Exam 9: Services the Intangible Product

Apple uses one brand name and the recognizable Apple logo.The corporation sells computers, phones, accessories, music players, and tablets under a single brand name and logo.This is an example of a(n):

Which of the following refers to the great frustration with packaging that makes it seemingly impossible to get at the actual product?

The nonphysical attributes of the product, including product warranties, financing, product support, and after-sale service are called the:

Cool Deal, a soft-drink company extended its brand name to include soaps.Cool Deal did not succeed in selling its soaps and, as a result, sales of its core brand also declined.It took Cool Deal considerable effort to regain customers who had turned to other soft drinks.This is an example of:

Explain what steps firms should take to prevent the potentially negative consequences of brand extensions.

A supermarket sells unbranded napkins, paper towels, paper cups, plastic wrap, storage bags, tinfoil, and tissues.These are examples of:

Adidas and Polar Electro created Project Fusion, which integrates heart rate, speed, and distance monitoring equipment into sports apparel.This is an example of:

Which of the following allow a company to compete within one category?

Palates is a food manufacturer.It has different brand names for products in different categories, including Babys (baby food), Vegan (vegetarian meals), and Slim Foods (diet meals and supplements).These are examples of:

When Sports International partners with Booster to sell health drinks, this is an example of:

Product mix breadth refers to the number of:

Apparel House manufactures jeans and T-shirts for men, women, and kids.It also has a separate section that deals exclusively with designer wear for celebrities.The clothes in the four segments are marketed under different brand names.This is an example of:

Products or services, such as furniture, apparel, fragrances, appliances, and travel alternatives, for which consumers will spend a fair amount of time comparing alternatives are called:

A soft-drink company, Cool Deal, has a number of local and regional soft-drink brands such as Peppy and Mild.They are examples of:

Explain the purpose of labels.

Which of the following occurs when a brand extension adversely affects consumer perceptions about the attributes the core brand is believed to hold?

Milk and eggs are inexpensive items that are frequently purchased.They are examples of:

A product line refers to:

High Flier clothing and Troughs appliances are brands that are owned and managed by the manufacturer.They are examples of:

Childcare Solutions sells its baby care products, Childcare Baby Powder and Childcare Baby Soap, under the Childcare brand name.This is an example of a(n):