Question 1

Mass media audiences generally seek out messages that correspond to their beliefs and values.

Accepted Answer

A) True 
 B)False  True

Question 2

Which of the following is an aspect of postmodern culture?

Accepted Answer

A)  The idea that populist themes devalue the notion of "art" 
B)  Acknowledging paradoxes such as having both a nostalgia for the past and an appetite for new technology 
C)  Never mixing fact with fiction, preferring only to "stick to the facts" 
D)  Believing that rational thought is the answer to every social problem 
E)  All of the options are correct. 
A)  The idea that populist themes devalue the notion of "art" 
B)  Acknowledging paradoxes such as having both a nostalgia for the past and an appetite for new technology 
C)  Never mixing fact with fiction, preferring only to "stick to the facts" 
D)  Believing that rational thought is the answer to every social problem 
E)  All of the options are correct. B

Question 3

Critics who view culture as a map .

Accepted Answer

A)  see the map as rigidly structured 
B)  acknowledge that the familiar and unknown often coexist in the same song, movie, or other cultural artifact 
C)  feel that culture was more meaningful in the "good old days" of the mid-twentieth century 
D)  see popular culture as more innovative than high culture 
E)  None of the above options is correct. 
A)  see the map as rigidly structured 
B)  acknowledge that the familiar and unknown often coexist in the same song, movie, or other cultural artifact 
C)  feel that culture was more meaningful in the "good old days" of the mid-twentieth century 
D)  see popular culture as more innovative than high culture 
E)  None of the above options is correct. B

Question 4

The textbook contends that many forms of media and culture cannot accurately be described using binary terms such as liberal and conservative or high culture and low culture.

Accepted Answer

A) True 
 B)False

Question 5

Lassie went off the air because children got tired of seeing the same plot every week.

Accepted Answer

A) True 
 B)False

Question 6

The transformation from an industrial, print-based society to one grounded in the Information Age began with the development of _.

Accepted Answer

A)  sound recording 
B)  the printing press 
C)  the newspaper 
D)  the magazine 
E)  None of the above options is correct. 
A)  sound recording 
B)  the printing press 
C)  the newspaper 
D)  the magazine 
E)  None of the above options is correct.

Question 7

An example of what the textbook means by narrative is .

Accepted Answer

A)  a children's book about three small swine 
B)  a movie about an alien invasion 
C)  a news story about a mass protest 
D)  Michael Jackson's Thriller video 
E)  All of the options are correct. 
A)  a children's book about three small swine 
B)  a movie about an alien invasion 
C)  a news story about a mass protest 
D)  Michael Jackson's Thriller video 
E)  All of the options are correct.

Question 8

Match the following stages in developing a critical perspective with their correct characteristics.
-Analysis

Accepted Answer

A) Identify central characters, conflicts, topics, and themes 
B) Make an informed judgment 
C) Answer the question "So what?" 
D) Look for patterns 
E) Take action as a citizen 
A) Identify central characters, conflicts, topics, and themes 
B) Make an informed judgment 
C) Answer the question "So what?" 
D) Look for patterns 
E) Take action as a citizen

Question 9

The way we consume media today, like watching a TV show on our own schedule rather than when it airs on television, favors shared experiences over individual interests.

Accepted Answer

A) True 
 B)False

Question 10

Gutenberg's invention of movable type allowed the book to become the first mass-marketed communication product in history.

Accepted Answer

A) True 
 B)False

Question 11

According to your textbook, which of the following is a consequence of the quick development of new technologies in the digital era?

Accepted Answer

A)  We no longer use older technologies like the radio. 
B)  Cyberbullying and phishing have spread. 
C)  Traditional leaders in communication have even more control over information. 
D)  Traditional leaders in communication have lost some control over information. 
E)  None of the above options is correct. 
A)  We no longer use older technologies like the radio. 
B)  Cyberbullying and phishing have spread. 
C)  Traditional leaders in communication have even more control over information. 
D)  Traditional leaders in communication have lost some control over information. 
E)  None of the above options is correct.

Question 12

Which of the following statements best describes media convergence?

Accepted Answer

A)  It only happened because of the Internet. 
B)  It makes older forms of mass communication obsolete and leads to their disuse. 
C)  It allows older forms of mass communication to find new life with new technology. 
D)  It creates new forms of media unlike anything we've seen before. 
E)  It only applies to the reinvention of the printed word. 
A)  It only happened because of the Internet. 
B)  It makes older forms of mass communication obsolete and leads to their disuse. 
C)  It allows older forms of mass communication to find new life with new technology. 
D)  It creates new forms of media unlike anything we've seen before. 
E)  It only applies to the reinvention of the printed word.

Question 13

The telegraph and newspapers transformed news into a salable commodity.

Accepted Answer

A) True 
 B)False

Question 14

are the cultural industries that help circulate the values that link individuals to their society.

Accepted Answer

A)  Modern technologies 
B)  Oral communications 
C)  Illuminated manuscripts 
D)  Mass media 
E)  Communities 
A)  Modern technologies 
B)  Oral communications 
C)  Illuminated manuscripts 
D)  Mass media 
E)  Communities

Question 15

Selective exposure .

Accepted Answer

A)  is a TV show about the quirky inhabitants of a remote town in Alaska 
B)  refers to the process of media gatekeepers selecting information to which an audience will be exposed 
C)  deals with how much time audiences choose to spend with any media 
D)  refers to the fact that people tend to seek out messages that agree with what they already believe 
E)  refers to early film development techniques 
A)  is a TV show about the quirky inhabitants of a remote town in Alaska 
B)  refers to the process of media gatekeepers selecting information to which an audience will be exposed 
C)  deals with how much time audiences choose to spend with any media 
D)  refers to the fact that people tend to seek out messages that agree with what they already believe 
E)  refers to early film development techniques

Question 16

What is one concern identified in the textbook about the future of news content available through Internet news search sites like Google?

Accepted Answer

A)  People aren't interested in reading the news online. 
B)  Who will pay for the cost of producing quality news content? 
C)  It seems likely that newspapers will block their material from search engines. 
D)  Newspapers, radio stations, and television stations don't like the Internet. 
E)  All of the options are correct. 
A)  People aren't interested in reading the news online. 
B)  Who will pay for the cost of producing quality news content? 
C)  It seems likely that newspapers will block their material from search engines. 
D)  Newspapers, radio stations, and television stations don't like the Internet. 
E)  All of the options are correct.

Question 17

Match the following stages in developing a critical perspective with their correct characteristics.
-Engagement

Accepted Answer

A) Identify central characters, conflicts, topics, and themes 
B) Make an informed judgment 
C) Answer the question "So what?" 
D) Look for patterns 
E) Take action as a citizen 
A) Identify central characters, conflicts, topics, and themes 
B) Make an informed judgment 
C) Answer the question "So what?" 
D) Look for patterns 
E) Take action as a citizen

Question 18

In the linear model of mass communication, gatekeepers are the authors, producers, agencies, and organizations that create the message.

Accepted Answer

A) True 
 B)False

Question 19

Which statement(s) reflect(s) the modern period's ideal about working efficiently?

Accepted Answer

A)  New technology should be used to make manufacturing more efficient, thereby providing inexpensive products for everyday life. 
B)  There was a cultural shift from the ornate and decorative to the functional. 
C)  It provoked criticism about the impact on individual dignity, such as in the book Brave 
D)  Modern journalism deemphasized historical context, description, and analysis. 
E)  All of the options are correct. 
A)  New technology should be used to make manufacturing more efficient, thereby providing inexpensive products for everyday life. 
B)  There was a cultural shift from the ornate and decorative to the functional. 
C)  It provoked criticism about the impact on individual dignity, such as in the book Brave 
D)  Modern journalism deemphasized historical context, description, and analysis. 
E)  All of the options are correct.

Question 20

Populism tries to appeal to elite people by highlighting the differences between them and the ordinary people.

Accepted Answer

A) True 
 B)False

Mass media audiences generally seek out messages that correspond to their beliefs and values.

Which of the following is an aspect of postmodern culture?

Critics who view culture as a map .

The textbook contends that many forms of media and culture cannot accurately be described using binary terms such as liberal and conservative or high culture and low culture.

Lassie went off the air because children got tired of seeing the same plot every week.

The transformation from an industrial, print-based society to one grounded in the Information Age began with the development of _.

An example of what the textbook means by narrative is .

Match the following stages in developing a critical perspective with their correct characteristics. -Analysis

The way we consume media today, like watching a TV show on our own schedule rather than when it airs on television, favors shared experiences over individual interests.

Gutenberg's invention of movable type allowed the book to become the first mass-marketed communication product in history.

According to your textbook, which of the following is a consequence of the quick development of new technologies in the digital era?

Which of the following statements best describes media convergence?

The telegraph and newspapers transformed news into a salable commodity.

are the cultural industries that help circulate the values that link individuals to their society.

Selective exposure .

What is one concern identified in the textbook about the future of news content available through Internet news search sites like Google?

Match the following stages in developing a critical perspective with their correct characteristics. -Engagement

In the linear model of mass communication, gatekeepers are the authors, producers, agencies, and organizations that create the message.

Which statement(s) reflect(s) the modern period's ideal about working efficiently?

Populism tries to appeal to elite people by highlighting the differences between them and the ordinary people.

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable: the Power of Visual

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters

Exam 1: Mass Communication: a Critical Approach

Mass media audiences generally seek out messages that correspond to their beliefs and values.

Which of the following is an aspect of postmodern culture?

Critics who view culture as a map .

The textbook contends that many forms of media and culture cannot accurately be described using binary terms such as liberal and conservative or high culture and low culture.

Lassie went off the air because children got tired of seeing the same plot every week.

The transformation from an industrial, print-based society to one grounded in the Information Age began with the development of _.

An example of what the textbook means by narrative is .

Match the following stages in developing a critical perspective with their correct characteristics. -Analysis

The way we consume media today, like watching a TV show on our own schedule rather than when it airs on television, favors shared experiences over individual interests.

Gutenberg's invention of movable type allowed the book to become the first mass-marketed communication product in history.

According to your textbook, which of the following is a consequence of the quick development of new technologies in the digital era?

Which of the following statements best describes media convergence?

The telegraph and newspapers transformed news into a salable commodity.

are the cultural industries that help circulate the values that link individuals to their society.

Selective exposure .

What is one concern identified in the textbook about the future of news content available through Internet news search sites like Google?

Match the following stages in developing a critical perspective with their correct characteristics. -Engagement

In the linear model of mass communication, gatekeepers are the authors, producers, agencies, and organizations that create the message.

Which statement(s) reflect(s) the modern period's ideal about working efficiently?

Populism tries to appeal to elite people by highlighting the differences between them and the ordinary people.

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable: the Power of Visual

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters