Question 1

Which of the following is true of opinion leaders?

Accepted Answer

A)  They avoid learning details about products. 
B)  They avoid trying new products. 
C)  Their behavior is always the opposite of that of the group. 
D)  Their decisions are based on society's collective decisions. 
E)  They tend to learn a lot about products. 
A)  They avoid learning details about products. 
B)  They avoid trying new products. 
C)  Their behavior is always the opposite of that of the group. 
D)  Their decisions are based on society's collective decisions. 
E)  They tend to learn a lot about products. E

Question 2

_____ are groups we admire and wish to be like but are not currently a member of.

Accepted Answer

A)  Schematicreference groups 
B)  Reflective reference groups 
C)  Aspirational reference groups 
D)  Associative reference groups 
E)  Dissociative reference groups 
A)  Schematicreference groups 
B)  Reflective reference groups 
C)  Aspirational reference groups 
D)  Associative reference groups 
E)  Dissociative reference groups C

Question 3

Discuss the role of the media and the marketplace as socializing agents.

Accepted Answer

The media and the marketplace play significant roles as socializing agents in society. The media, including television, movies, social media, and news outlets, has a powerful influence on shaping societal norms, values, and behaviors. Through the portrayal of certain lifestyles, beauty standards, and societal expectations, the media can influence how individuals perceive themselves and others, as well as what they consider to be desirable or acceptable.

Additionally, the marketplace, which includes advertising, consumer products, and popular culture, also plays a crucial role in socializing individuals. The marketplace promotes certain products, lifestyles, and ideologies that can shape individuals' identities and aspirations. For example, advertising often promotes certain beauty standards, fashion trends, and consumer goods that can influence individuals' self-perception and desires.

Both the media and the marketplace can also perpetuate stereotypes and reinforce societal inequalities, as well as contribute to the spread of misinformation and unrealistic expectations. However, they can also be used as platforms for promoting diversity, inclusion, and positive social change.

Overall, the media and the marketplace are powerful socializing agents that have the ability to shape individuals' beliefs, attitudes, and behaviors, and it is important to critically analyze and understand their influence in order to promote a more inclusive and equitable society.

Question 4

Discuss the ways in which consumer socialization occurs.

Accepted Answer

Consumer socialization occurs in a varie

Question 5

Explain the unique characteristics of embedded markets.

Accepted Answer

Embedded markets have several unique cha

Question 6

Which of the following is true of weak ties?

Accepted Answer

A)  Weak ties are most likely to form among members of primary reference groups. 
B)  Marketers can turn weak ties into strong ones by using social influence. 
C)  Weak ties are common within networks in which consumers are in frequent contact. 
D)  Primary reference group members commonly have weak ties with each other. 
E)  Word of mouth spreads more effectively among people with weak ties. 
A)  Weak ties are most likely to form among members of primary reference groups. 
B)  Marketers can turn weak ties into strong ones by using social influence. 
C)  Weak ties are common within networks in which consumers are in frequent contact. 
D)  Primary reference group members commonly have weak ties with each other. 
E)  Word of mouth spreads more effectively among people with weak ties.

Question 7

Caroline saw a TV commercial in which a school student talked about the issues she faced while keeping track of all her homework and how easy the task had become since she had started using the Automated Homework Aid System. Being a school student herself, Caroline was immediately able to relate with the student in the commercial and decided to buy the Automated Homework Aid System. This scenario exemplifies how _____ can have a considerable impact on consumers.

Accepted Answer

A)  attributions 
B)  testimonials 
C)  sales pitches 
D)  vivid visuals 
E)  mystery ads 
A)  attributions 
B)  testimonials 
C)  sales pitches 
D)  vivid visuals 
E)  mystery ads

Question 8

Horizen is an Internet service provider. It has started a promotional offer where its existing customers are given discounts on their next bill if they refer the Internet service to 20 other people whom they contact through social media and Internet forums. This is an example of:

Accepted Answer

A)  creating multiple opinion leaders for a brand. 
B)  customizing the appeal for each individual. 
C)  identifying dissociative reference groups of individuals. 
D)  targeting networks of individuals. 
E)  influencing an individual's behavior by using information. 
A)  creating multiple opinion leaders for a brand. 
B)  customizing the appeal for each individual. 
C)  identifying dissociative reference groups of individuals. 
D)  targeting networks of individuals. 
E)  influencing an individual's behavior by using information.

Question 9

_____ is the extent to which the group has the capacity to deliver rewards and sanctions.

Accepted Answer

A)  Coercive power 
B)  Credibility 
C)  Personal selling 
D)  Expertise 
E)  Negative advertising 
A)  Coercive power 
B)  Credibility 
C)  Personal selling 
D)  Expertise 
E)  Negative advertising

Question 10

Discuss the impact of sources of influence on consumer behavior.

Accepted Answer

The impact of sources of influence on co

Question 11

Ying is a competitive gamer. She is a member of several online computer gaming communities, and she streams and shares all the games she plays with the members of the communities. For her, these online communities serve as a(n) _____.

Accepted Answer

A)  dissociativereference group 
B)  aspirational reference group 
C)  formal reference group 
D)  primary reference group 
E)  secondary reference group 
A)  dissociativereference group 
B)  aspirational reference group 
C)  formal reference group 
D)  primary reference group 
E)  secondary reference group

Question 12

Discuss the importance of market mavens to marketers.

Accepted Answer

Market mavens are individuals who have a

Question 13

Discuss the steps suggested by crisis management experts to restore lost company reputation.

Accepted Answer

Crisis management experts suggest severa

Question 14

Manson has subscribed to all the shopping magazines that he knows of and hence is aware of the sale offers in his town. His friends come to him for advice on a wide range of products and to determine where to shop. In this scenario, Manson is a(n):

Accepted Answer

A)  opinion leader. 
B)  reference leader. 
C)  technology coordinator. 
D)  market maven. 
E)  brand ambassador. 
A)  opinion leader. 
B)  reference leader. 
C)  technology coordinator. 
D)  market maven. 
E)  brand ambassador.

Question 15

Research has shown that children use brand names as cues for consumer decisions by the time they are two years old.

Accepted Answer

A) True 
 B)False

Question 16

Discuss the role of opinion leaders in the marketplace.

Accepted Answer

Discuss the role of

Question 17

Which of the following is true of groups that are formally structured?

Accepted Answer

A)  They have rules outlining the criteria for group membership. 
B)  They have members who are all related to each other. 
C)  They have relaxed rules for members. 
D)  They avoid contact with their members and keep them at a distance. 
E)  They are composed of the people who happen to be in the same place at the same time. 
A)  They have rules outlining the criteria for group membership. 
B)  They have members who are all related to each other. 
C)  They have relaxed rules for members. 
D)  They avoid contact with their members and keep them at a distance. 
E)  They are composed of the people who happen to be in the same place at the same time.

Question 18

Define a reference group, and describe the role it plays in influencing people.

Accepted Answer

A reference group is a social group that

Question 19

Discuss the credibility of various sources of influence.

Accepted Answer

The credibility of various sources of in

Question 20

Marc, a student, wants to become a member of his university's football team. However, to be accepted in the team, he needs to adhere to strict team rules, such as attending all team practices and earning a passing grade in all subjects. To Marc, the university football team is a(n) _____.

Accepted Answer

A)  aspirational reference group 
B)  brand community 
C)  dissociative reference group 
D)  consumer forum 
E)  associative reference group 
A)  aspirational reference group 
B)  brand community 
C)  dissociative reference group 
D)  consumer forum 
E)  associative reference group

Which of the following is true of opinion leaders?

_____ are groups we admire and wish to be like but are not currently a member of.

Discuss the role of the media and the marketplace as socializing agents.

Discuss the ways in which consumer socialization occurs.

Explain the unique characteristics of embedded markets.

Which of the following is true of weak ties?

Horizen is an Internet service provider. It has started a promotional offer where its existing customers are given discounts on their next bill if they refer the Internet service to 20 other people whom they contact through social media and Internet forums. This is an example of:

_____ is the extent to which the group has the capacity to deliver rewards and sanctions.

Discuss the impact of sources of influence on consumer behavior.

Ying is a competitive gamer. She is a member of several online computer gaming communities, and she streams and shares all the games she plays with the members of the communities. For her, these online communities serve as a(n) _____.

Discuss the importance of market mavens to marketers.

Discuss the steps suggested by crisis management experts to restore lost company reputation.

Manson has subscribed to all the shopping magazines that he knows of and hence is aware of the sale offers in his town. His friends come to him for advice on a wide range of products and to determine where to shop. In this scenario, Manson is a(n):

Research has shown that children use brand names as cues for consumer decisions by the time they are two years old.

Discuss the role of opinion leaders in the marketplace.

Which of the following is true of groups that are formally structured?

Define a reference group, and describe the role it plays in influencing people.

Discuss the credibility of various sources of influence.

Marc, a student, wants to become a member of his university's football team. However, to be accepted in the team, he needs to adhere to strict team rules, such as attending all team practices and earning a passing grade in all subjects. To Marc, the university football team is a(n) _____.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters

Exam 11: Social Influences on Consumer Behavior

Which of the following is true of opinion leaders?

_____ are groups we admire and wish to be like but are not currently a member of.

Discuss the role of the media and the marketplace as socializing agents.

Discuss the ways in which consumer socialization occurs.

Explain the unique characteristics of embedded markets.

Which of the following is true of weak ties?

Horizen is an Internet service provider. It has started a promotional offer where its existing customers are given discounts on their next bill if they refer the Internet service to 20 other people whom they contact through social media and Internet forums. This is an example of:

_____ is the extent to which the group has the capacity to deliver rewards and sanctions.

Discuss the impact of sources of influence on consumer behavior.

Ying is a competitive gamer. She is a member of several online computer gaming communities, and she streams and shares all the games she plays with the members of the communities. For her, these online communities serve as a(n) _____.

Discuss the importance of market mavens to marketers.

Discuss the steps suggested by crisis management experts to restore lost company reputation.

Manson has subscribed to all the shopping magazines that he knows of and hence is aware of the sale offers in his town. His friends come to him for advice on a wide range of products and to determine where to shop. In this scenario, Manson is a(n):

Research has shown that children use brand names as cues for consumer decisions by the time they are two years old.

Discuss the role of opinion leaders in the marketplace.

Which of the following is true of groups that are formally structured?

Define a reference group, and describe the role it plays in influencing people.

Discuss the credibility of various sources of influence.

Marc, a student, wants to become a member of his university's football team. However, to be accepted in the team, he needs to adhere to strict team rules, such as attending all team practices and earning a passing grade in all subjects. To Marc, the university football team is a(n) _____.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters