Exam 12: Public Relations and Framing the Message

Which statement best describes the current state of the public relations industry?

Which company's lobbying efforts were so effective that they eliminated all telephone competition until the 1980s?

Journalists have traditionally held public relations practitioners in low esteem.

The PRSA tends to downplay ethical issues in public relations.

Small media companies often use press releases verbatim because .

The first textbook for public relations, Crystallizing Public Opinion, was written by .

An example of a way the Internet can make a PR practitioner's job harder is that the public can see .

According to the textbook, which of the following is not a potential problem for a democratic society posed by the practice of modern public relations?

The targeted audience of public relations is .

When someone put poison in a few bottles of Tylenol, company executives decided to withhold comment for a few days while they assessed the damage.

Match the types of messages with their definitions. -Propaganda

What mistakes were made by BP following the months-long oil leak in the Gulf of Mexico?

Which of the following is not true about Ivy Ledbetter Lee, one of the founders of modern public relations?

Video news releases are _.

Which of the following is not true about PR?

In the 1800s, America's largest railroads used press agents to .

In 1929, Edward Bernays convinced women that smoking Colombian cigars was a symbol of their independence from men.

Flack is the informal term some journalists use to describe PR people who interject themselves between their clients and the press.

One of the most successful pseudo-events in recent years was the .

Match the types of messages with their definitions. -Press release