Exam 6: Understanding Organizations As Customers

The amount of pulp and paper products that MacMillan Bloedel manufactures is influenced by consumer demand for newspapers, Pizza Pizza's "keep warm" pizza-to-go boxes, Federal Express packages, and disposable diapers. This is an example of:

The assistant heard her supervisor in the supply room yell, "Call Crate & Barrel, we need another case of their coffee mugs for the conference next week." The supervisor was asking her assistant to make a:

Which of the following statements represents an organizational buying decision?

Every $1 of manufacturing in Canada generates in________ total economic activity.

An industrial firm is a firm that:

Because Campus Living Centres compete in the B2B marketplace, it recognizes that demand for its products is often contingent on:

College and universities that offer residences to their students have better ________ rates and student safety/security.

Consumer demand has dramatically increased for home-based solar panels. As a result, manufacturers are seeing increased demand for the raw materials and components to construct the solar panels. This type of demand is known as:

When considering a new buy, which is likely the MOST accurate statement?

The industries that are growing in Canada, currently make the greatest contribution to Canada's gross domestic product, are known as________ industries.

All of the following are useful lessons for marketers to increase their chances of selling products and services to organizations except:

Itex Corporation, marketer of Photostat products used in the graphic arts field, buys sensitized paper from Eastman Kodak Company, packages it with the Photostat brand name on it, and sells it directly to amateur photographers. In this context, Itex Corporation should be classified as a(n):

In an effort to make better and more efficient purchase decisions, the Ford Motor Company forms loosely organized groups of people who work together on purchase decisions. The people included in these groups change depending on the purchase Situation and may include key personnel from various departments, including research and development, finance, marketing, shipping, and sales. Such a loosely organized Group of people within an organization who are involved in the purchase decision is correctly called an organizational:

Attending an international trade show can be very valuable for product engineers, as they are often great sources of information when searching for supplier's _________.

At which stage in the buying decision process would a firm visit potential suppliers to assess their facilities?

An information technology specialist specifies the type of plug-in (software programs that extend the capabilities of web browsers to give customers the opportunity to watch a video or hear audio)to be used on her company's new website. She also chooses the Supplier who receives the contract to provide the software. In the buying centre, this person is the:

Which of the following is NOT a characteristic of products and services purchased within an organizational context?

The NAICS divides the economy into sectors using a ________coded system.

When General Motors (GM)purchases BorgWarner transmissions, and BorgWarner buys trucks and cars from GM, they are demonstrating which type of buyer-seller interaction?

Which of the following does NOT characterize organizational buyer-seller relationships?