Question 1

Which one of the following does NOT describe "research"?

Accepted Answer

A) Talking 
B) Listening 
C) Welcoming change 
D) Trying to do things better 
E) Scanning the environment 
A) Talking 
B) Listening 
C) Welcoming change 
D) Trying to do things better 
E) Scanning the environment

Question 2

What is (are)the major reason(s)more research is not used in public relations program planning, monitoring, and evaluation?

Accepted Answer

A) Lack of funds 
B) Lack of research skills 
C) Lack of management pressure 
D) Both A and C 
E) Both B and C 
A) Lack of funds 
B) Lack of research skills 
C) Lack of management pressure 
D) Both A and C 
E) Both B and C

Question 3

Which one of the following is typically the first step on the checklist for starting a research project?

Accepted Answer

A) Determining how much the research project will cost 
B) Establishing what information is needed and how it will be used 
C) Describing who is going to do each of the steps in the process 
D) Deciding what type of survey will be done before moving forward 
E) Clearly establishing that you have the skills to do the research B 
A) Determining how much the research project will cost 
B) Establishing what information is needed and how it will be used 
C) Describing who is going to do each of the steps in the process 
D) Deciding what type of survey will be done before moving forward 
E) Clearly establishing that you have the skills to do the research B

Question 4

Which one of the following helps determine the relative priority of target publics in the program strategy?

Accepted Answer

A) Stakeholder analysis 
B) Exploratory methods 
C) Clippings of print media coverage 
D) Communication audit 
E) Benchmark data on competitors 
A) Stakeholder analysis 
B) Exploratory methods 
C) Clippings of print media coverage 
D) Communication audit 
E) Benchmark data on competitors

Which one of the following does NOT describe "research"?

What is (are)the major reason(s)more research is not used in public relations program planning, monitoring, and evaluation?

Which one of the following is typically the first step on the checklist for starting a research project?

Which one of the following helps determine the relative priority of target publics in the program strategy?

Introduction to Contemporary Public Relations

Practitioners of Public Relations

Organizational Settings

Historical Origins and Evolution

Professionalism and Ethics

Legal Considerations

Theoretical Underpinnings: Adjustment and Adaptation

Communication Theories and Contexts

Internal Relations and Employee Communication

External Media and Media Relations

Step Two: Planning and Programming

Step Three: Taking Action and Communicating

Step Four: Evaluating the Program

Business and Industry

Government and Politics

Military Public Affairs

Nonprofits and Nongovernmental Organizations

Health Care

Education

Associations and Unions

Filters

Exam 11: Step One: Defining Public Relations Problems

Which one of the following does NOT describe "research"?

What is (are)the major reason(s)more research is not used in public relations program planning, monitoring, and evaluation?

Which one of the following is typically the first step on the checklist for starting a research project?

Which one of the following helps determine the relative priority of target publics in the program strategy?

Introduction to Contemporary Public Relations

Practitioners of Public Relations

Organizational Settings

Historical Origins and Evolution

Professionalism and Ethics

Legal Considerations

Theoretical Underpinnings: Adjustment and Adaptation

Communication Theories and Contexts

Internal Relations and Employee Communication

External Media and Media Relations

Step Two: Planning and Programming

Step Three: Taking Action and Communicating

Step Four: Evaluating the Program

Business and Industry

Government and Politics

Military Public Affairs

Nonprofits and Nongovernmental Organizations

Health Care

Education

Associations and Unions

Filters