Question 1

In the context of symbolic consumer behavior, which of the following statements is true of cultural principles?​

Accepted Answer

A)  ​Marketers make products in ways that are inconsistent with cultural principles. 
B)  ​Cultural principles are explicitly stated in cultural categories. 
C)  ​Consumers use products in ways that are inconsistent with cultural principles. 
D)  ​Cultural principles give meaning to products. 
E)  Cultural principles stay constant with time. 
A)  ​Marketers make products in ways that are inconsistent with cultural principles. 
B)  ​Cultural principles are explicitly stated in cultural categories. 
C)  ​Consumers use products in ways that are inconsistent with cultural principles. 
D)  ​Cultural principles give meaning to products. 
E)  Cultural principles stay constant with time. D

Question 2

In the context of special possessions for men, which of the following statements is true?

Accepted Answer

A)  Men do not consider products symbolizing their attachment to other people to be special. 
B)  Men consider products to be special when they have instrumental and functional features. 
C)  Men's special possessions include heirlooms and pictures passed on through generations. 
D)  Men's special possessions include tapestries, jewelry, and other household items gifted by forefathers. 
E)  For men, products are most special when they demonstrate the environment's mastery over people. 
A)  Men do not consider products symbolizing their attachment to other people to be special. 
B)  Men consider products to be special when they have instrumental and functional features. 
C)  Men's special possessions include heirlooms and pictures passed on through generations. 
D)  Men's special possessions include tapestries, jewelry, and other household items gifted by forefathers. 
E)  For men, products are most special when they demonstrate the environment's mastery over people. B

Question 3

Which of the following relational effects of gift-giving has experiential themes of empathy and recognition?

Accepted Answer

A)  The weakening effect 
B)  The negligible effect 
C)  The strengthening effect 
D)  The affirmation effect 
E)  The severing effect 
A)  The weakening effect 
B)  The negligible effect 
C)  The strengthening effect 
D)  The affirmation effect 
E)  The severing effect D

Question 4

Robert is father to five-year-old Ella. His job involves extensive traveling, which keeps him away from home for weeks at a time. He feels sad about not being able to spend enough time with Ella and gifts Ella expensive toys on his return. Which of the following reasons or motives of gift-giving fits this scenario best?

Accepted Answer

A)  Altruistic motive 
B)  Compensatory motive 
C)  Antagonistic reason 
D)  Obligatory reason 
E)  Instrumental motive 
A)  Altruistic motive 
B)  Compensatory motive 
C)  Antagonistic reason 
D)  Obligatory reason 
E)  Instrumental motive

Question 5

Marty bought a pre-owned pickup truck. He repainted it blue with a stylized white design. He also replaced the upholstery and the floor mats. In the context of special possessions and brands, this is an example of a:

Accepted Answer

A)  possession ritual 
B)  connectedness function 
C)  divestment ritual 
D)  role reversal 
E)  marketing strategy 
A)  possession ritual 
B)  connectedness function 
C)  divestment ritual 
D)  role reversal 
E)  marketing strategy

Question 6

An organization in India promotes the cause of education for underprivileged children. The people who support this organization wear a unique purple badge to increase awareness about their social cause. In this scenario, the purple badge is an example of a _____.

Accepted Answer

A)  reference group emblem 
B)  grooming ritual 
C)  geographical emblem 
D)  gender emblem 
E)  divestment ritual 
A)  reference group emblem 
B)  grooming ritual 
C)  geographical emblem 
D)  gender emblem 
E)  divestment ritual

Question 7

When consumers who are involved in two cultures and are fluent in two languages are exposed to an ad in one of the languages they know, the aspects of their self-concepts that relate to that language's cultural background are activated. This phenomena is called _____.

Accepted Answer

A)  affective realism 
B)  cognitive inference 
C)  global recognition 
D)  phonetic intelligence 
E)  frame switching 
A)  affective realism 
B)  cognitive inference 
C)  global recognition 
D)  phonetic intelligence 
E)  frame switching

Question 8

Grooming rituals are designed to wipe away all traces of personal meaning in a product.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following statements is true of consumers who are highly attached to a brand?

Accepted Answer

A)  They are content with the oldest models of their favorite brand. 
B)  They work as their favorite brand's paid salesforce. 
C)  They are less likely to talk about their favorite brand. 
D)  They are least likely to forgive their favorite brand's minor mishaps. 
E)  They serve as brand ambassadors of their favorite brand. 
A)  They are content with the oldest models of their favorite brand. 
B)  They work as their favorite brand's paid salesforce. 
C)  They are less likely to talk about their favorite brand. 
D)  They are least likely to forgive their favorite brand's minor mishaps. 
E)  They serve as brand ambassadors of their favorite brand.

Question 10

Explain how technology ​has created major changes in the gift-giving process.

Accepted Answer

Technology has revolutionized the gift-g

Question 11

Aaron used to have a lot of stuffed animals when he was a child. When he was a teenager, he gave them away and bought himself a few albums of music he liked. In the context of special possessions, this is an example of special possessions changing with _____.

Accepted Answer

A)  mobility 
B)  social status 
C)  gender 
D)  age 
E)  shelf life 
A)  mobility 
B)  social status 
C)  gender 
D)  age 
E)  shelf life

Question 12

Edward is fond of his nephew Jamie. On Jamie's 21st birthday, he gifts Jamie a large sum of money for his college expenses. In the context of gift-giving, Edward's motive of giving the gift is _____.

Accepted Answer

A)  compensatory 
B)  antagonistic 
C)  altruistic 
D)  obligatory 
E)  instrumental 
A)  compensatory 
B)  antagonistic 
C)  altruistic 
D)  obligatory 
E)  instrumental

Question 13

Which of the following statements is true regarding the appropriateness of a gift?

Accepted Answer

A)  Token gifts are appropriate andappreciated in situations where no gifts are expected. 
B)  Spontaneous gift giving, even something small, can signify disdain and contempt.​ 
C)  Gifts are appropriate irrespective of the relationship of the giver with the recipient. 
D)  Personal gifts are appropriate in all situations. 
E)  Token gifts are appropriate and highly appreciated in all situations. 
A)  Token gifts are appropriate andappreciated in situations where no gifts are expected. 
B)  Spontaneous gift giving, even something small, can signify disdain and contempt.​ 
C)  Gifts are appropriate irrespective of the relationship of the giver with the recipient. 
D)  Personal gifts are appropriate in all situations. 
E)  Token gifts are appropriate and highly appreciated in all situations.

Question 14

Norah spent a whole day at the mall looking for the perfect Christmas gift for her mother. Finally she decided upon a beautiful silver bracelet. Which of the following stages of gift-giving does this example illustrate?

Accepted Answer

A)  The grooming stage 
B)  The presentation stage 
C)  The reformulation stage 
D)  The gestation stage 
E)  The acquisition stage 
A)  The grooming stage 
B)  The presentation stage 
C)  The reformulation stage 
D)  The gestation stage 
E)  The acquisition stage

Question 15

Philip is British but lives and works in Greece. While watching television, if an advertisement is in English, he adopts the cultural frame of that language. The advertisement activates the aspects of his self-concept that relate to his cultural background. This scenario illustrates _____.​

Accepted Answer

A)  frame switching 
B)  cognitive inference 
C)  affective realism 
D)  emotional intelligence 
E)  diverse marketing 
A)  frame switching 
B)  cognitive inference 
C)  affective realism 
D)  emotional intelligence 
E)  diverse marketing

Question 16

Rohawk, a laptop bag manufacturer, has created a new line of laptop bags with a feminine design. The target market for this new product is urban working women. In order to market it effectively to the targeted segment, the advertisements for Rohawk women's laptop bags show smart and successful young women professionals using these bags. This scenario is an example of _____.

Accepted Answer

A)  the role acquisition function 
B)  symbol development 
C)  opinion leadership 
D)  ethnocentric development 
E)  role transition 
A)  the role acquisition function 
B)  symbol development 
C)  opinion leadership 
D)  ethnocentric development 
E)  role transition

Question 17

When special possessions lose their symbolic meaning, consumers engage in _____, the wiping away of all traces of personal meaning.

Accepted Answer

A)  reflexive evaluations 
B)  symbol devaluations 
C)  divestment rituals 
D)  role reversals 
E)  grooming rituals 
A)  reflexive evaluations 
B)  symbol devaluations 
C)  divestment rituals 
D)  role reversals 
E)  grooming rituals

Question 18

At the acquisition stage, _____ enable the consumer to claim personal ownership of new goods.

Accepted Answer

A)  divestment rituals 
B)  geographic emblems 
C)  grooming rituals 
D)  gender emblems 
E)  possession rituals 
A)  divestment rituals 
B)  geographic emblems 
C)  grooming rituals 
D)  gender emblems 
E)  possession rituals

Question 19

Brad and Jake are coworkers and competitors for the post of manager. Jake bagged the top performer award for three quarters in a row, resulting in Brad feeling jealous and resentful. For Jake's birthday, Brad presented him with tickets to a movie starring Jake's least favorite actor. In this example, Brad's gift to Jake is an example of _____.

Accepted Answer

A)  altruistic gift-giving 
B)  obligatory gift-giving 
C)  compensatory gift-giving 
D)  instrumental gift-giving 
E)  antagonistic gift-giving 
A)  altruistic gift-giving 
B)  obligatory gift-giving 
C)  compensatory gift-giving 
D)  instrumental gift-giving 
E)  antagonistic gift-giving

Question 20

Arnold has named his pickup truck Betty and often speaks to it. He has owned this truck for about 14 years, and it often used to break down and require expensive repairs. On a recent trip, the axle broke and there were no spare parts to be found. Regardless of the loss of its function, Arnold still keeps the truck in his garage. In the context of special possession characteristics, this is an example of _____.

Accepted Answer

A)  ​profaning a special possession 
B)  ​an actual identity schema 
C)  reluctance to discard 
D)  an ideal identity schema 
E)  ​preserving a profane possession 
A)  ​profaning a special possession 
B)  ​an actual identity schema 
C)  reluctance to discard 
D)  an ideal identity schema 
E)  ​preserving a profane possession

In the context of symbolic consumer behavior, which of the following statements is true of cultural principles?

In the context of special possessions for men, which of the following statements is true?

Which of the following relational effects of gift-giving has experiential themes of empathy and recognition?

Marty bought a pre-owned pickup truck. He repainted it blue with a stylized white design. He also replaced the upholstery and the floor mats. In the context of special possessions and brands, this is an example of a:

An organization in India promotes the cause of education for underprivileged children. The people who support this organization wear a unique purple badge to increase awareness about their social cause. In this scenario, the purple badge is an example of a _____.

When consumers who are involved in two cultures and are fluent in two languages are exposed to an ad in one of the languages they know, the aspects of their self-concepts that relate to that language's cultural background are activated. This phenomena is called _____.

Grooming rituals are designed to wipe away all traces of personal meaning in a product.

Which of the following statements is true of consumers who are highly attached to a brand?

Explain how technology has created major changes in the gift-giving process.

Aaron used to have a lot of stuffed animals when he was a child. When he was a teenager, he gave them away and bought himself a few albums of music he liked. In the context of special possessions, this is an example of special possessions changing with _____.

Edward is fond of his nephew Jamie. On Jamie's 21st birthday, he gifts Jamie a large sum of money for his college expenses. In the context of gift-giving, Edward's motive of giving the gift is _____.

Which of the following statements is true regarding the appropriateness of a gift?

Norah spent a whole day at the mall looking for the perfect Christmas gift for her mother. Finally she decided upon a beautiful silver bracelet. Which of the following stages of gift-giving does this example illustrate?

Philip is British but lives and works in Greece. While watching television, if an advertisement is in English, he adopts the cultural frame of that language. The advertisement activates the aspects of his self-concept that relate to his cultural background. This scenario illustrates _____.

When special possessions lose their symbolic meaning, consumers engage in _____, the wiping away of all traces of personal meaning.

At the acquisition stage, _____ enable the consumer to claim personal ownership of new goods.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters

Exam 16: Symbolic Consumer Behavior

In the context of symbolic consumer behavior, which of the following statements is true of cultural principles?​

In the context of special possessions for men, which of the following statements is true?

Which of the following relational effects of gift-giving has experiential themes of empathy and recognition?

Marty bought a pre-owned pickup truck. He repainted it blue with a stylized white design. He also replaced the upholstery and the floor mats. In the context of special possessions and brands, this is an example of a:

An organization in India promotes the cause of education for underprivileged children. The people who support this organization wear a unique purple badge to increase awareness about their social cause. In this scenario, the purple badge is an example of a _____.

When consumers who are involved in two cultures and are fluent in two languages are exposed to an ad in one of the languages they know, the aspects of their self-concepts that relate to that language's cultural background are activated. This phenomena is called _____.

Grooming rituals are designed to wipe away all traces of personal meaning in a product.

Which of the following statements is true of consumers who are highly attached to a brand?

Explain how technology ​has created major changes in the gift-giving process.

Aaron used to have a lot of stuffed animals when he was a child. When he was a teenager, he gave them away and bought himself a few albums of music he liked. In the context of special possessions, this is an example of special possessions changing with _____.

Edward is fond of his nephew Jamie. On Jamie's 21st birthday, he gifts Jamie a large sum of money for his college expenses. In the context of gift-giving, Edward's motive of giving the gift is _____.

Which of the following statements is true regarding the appropriateness of a gift?

Norah spent a whole day at the mall looking for the perfect Christmas gift for her mother. Finally she decided upon a beautiful silver bracelet. Which of the following stages of gift-giving does this example illustrate?

Philip is British but lives and works in Greece. While watching television, if an advertisement is in English, he adopts the cultural frame of that language. The advertisement activates the aspects of his self-concept that relate to his cultural background. This scenario illustrates _____.​

When special possessions lose their symbolic meaning, consumers engage in _____, the wiping away of all traces of personal meaning.

At the acquisition stage, _____ enable the consumer to claim personal ownership of new goods.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters

In the context of symbolic consumer behavior, which of the following statements is true of cultural principles?

Explain how technology has created major changes in the gift-giving process.

Philip is British but lives and works in Greece. While watching television, if an advertisement is in English, he adopts the cultural frame of that language. The advertisement activates the aspects of his self-concept that relate to his cultural background. This scenario illustrates _____.