Question 1

By applying the finite multiplier,it is possible to reduce the:

Accepted Answer

A) Population and achieve the same accuracy level. 
B) Sample size or achieve the appropriate accuracy level. 
C) Sample size and achieve the same accuracy level. 
D) Accuracy level and maintain the same sample size. 
A) Population and achieve the same accuracy level. 
B) Sample size or achieve the appropriate accuracy level. 
C) Sample size and achieve the same accuracy level. 
D) Accuracy level and maintain the same sample size.

Question 2

Under normal circumstances,as the level of accuracy is increased,the sample size and the cost of a marketing research survey will be affected in what way?

Accepted Answer

A) Sample size will increase but the cost will decrease. 
B) Sample size and the cost of the survey will increase. 
C) Sample size will decrease but the cost will increase. 
D) Sample size will remain the same but the cost will increase. 
A) Sample size will increase but the cost will decrease. 
B) Sample size and the cost of the survey will increase. 
C) Sample size will decrease but the cost will increase. 
D) Sample size will remain the same but the cost will increase.

Question 3

Sample accuracy refers to how close a random sample's statistic is to the population's value it represents.

Accepted Answer

A) True 
 B)False

Question 4

Arbitrary sample sizes are simple and easy to apply,but:

Accepted Answer

A) They tend to need a professional researcher to implement. 
B) They add more time for survey completion. 
C) They are neither efficient nor economical. 
D) Generally cannot be understood by marketing managers. 
A) They tend to need a professional researcher to implement. 
B) They add more time for survey completion. 
C) They are neither efficient nor economical. 
D) Generally cannot be understood by marketing managers.

Question 5

If most respondents indicate the same answer on the response scale,the distribution has much variability because respondents are highly similar.

Accepted Answer

A) True 
 B)False

Question 6

Describe how a marketer decides on the level of confidence in a study.What is the typical approach in marketing research?

Accepted Answer

Answers should mention the use of confid

Question 7

Marketing researchers and their clients cannot decide on sample size without taking cost into consideration,however,the key is:

Accepted Answer

A) To remember when to consider cost. 
B) To remember that budgets can be adjusted. 
C) To understand the effect on research outcomes. 
D) To understand sample sizes can be adjusted downward to accommodate cost. 
A) To remember when to consider cost. 
B) To remember that budgets can be adjusted. 
C) To understand the effect on research outcomes. 
D) To understand sample sizes can be adjusted downward to accommodate cost.

Question 8

The only perfectly accurate sample is a census.

Accepted Answer

A) True 
 B)False

Question 9

Focusing on budget factors especially in sample size specification:

Accepted Answer

A) Helps keep market research projects within budget. 
B) Is an essential part of the marketing researcher manager's duties. 
C) Helps control scope creep in marketing research budgets. 
D) Ignores the value of the survey's results to management. 
A) Helps keep market research projects within budget. 
B) Is an essential part of the marketing researcher manager's duties. 
C) Helps control scope creep in marketing research budgets. 
D) Ignores the value of the survey's results to management.

Question 10

The ________ demonstrates how you can take any finding in the survey,replicate the survey with a random sample of the same size,and be"very likely"to find the same finding within the ±% range of the original sample's finding.

Accepted Answer

A) foundational theorem of statistics 
B) fundamental theorem of arithmetic 
C) law of large numbers 
D) central limit theorem 
A) foundational theorem of statistics 
B) fundamental theorem of arithmetic 
C) law of large numbers 
D) central limit theorem

Question 11

A 90/10 split in response signifies maximum variability(dissimilarity)in the population,whereas a 50/50 split signifies little variability.

Accepted Answer

A) True 
 B)False

Question 12

The ________ is reflected in the spread of the distribution.

Accepted Answer

A) amount of the sample size 
B) amount of variability 
C) amount of the sample 
D) amount of similarity 
A) amount of the sample size 
B) amount of variability 
C) amount of the sample 
D) amount of similarity

Question 13

A confidence interval is based on the normal,or bell-shaped,curve commonly found in statistics.

Accepted Answer

A) True 
 B)False

Question 14

The arbitrary and conventional sample size determination methods have a basic difference.Of the following,which item best describes that basic difference?

Accepted Answer

A) The conventional approach has no defensible logic;arbitrary approach appears to have faulty logic. 
B) The arbitrary approach has no defensible logic;conventional approach appears logical but is faulty. 
C) The conventional approach doesn't appear to be logical;arbitrary approach has defensible logic. 
D) The arbitrary approach has no defensible logic;conventional approach is logical,but is faulty. 
A) The conventional approach has no defensible logic;arbitrary approach appears to have faulty logic. 
B) The arbitrary approach has no defensible logic;conventional approach appears logical but is faulty. 
C) The conventional approach doesn't appear to be logical;arbitrary approach has defensible logic. 
D) The arbitrary approach has no defensible logic;conventional approach is logical,but is faulty.

Question 15

Any p/q combination other than 50%/50% will result in a higher calculated sample size because p times q is in the numerator of the formula.

Accepted Answer

A) True 
 B)False

Question 16

The amount of dissimilarity in respondents' answers to a particular question is:

Accepted Answer

A) Variability. 
B) Sampling error. 
C) Invariability factor. 
D) Dissimilarity gap. 
A) Variability. 
B) Sampling error. 
C) Invariability factor. 
D) Dissimilarity gap.

Question 17

The final agreed-to sample size is a trade-off between acceptable error and research cost.

Accepted Answer

A) True 
 B)False

Question 18

If the project director has conflicting information or is worried about the timeliness or some other aspect of the information about the population's variability,he or she may begin the full study early so he or she can estimate p more confidently.

Accepted Answer

A) True 
 B)False

Question 19

Sample size determines the accuracy,not the representativeness,of the sample.

Accepted Answer

A) True 
 B)False

Question 20

________ is an adjustment factor that is approximately equal to the square root of that proportion of the population not included in the sample.

Accepted Answer

A) A standard adjustment factor 
B) Standard error 
C) An infinite multiplier 
D) A finite multiplier 
A) A standard adjustment factor 
B) Standard error 
C) An infinite multiplier 
D) A finite multiplier

By applying the finite multiplier,it is possible to reduce the:

Under normal circumstances,as the level of accuracy is increased,the sample size and the cost of a marketing research survey will be affected in what way?

Sample accuracy refers to how close a random sample's statistic is to the population's value it represents.

Arbitrary sample sizes are simple and easy to apply,but:

If most respondents indicate the same answer on the response scale,the distribution has much variability because respondents are highly similar.

Describe how a marketer decides on the level of confidence in a study.What is the typical approach in marketing research?

Marketing researchers and their clients cannot decide on sample size without taking cost into consideration,however,the key is:

The only perfectly accurate sample is a census.

Focusing on budget factors especially in sample size specification:

The ________ demonstrates how you can take any finding in the survey,replicate the survey with a random sample of the same size,and be"very likely"to find the same finding within the ±% range of the original sample's finding.

A 90/10 split in response signifies maximum variability(dissimilarity)in the population,whereas a 50/50 split signifies little variability.

The ________ is reflected in the spread of the distribution.

A confidence interval is based on the normal,or bell-shaped,curve commonly found in statistics.

The arbitrary and conventional sample size determination methods have a basic difference.Of the following,which item best describes that basic difference?

Any p/q combination other than 50%/50% will result in a higher calculated sample size because p times q is in the numerator of the formula.

The amount of dissimilarity in respondents' answers to a particular question is:

The final agreed-to sample size is a trade-off between acceptable error and research cost.

If the project director has conflicting information or is worried about the timeliness or some other aspect of the information about the population's variability,he or she may begin the full study early so he or she can estimate p more confidently.

Sample size determines the accuracy,not the representativeness,of the sample.

________ is an adjustment factor that is approximately equal to the square root of that proportion of the population not included in the sample.

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process & Defining the Problem and Research Objectives

Research Design

Secondary Data & Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Selecting the Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters

Exam 10: Determining the Size of a Sample

By applying the finite multiplier,it is possible to reduce the:

Under normal circumstances,as the level of accuracy is increased,the sample size and the cost of a marketing research survey will be affected in what way?

Sample accuracy refers to how close a random sample's statistic is to the population's value it represents.

Arbitrary sample sizes are simple and easy to apply,but:

If most respondents indicate the same answer on the response scale,the distribution has much variability because respondents are highly similar.

Describe how a marketer decides on the level of confidence in a study.What is the typical approach in marketing research?

Marketing researchers and their clients cannot decide on sample size without taking cost into consideration,however,the key is:

The only perfectly accurate sample is a census.

Focusing on budget factors especially in sample size specification:

The ________ demonstrates how you can take any finding in the survey,replicate the survey with a random sample of the same size,and be"very likely"to find the same finding within the ±% range of the original sample's finding.

A 90/10 split in response signifies maximum variability(dissimilarity)in the population,whereas a 50/50 split signifies little variability.

The ________ is reflected in the spread of the distribution.

A confidence interval is based on the normal,or bell-shaped,curve commonly found in statistics.

The arbitrary and conventional sample size determination methods have a basic difference.Of the following,which item best describes that basic difference?

Any p/q combination other than 50%/50% will result in a higher calculated sample size because p times q is in the numerator of the formula.

The amount of dissimilarity in respondents' answers to a particular question is:

The final agreed-to sample size is a trade-off between acceptable error and research cost.

If the project director has conflicting information or is worried about the timeliness or some other aspect of the information about the population's variability,he or she may begin the full study early so he or she can estimate p more confidently.

Sample size determines the accuracy,not the representativeness,of the sample.

________ is an adjustment factor that is approximately equal to the square root of that proportion of the population not included in the sample.

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process & Defining the Problem and Research Objectives

Research Design

Secondary Data & Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Selecting the Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters