trends and anticipates their potential impact on an organization?

Practitioners of Public Relations

Organizational Settings

Historical Origins and Evolution

Professionalism and Ethics

Legal Considerations

Theoretical Underpinnings: Adjustment and Adaptation

Communication Theories and Contexts

Internal Relations and Employee Communication

External Media and Media Relations

Step One: Defining Public Relations Problems

Step Two: Planning and Programming

Step Three: Taking Action and Communicating

Step Four: Evaluating the Program

Business and Industry

Government and Politics

Military Public Affairs

Nonprofits and Nongovernmental Organizations

Health Care

Education

Associations and Unions

Filters