Exam 6: Understanding Organizations As Customers
Exam 1: Creating Customer Value, Relationships, and Experiences Through Marketing197 Questions
Exam 2: Developing Successful Marketing Strategies205 Questions
Exam 3: Scanning the Marketing Environment212 Questions
Exam 4: Ethics and Social Responsibility for Sustainable Marketing159 Questions
Exam 5: Consumer Behaviour222 Questions
Exam 6: Understanding Organizations As Customers178 Questions
Exam 7: Reaching Global Markets217 Questions
Exam 8: Marketing Research: From Information to Action134 Questions
Exam 9: Market Segmentation, Targeting, and Positioning221 Questions
Exam 10: Developing New Products and Services221 Questions
Exam 11: Managing Products and Brands240 Questions
Exam 12: Managing Services132 Questions
Exam 13: Pricing Products and Services280 Questions
Exam 14: Managing Marketing Channels and Supply Chains282 Questions
Exam 15: Retailing204 Questions
Exam 16: Integrated Marketing Communications and Direct Marketing211 Questions
Exam 17: Advertising, Sales Promotion, and Public Relations214 Questions
Exam 18: Personal Selling and Sales Management211 Questions
Exam 19: Pulling It All Together: the Strategic Marketing Process199 Questions
Exam 20: Using Social Media and Mobile Marketing to Connect With Consumers163 Questions
Select questions type
An international company that wants indisputable proof that its supplier maintains a high level of quality management could ask the company to:
(Multiple Choice)
4.8/5
(34)
In terms of organizational buyers, Amazon.com, Lands' End, and J.C. Penney would all be classified as:
(Multiple Choice)
4.8/5
(29)
Poor performance on a contract may result in a supplier's name being dropped from the buying organization's:
(Multiple Choice)
4.9/5
(43)
Which of the following is considered an advantage of online buying?
(Multiple Choice)
4.9/5
(45)
A disadvantage of the North American Industry Classification System (NAICS)is that:
(Multiple Choice)
4.8/5
(46)
Name four key organizational buying criteria. Give example of a type of product for which that criterion would be a very important factor in the choice of a vendor.
(Essay)
5.0/5
(38)
The decision by General Electric to purchase electric motors for its clothes dryers is the result of a(n):
(Multiple Choice)
4.9/5
(52)
As in the consumer decision process, evaluation occurs in the industrial decision process, but it is more formalized and often more sophisticated. All items purchased are examined in a formal product acceptance process. The performance of the vendor is also monitored and recorded. This evaluation is described as:
(Multiple Choice)
4.8/5
(38)
Engineers have decided to purchase the required component they need from an online e-marketplace. This is not surprising because about_________ percent of the total worldwide dollar value of all online transactions are done by organizational buyers.
(Multiple Choice)
4.8/5
(33)
All of the following are characteristics of the organizational buying behaviour except:
(Multiple Choice)
4.9/5
(44)
BP drills and refines crude oil into petroleum for vehicles, which it sells through its retail gas stations. What kind of demand is there for BP's gasoline?
(Multiple Choice)
4.9/5
(35)
The office of SFX Entertainment, a talent promoter, needs a new fax machine that will print at three seconds a page instead of five seconds per page like the one it is using now and that has both local and network printing capabilities. Its purchase of a replacement fax machine would be an example of a:
(Multiple Choice)
4.8/5
(44)
Which market in Canada has approximately 50,000 businesses and ship an estimated value of $600 billion?
(Multiple Choice)
4.7/5
(32)
In the healthcare industry, a private online community, such as the Global Healthcare Exchange and GHX Canada, enables hospitals to manage and coordinate many medical product suppliers. Healthcare Exchange and GHX Canada are examples of:
(Multiple Choice)
4.8/5
(33)
If a company wanted to get rid of excess wooden pallets by attracting the greatest number of potential buyers online, it could use a(n)_________to locate the company That was willing to pay the highest amount for the used pallets.
(Multiple Choice)
4.9/5
(40)
Campus Living Centres are considered a Canadian leader in which industry?
(Multiple Choice)
4.7/5
(43)
Pratt & Whitney sells aircraft engines to Europe's Airbus Industries, which sells passenger airplanes to Japan Airlines, which flies businesspeople around the world. This is an example of:
(Multiple Choice)
4.8/5
(35)
Identify and describe the five roles an individual can play in a buying centre.
(Essay)
4.8/5
(39)
At which stage in the buying decision process would a firm ask its vendors' help in designing product specifications?
(Multiple Choice)
4.7/5
(32)
Showing 21 - 40 of 178
Filters
- Essay(0)
- Multiple Choice(0)
- Short Answer(0)
- True False(0)
- Matching(0)