Question 1

Planning should be performed mostly by middle management and then presented to top management for analysis and approval.

Accepted Answer

A) True 
 B)False

Question 2

One aspect of ads in a recession is that they generally take more direct aim at competitors.

Accepted Answer

A) True 
 B)False

Question 3

All of the following are basic functions of marketing EXCEPT

Accepted Answer

A)  value chain analysis. 
B)  customer analysis. 
C)  product and service planning. 
D)  pricing. 
E)  distribution. 
A)  value chain analysis. 
B)  customer analysis. 
C)  product and service planning. 
D)  pricing. 
E)  distribution.

Question 4

An effective information management system ________ information in such a way that it answers important operating and strategic questions.

Accepted Answer

A)  collects 
B)  codes 
C)  stores 
D)  synthesizes 
E)  all of the above 
A)  collects 
B)  codes 
C)  stores 
D)  synthesizes 
E)  all of the above

Question 5

Opportunity analysis is one of the basic functions of

Accepted Answer

A)  marketing. 
B)  finance/accounting. 
C)  computer information systems. 
D)  production/operations. 
E)  research and development. 
A)  marketing. 
B)  finance/accounting. 
C)  computer information systems. 
D)  production/operations. 
E)  research and development.

Question 6

Financial ratio analysis really should not go beyond the actual calculation and interpretation of ratios.

Accepted Answer

A) True 
 B)False

Question 7

There are seven basic functions of marketing. List and define these functions.

Accepted Answer

The seven basic functions of marketing a

Question 8

Which function of management includes all of those activities undertaken to ensure actual operations conform to planned operations?

Accepted Answer

A)  Planning 
B)  Organizing 
C)  Motivating 
D)  Staffing 
E)  Controlling 
A)  Planning 
B)  Organizing 
C)  Motivating 
D)  Staffing 
E)  Controlling

Question 9

Four common approaches to determine R&D budget allocations are: 
1)finance as many project proposals as possible; 2)use a percentage-of-sales method; 3)budget for R&D about what competitors spend; or 4)decide how many successful new products are needed and work backwards to estimate the required R&D investment.

Accepted Answer

A) True 
 B)False

Question 10

Most producers today sell their goods directly to consumers.

Accepted Answer

A) True 
 B)False

Question 11

Value chain analysis can enable a firm to better identify its own strengths and weaknesses especially as compared to competitors' value chain analyses and their own data over time.

Accepted Answer

A) True 
 B)False

Question 12

Discuss what needs to be completed, besides the calculation and interpretation of ratios, to complete an effective financial ratio analysis.

Accepted Answer

The analysis should be conducted on thre

Question 13

There are seven basic functions of marketing: customer analysis, selling products and services, product and service planning, pricing, distribution, marketing research, and opportunity analysis.

Accepted Answer

A) True 
 B)False

Question 14

At Google the culture is very rigid, while in contrast the culture at Proctor & Gamble is very informal.

Accepted Answer

A) True 
 B)False

Question 15

Marketing research is the systematic gathering, recording and analyzing, of data about problems relating to the marketing of goods and services.

Accepted Answer

A) True 
 B)False

Question 16

________, perhaps the most important word in management, is a major component in motivation.

Accepted Answer

A)  Forecasting 
B)  Organizational structure 
C)  Recruiting 
D)  Management development 
E)  Communication 
A)  Forecasting 
B)  Organizational structure 
C)  Recruiting 
D)  Management development 
E)  Communication

Question 17

Organizing is the cornerstone of effective strategy formulation.

Accepted Answer

A) True 
 B)False

Question 18

A ritual is a standardized set of behaviors used to manage anxieties.

Accepted Answer

A) True 
 B)False

Question 19

Metaphors are

Accepted Answer

A)  several rites connected together. 
B)  shorthand of words used to capture a vision or to reinforce old or new values. 
C)  narratives based on true events. 
D)  fictional stories. 
E)  any objects, acts, events, qualities, or relations used to convey meaning. 
A)  several rites connected together. 
B)  shorthand of words used to capture a vision or to reinforce old or new values. 
C)  narratives based on true events. 
D)  fictional stories. 
E)  any objects, acts, events, qualities, or relations used to convey meaning.

Question 20

The Robinson-Patman Act affects a company's

Accepted Answer

A)  pricing. 
B)  product/service planning. 
C)  customer analysis. 
D)  marketing research. 
E)  distribution. 
A)  pricing. 
B)  product/service planning. 
C)  customer analysis. 
D)  marketing research. 
E)  distribution.

Planning should be performed mostly by middle management and then presented to top management for analysis and approval.

One aspect of ads in a recession is that they generally take more direct aim at competitors.

All of the following are basic functions of marketing EXCEPT

An effective information management system ________ information in such a way that it answers important operating and strategic questions.

Opportunity analysis is one of the basic functions of

Financial ratio analysis really should not go beyond the actual calculation and interpretation of ratios.

There are seven basic functions of marketing. List and define these functions.

Which function of management includes all of those activities undertaken to ensure actual operations conform to planned operations?

Most producers today sell their goods directly to consumers.

Value chain analysis can enable a firm to better identify its own strengths and weaknesses especially as compared to competitors' value chain analyses and their own data over time.

Discuss what needs to be completed, besides the calculation and interpretation of ratios, to complete an effective financial ratio analysis.

There are seven basic functions of marketing: customer analysis, selling products and services, product and service planning, pricing, distribution, marketing research, and opportunity analysis.

At Google the culture is very rigid, while in contrast the culture at Proctor & Gamble is very informal.

Marketing research is the systematic gathering, recording and analyzing, of data about problems relating to the marketing of goods and services.

________, perhaps the most important word in management, is a major component in motivation.

Organizing is the cornerstone of effective strategy formulation.

A ritual is a standardized set of behaviors used to manage anxieties.

Metaphors are

The Robinson-Patman Act affects a company's

The Nature of Strategic Management

The Business Vision and Mission

The External Assessment

Strategies in Action

Strategy Analysis and Choice

Implementing Strategies: Management and Operations Issues

Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

Strategy Review, Evaluation, and Control

Business Ethics, Social Responsibility, and Environmental Sustainability

Global and International Issues

Filters

Exam 4: The Internal Assessment

Planning should be performed mostly by middle management and then presented to top management for analysis and approval.

One aspect of ads in a recession is that they generally take more direct aim at competitors.

All of the following are basic functions of marketing EXCEPT

An effective information management system ________ information in such a way that it answers important operating and strategic questions.

Opportunity analysis is one of the basic functions of

Financial ratio analysis really should not go beyond the actual calculation and interpretation of ratios.

There are seven basic functions of marketing. List and define these functions.

Which function of management includes all of those activities undertaken to ensure actual operations conform to planned operations?

Most producers today sell their goods directly to consumers.

Value chain analysis can enable a firm to better identify its own strengths and weaknesses especially as compared to competitors' value chain analyses and their own data over time.

Discuss what needs to be completed, besides the calculation and interpretation of ratios, to complete an effective financial ratio analysis.

There are seven basic functions of marketing: customer analysis, selling products and services, product and service planning, pricing, distribution, marketing research, and opportunity analysis.

At Google the culture is very rigid, while in contrast the culture at Proctor & Gamble is very informal.

Marketing research is the systematic gathering, recording and analyzing, of data about problems relating to the marketing of goods and services.

________, perhaps the most important word in management, is a major component in motivation.

Organizing is the cornerstone of effective strategy formulation.

A ritual is a standardized set of behaviors used to manage anxieties.

Metaphors are

The Robinson-Patman Act affects a company's

The Nature of Strategic Management

The Business Vision and Mission

The External Assessment

Strategies in Action

Strategy Analysis and Choice

Implementing Strategies: Management and Operations Issues

Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

Strategy Review, Evaluation, and Control

Business Ethics, Social Responsibility, and Environmental Sustainability

Global and International Issues

Filters