Question 1

Explain the three dimensions along which cultural differences can be viewed.

Accepted Answer

Cultural differences can be viewed along three dimensions:

1. Values and Beliefs: This dimension refers to the different beliefs, attitudes, and values that are held by different cultures. For example, some cultures may place a high value on individualism and personal achievement, while others may prioritize collectivism and community harmony.

2. Communication Styles: Different cultures have distinct communication styles, including verbal and nonverbal communication. This can include differences in body language, gestures, and the use of silence. For example, some cultures may value direct and explicit communication, while others may prefer indirect and implicit communication.

3. Social Structure: Cultural differences can also be viewed through the lens of social structure, which includes aspects such as family dynamics, gender roles, and social hierarchies. For example, some cultures may have a more hierarchical social structure with clear power dynamics, while others may have a more egalitarian approach.

Understanding and appreciating these dimensions of cultural differences is essential for effective cross-cultural communication and collaboration. It allows individuals to navigate and respect the diversity of perspectives and practices that exist across different cultures.

Question 2

Cluster analysis is based on the principle that:

Accepted Answer

A)  social class has a negligible impact on consumer behavior. 
B)  consumers in the same neighborhood tend to buy the same products and services. 
C)  ethnicity exerts a weak influence on the shopping behavior of consumers for products and services. 
D)  gender plays a major role in influencing the shopping behavior of consumers. 
E)  boomer parents and their adult children share many common characteristics. 
A)  social class has a negligible impact on consumer behavior. 
B)  consumers in the same neighborhood tend to buy the same products and services. 
C)  ethnicity exerts a weak influence on the shopping behavior of consumers for products and services. 
D)  gender plays a major role in influencing the shopping behavior of consumers. 
E)  boomer parents and their adult children share many common characteristics. B

Question 3

Bill went to college to fulfill his dream of becoming a great movie director. However, he moved back into his parents' home right after he finished college. In this scenario, Bill could be considered a:

Accepted Answer

A)  bootstrapper. 
B)  boomeranger. 
C)  netizen. 
D)  materialist. 
E)  boomer. 
A)  bootstrapper. 
B)  boomeranger. 
C)  netizen. 
D)  materialist. 
E)  boomer. B

Question 4

Teenagers in the _____ segment have low expectations of the future and material success and are alienated from society.

Accepted Answer

A)  upholders 
B)  quiet achievers 
C)  netizens 
D)  bootstrappers 
E)  resigned 
A)  upholders 
B)  quiet achievers 
C)  netizens 
D)  bootstrappers 
E)  resigned

Question 5

Teenagers in the _____ segment are dutiful and conforming, seeking a rewarding family life and maintaining traditional values.

Accepted Answer

A)  upholders 
B)  world savers 
C)  quiet achievers 
D)  bootstrappers 
E)  resigned 
A)  upholders 
B)  world savers 
C)  quiet achievers 
D)  bootstrappers 
E)  resigned

Question 6

Important cultural influences on consumption patterns are the consumer's level of acculturation and:

Accepted Answer

A)  intensity of ethnic identification. 
B)  social class. 
C)  amount of disposable income. 
D)  their trait of competitiveness. 
E)  household influences. 
A)  intensity of ethnic identification. 
B)  social class. 
C)  amount of disposable income. 
D)  their trait of competitiveness. 
E)  household influences.

Question 7

In the context of targeting ethnic groups, African American consumers are:

Accepted Answer

A)  less likely to believe that diversity in advertising is important. 
B)  more likely to have positive attitudes toward advertisements. 
C)  less likely to respond to messages targeted specifically toward them. 
D)  more likely to trust brands that are not advertised on the Internet or through mobile ads. 
E)  less likely to positively evaluate advertisements made within their ethnic group. 
A)  less likely to believe that diversity in advertising is important. 
B)  more likely to have positive attitudes toward advertisements. 
C)  less likely to respond to messages targeted specifically toward them. 
D)  more likely to trust brands that are not advertised on the Internet or through mobile ads. 
E)  less likely to positively evaluate advertisements made within their ethnic group.

Question 8

Cassidy, a 20-year-old girl, is a Mormon. Her faith does not allow her to consume liquor, tobacco, coffee, tea, or illegal drugs. The given scenario is an examples of:

Accepted Answer

A)  regional influences on consumption. 
B)  religious influences on consumption. 
C)  behavioral influences on consumption. 
D)  cultural influences on consumption. 
E)  ethnic influences on consumption. 
A)  regional influences on consumption. 
B)  religious influences on consumption. 
C)  behavioral influences on consumption. 
D)  cultural influences on consumption. 
E)  ethnic influences on consumption.

Question 9

_____ Hispanic Americans speak mostly Spanish.

Accepted Answer

A)  Southern 
B)  Acculturated 
C)  Bicultural 
D)  Traditional 
E)  European 
A)  Southern 
B)  Acculturated 
C)  Bicultural 
D)  Traditional 
E)  European

Question 10

Which of the following is true of consumers in the gray market?

Accepted Answer

A)  They tend to be cynical about obvious marketing techniques. 
B)  They like to research and customize purchases to their needs. 
C)  They have difficulty making complex decisions. 
D)  They are good at processing huge amounts of information. 
E)  They prioritize saving for retirement. 
A)  They tend to be cynical about obvious marketing techniques. 
B)  They like to research and customize purchases to their needs. 
C)  They have difficulty making complex decisions. 
D)  They are good at processing huge amounts of information. 
E)  They prioritize saving for retirement.

Question 11

Consumers who have a high intensity of ethnic identification are more likely to:

Accepted Answer

A)  make spouse-dominant decisions. 
B)  exhibit the consumption patterns of their cultural group. 
C)  be loyal to the brand that they see the most on television. 
D)  be acculturated into the mainstream culture. 
E)  use coupons and be influenced by them. 
A)  make spouse-dominant decisions. 
B)  exhibit the consumption patterns of their cultural group. 
C)  be loyal to the brand that they see the most on television. 
D)  be acculturated into the mainstream culture. 
E)  use coupons and be influenced by them.

Question 12

How do marketer's messages differ when they advertise to different genders?

Accepted Answer

Marketers often tailor their messages wh

Question 13

What are the differences in the acquisition and consumption behaviors of men and women?

Accepted Answer

The differences in the acquisition and c

Question 14

Nigel owns a pizza parlor in a Hispanic neighborhood. His restaurant's menu is available in both English and Spanish. This scenario is an example of accommodation theory.

Accepted Answer

A) True 
 B)False

Question 15

Explain the process of acculturation.

Accepted Answer

Acculturation is the process by which in

Question 16

Marketers prefer building brand awareness among adults to building it among teens because teens do not have much purchasing power.

Accepted Answer

A) True 
 B)False

Question 17

India has a diverse ethnic population with approximately 20 different languages being spoken in the country.

Accepted Answer

A) True 
 B)False

Question 18

_____ Hispanic Americans are those who can function in either English or Spanish.

Accepted Answer

A)  Southern 
B)  Acculturated 
C)  Bicultural 
D)  Traditional 
E)  European 
A)  Southern 
B)  Acculturated 
C)  Bicultural 
D)  Traditional 
E)  European

Question 19

Religious influences and traditions do not affect consumer behavior.

Accepted Answer

A) True 
 B)False

Question 20

What are the characteristics of Asian American consumers? How do marketers target them?

Accepted Answer

Asian American consumers are a diverse a

Explain the three dimensions along which cultural differences can be viewed.

Cluster analysis is based on the principle that:

Bill went to college to fulfill his dream of becoming a great movie director. However, he moved back into his parents' home right after he finished college. In this scenario, Bill could be considered a:

Teenagers in the _____ segment have low expectations of the future and material success and are alienated from society.

Teenagers in the _____ segment are dutiful and conforming, seeking a rewarding family life and maintaining traditional values.

Important cultural influences on consumption patterns are the consumer's level of acculturation and:

In the context of targeting ethnic groups, African American consumers are:

Cassidy, a 20-year-old girl, is a Mormon. Her faith does not allow her to consume liquor, tobacco, coffee, tea, or illegal drugs. The given scenario is an examples of:

_____ Hispanic Americans speak mostly Spanish.

Which of the following is true of consumers in the gray market?

Consumers who have a high intensity of ethnic identification are more likely to:

How do marketer's messages differ when they advertise to different genders?

What are the differences in the acquisition and consumption behaviors of men and women?

Nigel owns a pizza parlor in a Hispanic neighborhood. His restaurant's menu is available in both English and Spanish. This scenario is an example of accommodation theory.

Explain the process of acculturation.

Marketers prefer building brand awareness among adults to building it among teens because teens do not have much purchasing power.

India has a diverse ethnic population with approximately 20 different languages being spoken in the country.

_____ Hispanic Americans are those who can function in either English or Spanish.

Religious influences and traditions do not affect consumer behavior.

What are the characteristics of Asian American consumers? How do marketers target them?

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters

Exam 12: Consumer Diversity

Explain the three dimensions along which cultural differences can be viewed.

Cluster analysis is based on the principle that:

Bill went to college to fulfill his dream of becoming a great movie director. However, he moved back into his parents' home right after he finished college. In this scenario, Bill could be considered a:

Teenagers in the _____ segment have low expectations of the future and material success and are alienated from society.

Teenagers in the _____ segment are dutiful and conforming, seeking a rewarding family life and maintaining traditional values.

Important cultural influences on consumption patterns are the consumer's level of acculturation and:

In the context of targeting ethnic groups, African American consumers are:

Cassidy, a 20-year-old girl, is a Mormon. Her faith does not allow her to consume liquor, tobacco, coffee, tea, or illegal drugs. The given scenario is an examples of:

_____ Hispanic Americans speak mostly Spanish.

Which of the following is true of consumers in the gray market?

Consumers who have a high intensity of ethnic identification are more likely to:

How do marketer's messages differ when they advertise to different genders?

What are the differences in the acquisition and consumption behaviors of men and women?

Nigel owns a pizza parlor in a Hispanic neighborhood. His restaurant's menu is available in both English and Spanish. This scenario is an example of accommodation theory.

Explain the process of acculturation.

Marketers prefer building brand awareness among adults to building it among teens because teens do not have much purchasing power.

India has a diverse ethnic population with approximately 20 different languages being spoken in the country.

_____ Hispanic Americans are those who can function in either English or Spanish.

Religious influences and traditions do not affect consumer behavior.

What are the characteristics of Asian American consumers? How do marketers target them?

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters