Exam 4: The Internal Assessment
Exam 1: The Nature of Strategic Management131 Questions
Exam 2: The Business Vision and Mission113 Questions
Exam 3: The External Assessment128 Questions
Exam 4: The Internal Assessment130 Questions
Exam 5: Strategies in Action132 Questions
Exam 6: Strategy Analysis and Choice113 Questions
Exam 7: Implementing Strategies: Management and Operations Issues122 Questions
Exam 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues114 Questions
Exam 9: Strategy Review, Evaluation, and Control117 Questions
Exam 10: Business Ethics, Social Responsibility, and Environmental Sustainability122 Questions
Exam 11: Global and International Issues120 Questions
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During the 2012 Super Bowl, a 30-second advertisement cost about $3 million.
(True/False)
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The subtle, elusive and largely unconscious forces that shape the workplace are captured by the organizational culture.
(True/False)
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A pattern of behavior developed by an organization as it learns to cope with its problems of external adaptation and internal integration, and that has worked well enough to be considered valid and to be taught to new members as the correct way to perceive, think, and feel is called
(Multiple Choice)
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Which of the following is NOT a key question that can reveal internal strengths and weaknesses of the marketing department?
(Multiple Choice)
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Explain the resource-based view and its relation to strategic management.
(Essay)
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Which of the three finance and accounting decisions concerns determining the best capital structure for the firm and includes examining various methods by which the firm can raise capital?
(Multiple Choice)
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A limitation of financial ratios is the fact that they are based on accounting data.
(True/False)
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________ management deals with inputs, transformations, and outputs that vary across industries and markets.
(Multiple Choice)
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If total fixed costs are $10,000, variable costs per unit are $5, and the price per unit is $15, what is the breakeven quantity?
(Multiple Choice)
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According to Roger Schroeder, there are five basic functions or decision areas in production. Describe these five functions.
(Essay)
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Constructing an Internal Factor Evaluation Matrix is a summary step when conducting an internal strategic-management audit.
(True/False)
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Increased efficiency, quality, productivity, and job satisfaction can come from cross-training workers.
(True/False)
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What category of ratios includes return on total assets and return on stockholders' equity?
(Multiple Choice)
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Chief marketing officers now spend more than 50 percent of their budget on technology to manage activities like online marketing and social media.
(True/False)
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Organizational resources include all of the following EXCEPT
(Multiple Choice)
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Life-directing attitudes that serve as behavioral guidelines are called
(Multiple Choice)
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Successful strategy formulation generally rests upon the ability of an organization to sell some product or service.
(True/False)
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The IFE Matrix should be ________ in multidivisional firms.
(Multiple Choice)
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