Chat with AIExam 15: Distribution and Marketing Logistics
JustBooks Company is a U.S.-based international wholesaler specializing in Afro-American books and children's literature.The firm purchases books from publishers,has physical possession of the books,takes legal title to them,and sells them to retailers for resale.The firm also offers a wide variety of services including setting up displays in retail outlets,and marking prices on books.JustBooks Company can be classified as a(n)________.
(35) 
VerifiedA
Exclusive distribution differs from intensive distribution in that exclusive distribution ________.
(27) VerifiedE
Compare and contrast order processing with warehousing.
(47) VerifiedOrder processing involves preparing orders for shipment and receiving orders when shipments arrive.It includes a number of activities,such as checking the customer's credit,recording the sale,making the appropriate accounting entries,arranging for the item to be shipped,adjusting the inventory records,and billing the customer.Because order processing involves direct interaction with the customer,it affects a company's reputation for customer service.To keep buyers happy,companies should establish ambitious standards for accuracy and timeliness in order fulfillment.
Products held in inventory are physically stored in warehouses,which may be owned by the manufacturer,by an intermediary,or by a private company that leases space to others.Some warehouses are almost purely holding facilities,in which goods are stored for relatively long periods.Other warehouses,known as distribution centers,serve as command posts for moving products to customers.In a typical distribution center,goods produced at a variety of locations are collected,sorted,coded,and redistributed to fill customer orders.Leading edge distribution centers use some of the most advanced technologies in business today.
The coordinated use of multiple modes of transportation is known as warehousing.
(31) Channel conflict refers to disagreement over rights and responsibilities of the organizations in a distribution channel.
(38) Stores that carry only a particular type of goods,often with deep selection in those specific categories,are called ________.
(31) A growing number of customers are pursuing strategic sourcing,in which they forge closer relationships with a smaller number of strategic distribution partners.
(39) Consumers (reached by retailers)and organizations (reached by wholesalers)respond to marketing programs the same way,because their motivations are similar.
(32) Full-service merchant wholesalers never actually own the products they handle,and they perform fewer services than agents and brokers.
(25) Weaver and Sharpe Inc.,a firm that manufactures home & kitchen appliances,uses an intensive distribution strategy.However,the firm finds that the retailers in the same marketing area compete with each other for greater market share,which negatively affects the sale of Weaver and Sharpe products.Which of the following can help Weaver and Sharpe Inc.to resolve the problem of channel conflict?
(31) Which of the following is a defining characteristic of manufacturers' representatives?
(40) A slotting allowance is a payment to a retailer in exchange for carrying a producer's products for an agreed-upon length of time.
(31) ________ refers to a market coverage strategy that tries to place a product in as many outlets as possible.
(31) Wholesalers differ from retailers in that wholesalers ________.
(47) ________ refers to a type of specialty store that focuses on specific products on a massive scale and dominates retail sales in respective products categories.
(39) PopArt,an American manufacturer of music and pop culture-related clothing and accessories,sells its products to selected retail stores,who then resell them to consumers.However,the firm finds that the retail stores do not market their products effectively.PopArt begins to market its products directly to the consumers to have greater control over pricing,promotion,service,and delivery of their products.Thus the firm replaces the retailers.This exemplifies ________.
(36) Discuss the distribution functions performed by wholesalers and retailers.
(34) Like wholesalers,retailers face the threat of disintermediation if suppliers or customers don't think they add sufficient value,or if other types of retailers can do the job better.
(31) 
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