Exam 13: Household and Social Class Influences

A single person living alone or a group of individuals who live together in a common dwelling, regardless of whether they are related can be referred to as a _____.

A _____ occurs when trends in clothing and music start in the lower and middle classes and then spread upward.

The _____ are those who have incomes below the median and have trouble meeting class expectations.

Compare the consumption habits of all social classes.

Ed could not afford a new SUV after losing his job, but he nevertheless purchased one. After the purchase, he felt better about himself. This is an example of how, during times of downward mobility, acquisition and consumption can help:

The Red Boulevard neighborhood used to be restricted to families of old wealth and aristocracy. Of late, families of low economic backgrounds are moving in and mingling with the current residents. Even the local country club has relaxed its membership rules to admit members from a wider range of backgrounds. The given scenario is an example of:

A fraudulent symbol is:

Social class motives and values can determine which offerings consumers desire.

Earned status is:

Sometimes, children may have difficulty reaching their parents' status level, a situation known as _____.

Higher education is particularly important for gaining entry into higher-status occupations.

Social class is a better predictor of consumption when:

_____ is the grouping of members of society according to status, high to low.

Discuss the characteristics of the upper class.

Members of a particular social class tend to:

Someone who owns an expensive watch or car will likely be viewed as upper class.

Compared with the members of other classes, upper class "old money" consumers are the least likely to save and invest money.

The disappearance of class distinctions is called _____.

Discuss the importance of the trickle-down effect to marketers.

In the context of household decision roles, the roles that relate to tasks affecting the buying decision are called _____.