Question 1

Explain the risks associated with cobranding.

Accepted Answer

There are some risks associated with cob

Question 2

Products and services used by people for their personal use are called:

Accepted Answer

A) personal products. 
B) consumer products. 
C) private products. 
D) personalized products. 
E) consumable products. 
A) personal products. 
B) consumer products. 
C) private products. 
D) personalized products. 
E) consumable products.

Question 3

Firms expand their product lines when it is relatively easy to enter a specific market.

Accepted Answer

A) True 
 B)False

Question 4

Richardsons stocks cheese, exotic wine, and fancy chocolates.Recently, Richardsons also started selling orchids and perfume.How has Richardsons changed its product mix?

Accepted Answer

A) It has changed the number of stock keeping units. 
B) It has added new product lines to increase product mix breadth. 
C) It has deleted product lines to decrease product mix breadth. 
D) It has changed the product category. 
E) It has changed the brand orientation. 
A) It has changed the number of stock keeping units. 
B) It has added new product lines to increase product mix breadth. 
C) It has deleted product lines to decrease product mix breadth. 
D) It has changed the product category. 
E) It has changed the brand orientation.

Question 5

Cemetery plots are examples of:

Accepted Answer

A) shopping products. 
B) unsought products. 
C) extended products. 
D) specialty products. 
E) convenience products. 
A) shopping products. 
B) unsought products. 
C) extended products. 
D) specialty products. 
E) convenience products.

Question 6

High Flier, a clothing line, acquired a music company and entered the music retail industry.Since High Flier was known in the market for its high quality, it hoped that perception would carry over to its new product as well.This is an example of:

Accepted Answer

A) cobranding. 
B) brand equity. 
C) brand licensing. 
D) brand extension. 
E) brand dilution. 
A) cobranding. 
B) brand equity. 
C) brand licensing. 
D) brand extension. 
E) brand dilution.

Question 7

Explain how firms can increase or decrease product mix breadth.

Accepted Answer

Firms may change their product mix bread

Question 8

Which of the following are developed and marketed by a retailer and available only from that retailer?

Accepted Answer

A) national brands 
B) generic brands 
C) store brands 
D) home brands 
E) public brands 
A) national brands 
B) generic brands 
C) store brands 
D) home brands 
E) public brands

Question 9

Joss bought a refrigerator.The refrigerator came with a warranty, free delivery, and free after- sales service.The warranty, free delivery, and after-sales service constitute the:

Accepted Answer

A) augmented product. 
B) product mix. 
C) customer lifetime value. 
D) brand quality. 
E) core customer value. 
A) augmented product. 
B) product mix. 
C) customer lifetime value. 
D) brand quality. 
E) core customer value.

Question 10

A celebrity sportsperson endorses a particular product.A customer equates the product with physical fitness and sports.This is an example of:

Accepted Answer

A) brand association. 
B) brand awareness. 
C) brand loyalty. 
D) brand personality. 
E) perceived value. 
A) brand association. 
B) brand awareness. 
C) brand loyalty. 
D) brand personality. 
E) perceived value.

Question 11

Which of the following holds true for the term brand awareness?

Accepted Answer

A) It refers to the mental links that consumers make between a brand and its key product attributes. 
B) It refers to a set of human characteristics associated with a brand, which has symbolic or self-expressive meanings for consumers. 
C) It refers to the relationship between a product or service's benefits and its cost. 
D) It refers to a situation that occurs when a consumer buys the same brand's product or service repeatedly over time rather than buying from multiple suppliers within the same category. 
E) It refers to the measurement of the number of customers in a market who are familiar with a
Brand and what it stands for. 
A) It refers to the mental links that consumers make between a brand and its key product attributes. 
B) It refers to a set of human characteristics associated with a brand, which has symbolic or self-expressive meanings for consumers. 
C) It refers to the relationship between a product or service's benefits and its cost. 
D) It refers to a situation that occurs when a consumer buys the same brand's product or service repeatedly over time rather than buying from multiple suppliers within the same category. 
E) It refers to the measurement of the number of customers in a market who are familiar with a
Brand and what it stands for.

Question 12

Products or services toward which customers show such a strong preference that they will expend considerable effort to search for the best suppliers are called:

Accepted Answer

A) shopping products/services. 
B) unsought products/services. 
C) a product category. 
D) specialty products/services. 
E) convenience products/services. 
A) shopping products/services. 
B) unsought products/services. 
C) a product category. 
D) specialty products/services. 
E) convenience products/services.

Question 13

Some manufacturers prefer to make only private-label merchandise because the costs of national branding and marketing are prohibitive.

Accepted Answer

A) True 
 B)False

Question 14

Product line depth refers to the number of:

Accepted Answer

A) products in the shopping basket of a customer. 
B) products within a group of associated items offered by a firm. 
C) additional free items that a customer receives with a product. 
D) benefits offered with a single product. 
E) features offered with a product. 
A) products in the shopping basket of a customer. 
B) products within a group of associated items offered by a firm. 
C) additional free items that a customer receives with a product. 
D) benefits offered with a single product. 
E) features offered with a product.

Question 15

An assortment of items that the customer sees as reasonable substitutes for one another are called:

Accepted Answer

A) shopping products. 
B) unsought products. 
C) product categories. 
D) specialty products. 
E) convenience products. 
A) shopping products. 
B) unsought products. 
C) product categories. 
D) specialty products. 
E) convenience products.

Question 16

A coffee shop has differentiated itself from its competitors by allowing customers to sit in the restaurant for endless hours without ordering coffee every 20 minutes.Additionally, it has done a great job in attracting celebrities to endorse the brand, which has added valuable points in the eyes of target consumers.This is an example of:

Accepted Answer

A) cobranding. 
B) brand equity. 
C) brand licensing. 
D) brand extension. 
E) brand dilution. 
A) cobranding. 
B) brand equity. 
C) brand licensing. 
D) brand extension. 
E) brand dilution.

Question 17

The basic problem-solving benefits that consumers are seeking are called the:

Accepted Answer

A) augmented product. 
B) product mix. 
C) customer lifetime value. 
D) brand strategy. 
E) core customer value. 
A) augmented product. 
B) product mix. 
C) customer lifetime value. 
D) brand strategy. 
E) core customer value.

Question 18

One particular cigarette brand is considered a "masculine" brand, while another is considered "feminine." This is an example of:

Accepted Answer

A) brand association. 
B) brand awareness. 
C) brand loyalty. 
D) brand personality. 
E) perceived value. 
A) brand association. 
B) brand awareness. 
C) brand loyalty. 
D) brand personality. 
E) perceived value.

Question 19

Shopping products/services are products consumers either do not normally think of buying or do not know about.

Accepted Answer

A) True 
 B)False

Explain the risks associated with cobranding.

Products and services used by people for their personal use are called:

Firms expand their product lines when it is relatively easy to enter a specific market.

Richardsons stocks cheese, exotic wine, and fancy chocolates.Recently, Richardsons also started selling orchids and perfume.How has Richardsons changed its product mix?

Cemetery plots are examples of:

High Flier, a clothing line, acquired a music company and entered the music retail industry.Since High Flier was known in the market for its high quality, it hoped that perception would carry over to its new product as well.This is an example of:

Explain how firms can increase or decrease product mix breadth.

Which of the following are developed and marketed by a retailer and available only from that retailer?

Joss bought a refrigerator.The refrigerator came with a warranty, free delivery, and free after- sales service.The warranty, free delivery, and after-sales service constitute the:

A celebrity sportsperson endorses a particular product.A customer equates the product with physical fitness and sports.This is an example of:

Which of the following holds true for the term brand awareness?

Products or services toward which customers show such a strong preference that they will expend considerable effort to search for the best suppliers are called:

Some manufacturers prefer to make only private-label merchandise because the costs of national branding and marketing are prohibitive.

Product line depth refers to the number of:

An assortment of items that the customer sees as reasonable substitutes for one another are called:

The basic problem-solving benefits that consumers are seeking are called the:

One particular cigarette brand is considered a "masculine" brand, while another is considered "feminine." This is an example of:

Shopping products/services are products consumers either do not normally think of buying or do not know about.

Developing a Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Understanding the Marketplace Consumer Behaviour

Business-To-Business Marketing

Targeting the Marketplace Segmentation, Targeting, and Positioning

Marketing Research

Value Creation Developing New Products

Product, Branding, and Packaging Decisions

Transacting Value Pricing Concepts and Strategies : Establishing Value

Value Delivery : Designing the Distribution Channel and Supply Chain Marketing Channels

Retailing and Multichanneled Marketing

Value Communication Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Marketing in the Global Environment Global Marketing

Ethics and Socially Responsible Marketing

Filters

Exam 9: Services the Intangible Product

Explain the risks associated with cobranding.

Products and services used by people for their personal use are called:

Firms expand their product lines when it is relatively easy to enter a specific market.

Richardsons stocks cheese, exotic wine, and fancy chocolates.Recently, Richardsons also started selling orchids and perfume.How has Richardsons changed its product mix?

Cemetery plots are examples of:

High Flier, a clothing line, acquired a music company and entered the music retail industry.Since High Flier was known in the market for its high quality, it hoped that perception would carry over to its new product as well.This is an example of:

Explain how firms can increase or decrease product mix breadth.

Which of the following are developed and marketed by a retailer and available only from that retailer?

Joss bought a refrigerator.The refrigerator came with a warranty, free delivery, and free after- sales service.The warranty, free delivery, and after-sales service constitute the:

A celebrity sportsperson endorses a particular product.A customer equates the product with physical fitness and sports.This is an example of:

Which of the following holds true for the term brand awareness?

Products or services toward which customers show such a strong preference that they will expend considerable effort to search for the best suppliers are called:

Some manufacturers prefer to make only private-label merchandise because the costs of national branding and marketing are prohibitive.

Product line depth refers to the number of:

An assortment of items that the customer sees as reasonable substitutes for one another are called:

The basic problem-solving benefits that consumers are seeking are called the:

One particular cigarette brand is considered a "masculine" brand, while another is considered "feminine." This is an example of:

Shopping products/services are products consumers either do not normally think of buying or do not know about.

Developing a Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Understanding the Marketplace Consumer Behaviour

Business-To-Business Marketing

Targeting the Marketplace Segmentation, Targeting, and Positioning

Marketing Research

Value Creation Developing New Products

Product, Branding, and Packaging Decisions

Transacting Value Pricing Concepts and Strategies : Establishing Value

Value Delivery : Designing the Distribution Channel and Supply Chain Marketing Channels

Retailing and Multichanneled Marketing

Value Communication Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Marketing in the Global Environment Global Marketing

Ethics and Socially Responsible Marketing

Filters