Exam 2: Planning, Implementing, and Evaluating Marketing Strategies

Androme Business Products Co. distributes its business supply products through direct sales personnel. Recently, the company has established a monthly sales quota of $150,000 for each sales representative. This is an example of a(n):

A competitive advantage exists when a:

Adocell Inc., a multinational electronics company, purchased Plutolyte Co., a battery company, and now operates this division as a separate profit center within the firm. In this example, Plutolyte Co. is a typical example of a _____.

When the managers at Logistics Pro are developing their strategic plan, they use a market orientation as a guide to ensure that is an integral part of the process.

Which of the following is a characteristic of a marketing objective?

Marketing planning and implementation are closely linked in successful businesses.

Which of the following is the most specific and detailed type of business strategy?

The percentage of a market which actually buys a specific product from a specific company is referred to as that product's:

Andromeda Corp.'s new shampoo, Pearl, is faltering badly in the market. Andromeda's marketing personnel are unsure who is responsible for various marketing tasks, when these tasks are to be completed, or what resources have been allocated. Andromeda's marketing director, Carolyn Willis, said that the problem is that Pearl has the most poorly written she has ever seen.

Opportunities refer to barriers that could prevent the company from reaching its objectives.

The assessment of an organization's strengths, weaknesses, opportunities, and threats is called .

A long-term view, or vision, of what the organization wants to become is called a mission proclamation.

In the context of the strategic planning process, the target market must be chosen after the organization adapts its marketing mix to meet the customers' needs and preferences.

A determines the means for utilizing resources in the functional areas of marketing, production, finance, research and development, and human resources to achieve the organization's goals.

Alex has been analyzing the information from his company's database about customer purchasing habits since he is responsible for managing the growth of the industrial supply division of his company. Alex plans to use the information from his analysis to create new marketing strategies that will develop and sustain relationships with those customers who are more profitable for the company. What type of concept is Alex using?

Define strategic planning.

After discovering that consumers had concerns about fat and carbohydrates, Avolado's Pizza began offering a low- fat, low-carb pizza product. The creation of this new product was the result of:

The first component of a marketing plan is the:

A group of individuals or organizations that have needs for products in a product class and have the willingness, ability, and authority to purchase those products is called a(n):

The strategic planning process begins with a detailed analysis of the organization's strengths and weaknesses and the identification of opportunities and threats within the marketing environment.