Chat with AIExam 9: Judgment and Decision Making Based on Low Effort
Healthy Bite ice cream formed a partnership with the Fingerlicking candy bars to come up with a new flavor of ice cream. This is an example of _____.
(40) 
VerifiedB
How can habitual purchasing help or hurt marketers?
(38) 
Answered by Examlex AI CopilotHabitual purchasing can both help and hurt marketers, depending on the context.
On one hand, habitual purchasing can be beneficial for marketers because it creates a loyal customer base. When consumers develop a habit of purchasing a particular product or brand, they are more likely to continue buying it without considering alternatives. This can lead to repeat business and consistent revenue for the company. Marketers can capitalize on this by implementing loyalty programs, personalized marketing strategies, and targeted promotions to further solidify the habit and retain these customers.
On the other hand, habitual purchasing can also pose challenges for marketers. When consumers become too accustomed to a particular product or brand, they may become resistant to change or trying new products. This can make it difficult for marketers to introduce new offerings or expand their market share. Additionally, if a consumer's habit is disrupted by a negative experience or a better alternative, they may be quick to switch their loyalty, leading to potential loss of revenue for the company.
In conclusion, habitual purchasing can be a double-edged sword for marketers. While it can create a loyal customer base and consistent revenue, it can also hinder innovation and make it challenging to attract new customers. Marketers must carefully balance the benefits and drawbacks of habitual purchasing in their strategies to effectively leverage its potential.
What are the ways in which marketers can appeal to habitual purchasers of other brands?
(24) Answered by Examlex AI CopilotMarketers can employ several strategies to appeal to habitual purchasers of other brands and potentially convert them into customers of their own brand. Here are some ways to achieve this:
1. **Understand the Consumer's Habits**: Research and understand why consumers are loyal to a particular brand. Is it because of the product quality, price, convenience, or brand image? Knowing this can help tailor strategies to address those specific needs or preferences.
2. **Highlight Differentiators**: Clearly communicate how your product or service is different and better than the competition. This could be through unique features, superior quality, better pricing, or more attractive packaging.
3. **Offer Incentives**: Provide special offers, discounts, or loyalty programs to entice habitual purchasers to try your brand. The idea is to lower the risk or cost associated with trying something new.
4. **Leverage Social Proof**: Use testimonials, reviews, and endorsements to show potential customers that others have made the switch and are satisfied with the decision. Social proof can be a powerful motivator.
5. **Create Engaging Campaigns**: Develop marketing campaigns that resonate with the target audience's values and interests. Emotional appeals or storytelling can be particularly effective in creating a connection with the brand.
6. **Product Sampling**: Give consumers the opportunity to experience your product firsthand without commitment. Free samples or trial periods reduce the risk for habitual purchasers and can disrupt their routine.
7. **Personalization**: Use data to create personalized marketing messages that speak directly to the consumer's needs and preferences, making your brand feel more relevant to them.
8. **Improve Accessibility**: Make your product more accessible than the competition, whether that's through wider distribution, easier online purchasing options, or better customer service.
9. **Build a Strong Brand Community**: Encourage the formation of a community around your brand. Engage with consumers on social media, create brand-centric events, and foster a sense of belonging that can rival the loyalty they feel towards the other brand.
10. **Educate Consumers**: Sometimes consumers stick with a brand out of habit without knowing the benefits of alternatives. Educate them about your product's advantages and the potential drawbacks of their current choice.
11. **Innovate**: Continuously improve and innovate your products to stay ahead of the competition. Consumers are more likely to switch if they perceive your brand as cutting-edge and offering something new and exciting.
12. **Consistent Brand Experience**: Ensure that every interaction with your brand is positive. Consistency in quality, service, and messaging can slowly build trust with habitual purchasers.
13. **Address Barriers to Change**: Identify and address any barriers that might prevent consumers from switching to your brand. This could be anything from price concerns to misconceptions about your product.
14. **Engage in Corporate Social Responsibility (CSR)**: Some consumers are motivated by ethical considerations. Engage in CSR activities and communicate your brand's commitment to social and environmental issues.
By implementing these strategies, marketers can create compelling reasons for habitual purchasers to consider their brand and potentially shift their loyalty. It's important to be patient and persistent, as changing established consumer habits can take time.
Lois purchased an automobile that required constant repair and often broke down. Because of her bad experience with the brand, she chose never to buy or recommend the brand to others. This is an example of how _____ is likely to influence consumer judgements.
(37) Jane and her friends went out for ice cream one day. All her friends bought CreamFreeze ice cream, but Jane bought FreezyDelight ice cream. When her friends asked her why she prefers FreezyDelight ice cream over CreamFreeze ice cream, she said, "I like the brand, so I bought it." In this scenario, Jane's response is an example of _____.
(32) When motivation, ability, and opportunity (MAO) is low, individuals are motivated to:
(30) What role do consumer price perceptions play in the use of price-related tactics?
(32) Marketers can attempt to overcome the availability bias by providing consumers with _____ about the general population.
(29) A company decided to move all its products to the end of every aisle in a supermarket. Over a period of time, the company observed that the sale of its products increased exponentially. This is an example of marketers attempting to:
(21) Identify some choice tactics and the situations within which they could be used.
(39) SparklySafe gum's advertisements focus on the statistical information that four out of five dentists recommend SparklySafe. The advertisements humorously show the fifth dentist falling asleep or being bitten by a squirrel to explain why all the dentists are not endorsing SparklySafe. This is an example of:
(36) Customers recall from memory when making a choice; this process is called:
(32) Consumers engage in thinking, which leads to feelings, which result in behaving, a progression known as the _____.
(40) Getting consumers to acquire or use an offering repeatedly is important because repeat purchases:
(39) SummerCool, a popular soft drinks manufacturer in Sparanthia, installed vending machines throughout the country and doubled its sales. The company took advantage of the fact that most consumers were used to buying its soft drinks from convenience stores and supermarkets and were already familiar with the brand. In this scenario, Summer cool used _____ to capture consumers.
(38) A consumer may have a bad experience with a product or service and decide not to purchase it again. In operant conditioning terms, this is known as:
(37) 
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