Exam 12: Survey Research

A survey researcher chose to administer a survey using the Internet. This sample likely overrepresents people who own a computer and underrepresents people who don't own a computer. This problem in the researcher's survey is best described as

Which of the following types of internet surveys would be preferred because of higher response rates and tighter control over multiple responses by a single individual?

Suppose you want to assess student attitudes of the new campus center by surveying 100 students at your school. In this example the group of 100 students represents the____ and all of the students at your school represent the____ .

__________questions ask the respondent to check all responses that apply

Volunteer sampling which may produce non-representative samples is a particular problem with

Changes in students' attitudes toward school are assessed in yearly surveys from grade 9 through 12. This would represent a____ design.

_________items should be used to measure constructs in a survey.

When writing items that are appropriate for the respondents being surveyed you must NOT

Sax and her colleagues 2003) studied changes in the values and goals of college freshman from 1966 to the present. They drew random samples from each year's incoming class. Which survey research design did these researchers use?

All of the following characterize face to face interviews except

________is a scaling method that includes a series of opposing adjective pairs

A nationwide study was done in which samples of drivers were asked their opinions about the reliability of their cars. The results of the survey were analyzed for differences among drivers of different models and makes of cars. What survey design is being used in this study?

Which of the following is a sentence that contains a double negative?

________questions are a combination of both open and closed ended questions.

Interviews are generally preferred over questionnaires because

Which of the following is an example of a dichotomous closed-ended question?

The problem of survey participants attempting to present a positive image of themselves is referred to as

The director of marketing for a local company mails out 10,000 surveys in her city to evaluate the appeal of her company's new products. Based on what she learned in her college research methods course, she can expect a return rate of____ after the initial mailing.

Compared to written surveys, phone interviews

When conducting a survey, face-to-face or telephone interviews yield the most complete information, but are expensive and time consuming. An alternative is to mail surveys, but a major problem with mail surveys is that