Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers

Which positioning strategy offers consumers a "good deal" by offering equivalent-quality products or services at a lower price?

In what ways might a marketer engage in socially responsible target marketing?

Clusters of marketable groups of customers with similar likes,dislikes,lifestyles,and purchase behaviors can be identified by multivariable segmentation systems that merge and analyze geographic,demographic,lifestyle,and behavioral data.

Brand differences are worth promoting if they satisfy certain criteria.What are the criteria?

Your assignment at work is to divide buyers into different groups based on social class,lifestyle,and personality characteristics.After a planning session with the marketing and sales staff,you must issue a memo to upper management recommending psychographic segmentation.

Which of the following is the right order of the four steps to design a customer-driven marketing strategy?

Your current assignment at York Foods is to find the major advantages people look for in product classes,the kinds of people who look for each advantage,and the major brands that deliver each advantage.What is this segmentation method called?

Josie's Gifts Shop divides its markets into units of nations,regions,and cities.Josie's uses geographic segmentation.

Demographic variables are the most popular bases for segmenting customer groups because they ________.

When a company interacts one-on-one with large numbers of customers to create customer-unique value by designing products and services tailor-made to individual needs,it is following ________.

When a company chooses a target marketing strategy,its choices are influenced by factors related to the company's resources,the degree of product variability,and the product's life-cycle stage.

Briefly describe the requirements for effective market segmentation.

The 55-year-old baby boomers share common needs in music and performers.When a music company decides to serve this group,the group is called a ________.

A company or store gains a(n)________ by differentiating its products and delivering more value.

Because there is such variation among the economies of countries around the world,it is not practical to segment international markets on the basis of economic factors.

When a market segment is large or profitable enough to serve,it is termed ________.

Compare and contrast the four major target market segment strategies.

For market segments to be useful,they must be measurable,accessible,substantial,differentiable,and actionable.

How do businesses segment their markets?

Rasco Corp.segments its foreign markets by the income levels of a country's population.This firm segments on what basis?