Exam 6: Consumer Behavior

Logan believes he is responsible for his actions, and he will conduct extensive searches before making a purchase. His friend Riley has a different attitude about responsibility. Riley's favorite phrase, when confronted by the need to make a decision, is "Whatever." In marketing terms, Logan is said to have a(n)________ and Riley, a(n)________.

When her computer monitor wouldn't turn on, Sabrina knew she had a problem. Logically, Sabrina's next step in the consumer decision process would be to

The greater the discrepancy between a consumer's needy state and the desired state, the greater the

Jenni didn't go see the movie Us because her friends said she wouldn't be able to handle it. When she found out how good it was, she blamed her friends. Jenni's reaction demonstrates an internal locus of control.