Exam 2: Customer behaviour, culture and service encounters

Compare and contrast how Western and Asian consumers might make the decision to purchase a particular service and evaluate the resulting service encounter.

(Essay)

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Question 41

A customer going into their bank's branch to cash an offshore cheque is an example of a service, while using the bank's ATM to withdraw cash is a(n) service.

(Multiple Choice)

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Question 42

All consumers are the same so all will have the same expectations of service encounters.

(True/False)

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Question 43

As a way of reducing risk and uncertainty, consumers often rely on the reputation of the service organisation prior to making their purchase decision.

(True/False)

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Question 44

Consumer expectations include a zone of tolerance, which falls between which service levels?

(Multiple Choice)

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Question 45

A website offers viewers the option of customising the information provided to include local time and weather, local currency rates and local events.This is an example of:

(Multiple Choice)

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Question 46

For an overseas student selecting an Australian or New Zealand university, which of the following information sources are likely to be the least important to the student in making his/her decision?

(Multiple Choice)

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Question 47

All of the following are good strategies for an organisation to reduce risk on behalf of its customers except:

(Multiple Choice)

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Question 48

In terms of customer satisfaction, if a consumer has a better than expected experience this can be referred to as 'positive disconfirmation'.

(True/False)

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Question 49

In a typical model of a decision making process, which of the following is NOT part of the service encounter stage?

(Multiple Choice)

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Question 50

A psychological contract is an implicit agreement between parties concerning what each party gives and gets in the relationship.A psychological contract is an example of:

(Multiple Choice)

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Question 51

Which of the following factors may reduce risk and uncertainty when a consumer is looking to select a service?

(Multiple Choice)

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Question 52

How does role and script theory apply to services marketing?

(Multiple Choice)

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Question 53

The pre-purchase stage begins with __________.

(Multiple Choice)

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Question 54

__________ represents the dignity based on a correct relationship between a person and the groups to which that person belongs.

(Multiple Choice)

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Question 55

Tangible characteristics that customers can evaluate prior to purchase are termed ____________.

(Multiple Choice)

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Question 56

Consumers who are worried about what their peer groups (or other significant influences on their life) think when they purchase an item of clothing at a particular retail outlet are concerned about what type of risk?

(Multiple Choice)

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Question 57

'Perceived risk' refers to a consumer's judgement of the likelihood of negative outcomes and the importance of these outcomes to the consumer.

(True/False)

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Question 58

Which of the following factors has the potential to influence customer satisfaction with the service purchased?

(Multiple Choice)

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Question 59

Discuss the concept that Westerners are as vulnerable to a loss of self-esteem and ego as a member of an Asian culture is to the loss of face in service encounters.

(Essay)

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Question 60

Showing 41 - 60 of 75

Compare and contrast how Western and Asian consumers might make the decision to purchase a particular service and evaluate the resulting service encounter.

A customer going into their bank's branch to cash an offshore cheque is an example of a service, while using the bank's ATM to withdraw cash is a(n) service.

All consumers are the same so all will have the same expectations of service encounters.

As a way of reducing risk and uncertainty, consumers often rely on the reputation of the service organisation prior to making their purchase decision.

Consumer expectations include a zone of tolerance, which falls between which service levels?

A website offers viewers the option of customising the information provided to include local time and weather, local currency rates and local events.This is an example of:

For an overseas student selecting an Australian or New Zealand university, which of the following information sources are likely to be the least important to the student in making his/her decision?

All of the following are good strategies for an organisation to reduce risk on behalf of its customers except:

In terms of customer satisfaction, if a consumer has a better than expected experience this can be referred to as 'positive disconfirmation'.

In a typical model of a decision making process, which of the following is NOT part of the service encounter stage?

A psychological contract is an implicit agreement between parties concerning what each party gives and gets in the relationship.A psychological contract is an example of:

Which of the following factors may reduce risk and uncertainty when a consumer is looking to select a service?

How does role and script theory apply to services marketing?

The pre-purchase stage begins with __________.

__________ represents the dignity based on a correct relationship between a person and the groups to which that person belongs.

Tangible characteristics that customers can evaluate prior to purchase are termed ____________.

Consumers who are worried about what their peer groups (or other significant influences on their life) think when they purchase an item of clothing at a particular retail outlet are concerned about what type of risk?

'Perceived risk' refers to a consumer's judgement of the likelihood of negative outcomes and the importance of these outcomes to the consumer.

Which of the following factors has the potential to influence customer satisfaction with the service purchased?

Discuss the concept that Westerners are as vulnerable to a loss of self-esteem and ego as a member of an Asian culture is to the loss of face in service encounters.

Marketing in the service economy

Positioning services in competitive markets

Developing service products: core and supplementary service elements

Distributing services through physical and electronic channels

Understanding costs and developing pricing strategy

Balancing productive capacity and demand

Integrated services marketing communications

Managing people for service advantage

Crafting the service environment

Managing the customer service function

Customer satisfaction and service quality

Managing relationships and building loyalty

Handling customer complaints and managing service recovery

Filters

Exam 2: Customer behaviour, culture and service encounters

Compare and contrast how Western and Asian consumers might make the decision to purchase a particular service and evaluate the resulting service encounter.

A customer going into their bank's branch to cash an offshore cheque is an example of a __________ service, while using the bank's ATM to withdraw cash is a(n) __________ service.

All consumers are the same so all will have the same expectations of service encounters.

As a way of reducing risk and uncertainty, consumers often rely on the reputation of the service organisation prior to making their purchase decision.

Consumer expectations include a zone of tolerance, which falls between which service levels?

A website offers viewers the option of customising the information provided to include local time and weather, local currency rates and local events.This is an example of:

For an overseas student selecting an Australian or New Zealand university, which of the following information sources are likely to be the least important to the student in making his/her decision?

All of the following are good strategies for an organisation to reduce risk on behalf of its customers except:

In terms of customer satisfaction, if a consumer has a better than expected experience this can be referred to as 'positive disconfirmation'.

In a typical model of a decision making process, which of the following is NOT part of the service encounter stage?

A psychological contract is an implicit agreement between parties concerning what each party gives and gets in the relationship.A psychological contract is an example of:

Which of the following factors may reduce risk and uncertainty when a consumer is looking to select a service?

How does role and script theory apply to services marketing?

The pre-purchase stage begins with __________.

__________ represents the dignity based on a correct relationship between a person and the groups to which that person belongs.

Tangible characteristics that customers can evaluate prior to purchase are termed ____________.

Consumers who are worried about what their peer groups (or other significant influences on their life) think when they purchase an item of clothing at a particular retail outlet are concerned about what type of risk?

'Perceived risk' refers to a consumer's judgement of the likelihood of negative outcomes and the importance of these outcomes to the consumer.

Which of the following factors has the potential to influence customer satisfaction with the service purchased?

Discuss the concept that Westerners are as vulnerable to a loss of self-esteem and ego as a member of an Asian culture is to the loss of face in service encounters.

Marketing in the service economy

Positioning services in competitive markets

Developing service products: core and supplementary service elements

Distributing services through physical and electronic channels

Understanding costs and developing pricing strategy

Balancing productive capacity and demand

Integrated services marketing communications

Managing people for service advantage

Crafting the service environment

Managing the customer service function

Customer satisfaction and service quality

Managing relationships and building loyalty

Handling customer complaints and managing service recovery

Filters

A customer going into their bank's branch to cash an offshore cheque is an example of a service, while using the bank's ATM to withdraw cash is a(n) service.