Exam 10: Books and the Power of Print
Exam 1: Mass Communication: a Critical Approach 77 Questions
Exam 2: The Internet, Digital Media, and Media Convergence74 Questions
Exam 3: Digital Gaming and the Media Playground75 Questions
Exam 4: Sound Recording and Popular Music90 Questions
Exam 5: Popular Radio and the Origins of Broadcasting95 Questions
Exam 6: Television and Cable: the Power of Visual95 Questions
Exam 7: Movies and the Impact of Images110 Questions
Exam 8: Newspapers: the Rise and Decline of Modern Journalism65 Questions
Exam 9: Magazines in the Age of Specialization91 Questions
Exam 10: Books and the Power of Print72 Questions
Exam 11: Advertising and Commercial Culture93 Questions
Exam 12: Public Relations and Framing the Message85 Questions
Exam 13: Media Economics and the Global Marketplace78 Questions
Exam 14: The Culture of Journalism: Values, Ethics, and Democracy46 Questions
Exam 15: Media Effects and Cultural Approaches to Research61 Questions
Exam 16: Legal Controls and Freedom of Expression85 Questions
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made one of the first portable electronic reading devices.
Free
(Multiple Choice)
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Correct Answer:
A
The first printed books were so inexpensive and modest that they were primarily sold to the middle and lower classes.
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(True/False)
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Correct Answer:
False
Unlike most other forms of mass media, book publishing has avoided being dominated by a few huge corporations.
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(True/False)
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Correct Answer:
False
The Chinese were printing books using strips of wood and bamboo long before Gutenberg printed his Bible using movable type.
(True/False)
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Which of the following is true about the relationship between the movie and publishing industries?
(Multiple Choice)
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Once strongly influenced by books, television and film now look elsewhere for most of their story ideas.
(True/False)
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In the publishing industry, advance money is an early payment to the author that is then deducted from the author's royalties on book sales.
(True/False)
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The Encyclopaedia Britannica fell on hard times in the 1990s because .
(Multiple Choice)
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What is the name of the project in which many libraries and companies like Google and Amazon are joining forces to digitize millions of books with expired copyrights?
(Multiple Choice)
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According to the textbook, which of the following statements is most likely true about the future of e-books?
(Multiple Choice)
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In about half of the states, local school districts determine which textbooks will be used by their students.
(True/False)
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The first e-book readers introduced in the 1990s were deemed too expensive and too heavy.
(True/False)
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McGuffey's The Eclectic Reader was used to teach most nineteenth-century elementary school children to read.
(True/False)
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According to your textbook, many movies have been inspired by comics and graphic novels because .
(Multiple Choice)
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Match the types of books with their correct category.
-The instant book
(Multiple Choice)
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Many books from the Middle Ages were called illuminated manuscripts because they were .
(Multiple Choice)
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