Exam 2: Motivation, Ability, and Opportunity

Jenny skips breakfast to attend an important meeting and is extremely hungry well ahead of lunch time. One of her goals at lunch is to eat a big and delicious meal. This is an example of a(n) _____.

Kimberly is excited about a high-end vacuum cleaner she purchased. She can't wait to show her husband how well the vacuum cleaner works on their old carpet. Kimberly feels proud of her purchase because it displays her ability to take care of her family. This is an example of _____.

Ron regularly consumes pain killers even if he feels the slightest of body aches. Although Ron has been warned several times by his well-wishers that heavy consumption of pain-reducing medicines could harm his kidneys, he still continues to believe that he can compensate the medication's harmful effects by drinking a lot of water. In this scenario, Ron's behavior is an example of _____.

Which of the following statements is true of needs?

Briefly explain motivated reasoning with an example.

Nathan wants to purchase a new laptop. To make the best choice, he reads computer magazines and articles online daily to acquire knowledge about various laptop specifications available. This is an example of _____.

When consumers encounter a lot of information about a product, those who are promotion-focused will have lower brand evaluations.

Independent of educational level and income, people high in financial literacy have higher debt rates and lower savings.

Novices are able to process information better than experts when the information is stated in terms of _____.

Perceived risk can be associated with any product or service, but it tends to be higher when:

Marketers can increase the likelihood of information processing by presenting messages at a time of day when consumers are most likely to be distracted.

Situational involvement is a long-term interest in an offering, activity, or decision.

Distinguish between promotion-focused and prevention-focused goals.

Psychological risk reflects consumers' concern about the extent to which a product or service:

_____ are needs that relate to the meaning of our consumption behaviors to ourselves and to others.

Discuss how the original Maslow's hierarchy tends to be restrictive and incomplete.

In the context of the different types of involvement, _____ exists when we show interest in an offering or activity over a long period of time.

Jonathan loves using Giranne Car Wax on his vehicles. When someone notices his car, he always engages in a conversation about his favorite car wax. In this scenario, Jonathan displays _____ with Giranne Car Wax.

Consumers tend to use decision-making shortcuts when they:

Linda has recently bought a new sports car. While driving to a party, she feels the urge to drive well above the speed limit so that she could win the admiration of her friends, but she also has safety concerns. This is a classic example of an _____.