Exam 3: The Marketing Research Process & Defining the Problem and Research Objectives

A retailer wants to understand the consequences of an increase in sales by baby boomers and a decrease in sales by millennials during the past 12 months.This is an example of:

(Multiple Choice)

4.9/5

(37)

Question 21

The value in characterizing the steps in the marketing research process is two fold.The first is that the steps give researchers and others an overview of the process.

(True/False)

4.7/5

(34)

Question 22

Managers who are more involved with the research process tend not to launch new products which fail in the marketplace.

(True/False)

4.7/5

(38)

Question 23

Research objectives should specify from whom the information should be gathered and exactly what information is needed.

(True/False)

4.8/5

(38)

Question 24

The success of a marketing research project depends on properly pinpointing a problem to formulate the situation analysis.

(True/False)

4.8/5

(35)

Question 25

As part of the research process,researchers develop a goal-oriented statement or question that specifies what information is needed to solve a problem.This is called:

(Multiple Choice)

4.9/5

(35)

Question 26

Ethical issues are of little concern to clients and researchers within the marketing research proposal process.

(True/False)

4.8/5

(30)

Question 27

Once the problem definition and research objectives development process have been formulated,it may be useful to determine action standards.

(True/False)

4.9/5

(38)

Question 28

A situation analysis should be conducted in which of the following circumstances?

(Multiple Choice)

4.7/5

(43)

Question 29

Managers often are aware of the need to work closely with the researcher,and this eases difficulties in identifying the real problem.

(True/False)

5.0/5

(33)

Question 30

Price changes,product modification or improvement,promotion of any kind,and adjustments in channels of distribution are examples of decision alternatives,which are all marketing actions the manager thinks may resolve the problem.

(True/False)

4.8/5

(37)

Question 31

Researchers realize that when they are formulating their research objectives,the information requested of respondents must be worded using the respondent's frame of reference.

(True/False)

4.9/5

(32)

Question 32

It is rare that client-side marketing researchers who are planning to conduct research on behalf of their own companies are required to submit proposals prior to conducting research.

(True/False)

4.9/5

(34)

Question 33

What is the name of the type of document that is routinely used in all business sectors when a firm desires supplier firms to present proposals or bids?

(Multiple Choice)

4.8/5

(41)

Question 34

The marketing research process contains multiple steps.The first step of the process is:

(Multiple Choice)

5.0/5

(32)

Question 35

A manager considers which actions may resolve the problem.Actions such as price changes,product modification or improvement,promotion of any kind,and adjustments in channels of distribution are examples of:

(Multiple Choice)

4.8/5

(31)

Question 36

Researchers understand that as they make decisions on how to proceed in the future,that it is poor research practice to go back and revisit a previous step.

(True/False)

4.9/5

(36)

Question 37

The first and one of the most critical elements of a proposal is:

(Multiple Choice)

4.9/5

(39)

Question 38

The research objective should not define how the construct being evaluated is measured.

(True/False)

5.0/5

(45)

Question 39

What is the document that the marketing researcher pledges to deliver as a result of the marketing research process?

(Multiple Choice)

4.8/5

(30)

Question 40

Showing 21 - 40 of 100

A retailer wants to understand the consequences of an increase in sales by baby boomers and a decrease in sales by millennials during the past 12 months.This is an example of:

The value in characterizing the steps in the marketing research process is two fold.The first is that the steps give researchers and others an overview of the process.

Managers who are more involved with the research process tend not to launch new products which fail in the marketplace.

Research objectives should specify from whom the information should be gathered and exactly what information is needed.

The success of a marketing research project depends on properly pinpointing a problem to formulate the situation analysis.

As part of the research process,researchers develop a goal-oriented statement or question that specifies what information is needed to solve a problem.This is called:

Ethical issues are of little concern to clients and researchers within the marketing research proposal process.

Once the problem definition and research objectives development process have been formulated,it may be useful to determine action standards.

A situation analysis should be conducted in which of the following circumstances?

Managers often are aware of the need to work closely with the researcher,and this eases difficulties in identifying the real problem.

Price changes,product modification or improvement,promotion of any kind,and adjustments in channels of distribution are examples of decision alternatives,which are all marketing actions the manager thinks may resolve the problem.

Researchers realize that when they are formulating their research objectives,the information requested of respondents must be worded using the respondent's frame of reference.

It is rare that client-side marketing researchers who are planning to conduct research on behalf of their own companies are required to submit proposals prior to conducting research.

What is the name of the type of document that is routinely used in all business sectors when a firm desires supplier firms to present proposals or bids?

The marketing research process contains multiple steps.The first step of the process is:

A manager considers which actions may resolve the problem.Actions such as price changes,product modification or improvement,promotion of any kind,and adjustments in channels of distribution are examples of:

Researchers understand that as they make decisions on how to proceed in the future,that it is poor research practice to go back and revisit a previous step.

The first and one of the most critical elements of a proposal is:

The research objective should not define how the construct being evaluated is measured.

What is the document that the marketing researcher pledges to deliver as a result of the marketing research process?

Introduction to Marketing Research

The Marketing Research Industry

Research Design

Secondary Data & Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters