Exam 2: The Internet, Digital Media, and Media Convergence
Exam 1: Mass Communication: a Critical Approach 77 Questions
Exam 2: The Internet, Digital Media, and Media Convergence74 Questions
Exam 3: Digital Gaming and the Media Playground75 Questions
Exam 4: Sound Recording and Popular Music90 Questions
Exam 5: Popular Radio and the Origins of Broadcasting95 Questions
Exam 6: Television and Cable: the Power of Visual95 Questions
Exam 7: Movies and the Impact of Images110 Questions
Exam 8: Newspapers: the Rise and Decline of Modern Journalism65 Questions
Exam 9: Magazines in the Age of Specialization91 Questions
Exam 10: Books and the Power of Print72 Questions
Exam 11: Advertising and Commercial Culture93 Questions
Exam 12: Public Relations and Framing the Message85 Questions
Exam 13: Media Economics and the Global Marketplace78 Questions
Exam 14: The Culture of Journalism: Values, Ethics, and Democracy46 Questions
Exam 15: Media Effects and Cultural Approaches to Research61 Questions
Exam 16: Legal Controls and Freedom of Expression85 Questions
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Why did AOL begin losing customers in the early 2000s?
Free
(Multiple Choice)
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Correct Answer:
B
Facebook uses profile information to deliver targeted and personalized ads to its users.
Free
(True/False)
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Correct Answer:
True
Which statement about the business model of Google is true?
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(Multiple Choice)
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Correct Answer:
B
Selecting from the following list of terms, match the description with the best answer. Some terms may be used more than once or not at all.
-A site where you can upload photos, share interests, and post messages to friends
(Multiple Choice)
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Selecting from the following list of terms, match the description with the best answer. Some terms may be used more than once or not at all.
-Thin glass bundles capable of transmitting thousands of messages
(Multiple Choice)
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Netscape overtook Internet Explorer as the most popular Web browser in the late 1990s.
(True/False)
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Which two developments were key to the Internet's marketability?
(Multiple Choice)
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According to the textbook, what is the most popular social networking site?
(Multiple Choice)
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Which one of the following is an example of media convergence?
(Multiple Choice)
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The introduction of microprocessors, miniature circuits made of silicon, made personal computers possible.
(True/False)
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The law that grants sweeping powers to law-enforcement agencies to intercept individuals' online communications, including e-mail messages and browsing records, is the .
(Multiple Choice)
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In the 1990s, AOL was the top Internet service provider in the United States.
(True/False)
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According to the textbook, which of the following technological advances has/have contributed to the rise of media convergence?
(Multiple Choice)
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Which of the following best describes an ''opt-in'' Internet policy?
(Multiple Choice)
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Which of the following statements about Linux software is true?
(Multiple Choice)
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''Cookies'' are files that allow a Web site owner to chart the computer user's movements within the Web site and collect other information about the user.
(True/False)
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