Question 1

________ is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter.

Accepted Answer

A) Differentiation 
B) Mass marketing 
C) Market targeting 
D) Market segmentation 
E) Positioning 
A) Differentiation 
B) Mass marketing 
C) Market targeting 
D) Market segmentation 
E) Positioning

Question 2

Some companies can gain ________ through speedy,convenient,or careful delivery of products.

Accepted Answer

A) price differentiation 
B) product differentiation 
C) channel differentiation 
D) services differentiation 
E) people differentiation 
A) price differentiation 
B) product differentiation 
C) channel differentiation 
D) services differentiation 
E) people differentiation

Question 3

Few people can afford the best in everything they buy.At times,everyone needs a product with less quality or performance with a correspondingly lower price.In this case,a consumer would purchase a product positioned with a(n)________ strategy.

Accepted Answer

A) more-for-the-same 
B) more-for-less 
C) same-for-less 
D) less-for-much-less 
E) all-or-nothing 
A) more-for-the-same 
B) more-for-less 
C) same-for-less 
D) less-for-much-less 
E) all-or-nothing

Question 4

Ford Motor Company emphasizes "Quality first-Ford tough" in its truck products.The company has developed a differentiation strategy based on ________.

Accepted Answer

A) people 
B) image 
C) channels 
D) services 
E) positioning 
A) people 
B) image 
C) channels 
D) services 
E) positioning

________ is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter.

Some companies can gain ________ through speedy,convenient,or careful delivery of products.

Few people can afford the best in everything they buy.At times,everyone needs a product with less quality or performance with a correspondingly lower price.In this case,a consumer would purchase a product positioned with a(n)________ strategy.

Ford Motor Company emphasizes "Quality first-Ford tough" in its truck products.The company has developed a differentiation strategy based on ________.

Marketing Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Product,Services,and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Marketing Channels Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers

________ is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter.

Some companies can gain ________ through speedy,convenient,or careful delivery of products.

Few people can afford the best in everything they buy.At times,everyone needs a product with less quality or performance with a correspondingly lower price.In this case,a consumer would purchase a product positioned with a(n)________ strategy.

Ford Motor Company emphasizes "Quality first-Ford tough" in its truck products.The company has developed a differentiation strategy based on ________.

Marketing Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Product,Services,and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Marketing Channels Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters