Exam 6: Consumer Behavior

The consumer's level of involvement can lead to two types of buying decisions: ________ or ________.

Limited problem solving usually relies on

Provide two decision-making examples: one of an occasion when a consumer might use a compensatory decision rule, and one when the consumer might use a noncompensatory decision rule. For each, briefly identify the characteristics of the decision that would make a compensatory or noncompensatory rule the best choice. Be specific.

When Janelle decided to buy a new computer, she thought about all the brands she could recall seeing advertised, but when she visited her local Best Buy, she limited her search to only those brands she would consider buying. The brands available at Best Buy represent Janelle's ________ set.

For many American consumers, the purchase of a personal computer has shifted from an extended problem-solving decision to a limited problem-solving decision. How does this change the way retail stores should display and sell computers?

Many consumers have clothes they purchased in the past that they "would not be seen in" today. When they see those clothes hanging in the backs of their closets, these consumers probably feel

Gail must decide which college to attend. This will be the most important, riskiest, and most expensive decision she will ever make. She will be engaged in

Carmine usually buys Adidas shoes, so when his friend asked him what shoes he should buy, he said Adidas without thinking about it. Carmine's response is an example of an evoked set.

An online retailer needs to be able to measure how well its website converts purchase intentions into actual purchases. This is known as the

Mariah will not consider shopping at a nearby farmer's market based on negative comments made by her parents; in other words, she has developed a negative attitude toward this specific farmer's market.

When Corinne has business in Chicago, she often goes out for a fancy meal. When deciding where to go, the restaurants she usually chooses between are the local Thai restaurant and the elegant Italian restaurant. Do these two restaurants represent her universal, retrieval, or evoked set of choices?

Twice a year, in conjunction with daylight savings time, Kendra changes the batteries in her smoke detectors. Kendra is most likely concerned with ________ risk.

Most big box retailers regularly move products from one aisle to another. They also put personal care products in the pharmacy area, many aisles away from the grocery products. They do this because consumers who spend more time walking through the store are likely to buy things they hadn't planned to buy, or make

Roberta is in the process of buying a new flat screen TV. There are many possible flat screens to choose from, but she is focused on a few she would actually consider buying. These make up her ________ set.

When Brent is thirsty, he always buys a Coke. It appears that like many consumers, Brent engages in considerable alternative evaluation when buying habitual products like his Coke.

The three components of an attitude are

Harley-Davidson knows that many of its customers today are professional people who want the pride of owning a Harley. Harley-Davidson also appeals to its more traditional market: cyclists who want a smooth, powerful ride. To be successful, Harley-Davidson needs to appeal to which type(s)of needs?

Mati loves the fragrance she senses when she walks into her favorite store at the mall while her mom says it is overwhelming and refuses to go into the store with Mati. Which sense is being affected during their shopping experience?

Consumers involved in habitual decision making engage in little conscious decision making.

Why are attitudes important in consumer decision making?