Exam 5: Analyzing the Marketing Environment

Political candidates are notorious for appealing to the different beliefs and values of potential voters in different areas of the country. These politicians are appealing to differences in

A generational cohort is a group of people who

Green marketing was more common in the United States when agricultural products were the largest source of income.

In New England, foot-long sandwiches are called "grinders," while in many other parts of the country they are called "subs." This is an example of the impact of

One of the goals of value-based marketing is to

Applying age as a basis to identify customers is always unethical, as it involves stereotyping.

CVS is promoting greater health and wellness in their communication strategies by advocating that people should embrace "real" beauty. Various marketing channels help consumers discern the reality of the images they see. This is a response to a ________trend that surrounds health and wellness concerns.

The 1890 Sherman Antitrust Act prohibits monopolies and other activities that would restrain trade or competition and makes fair trade within a free market a national goal.

The tool that allows a firm to outline how customers, the company, competitors, and corporate partners affect marketing strategy is called the

Marketers in the United States are paying increasing attention to ethnic groups because

The poorest 25 percent of the U.S. population earned less than $24,002 per year in 2016. This meant they had

Food deserts have come into the forefront of society. What constitutes a food desert? How have some companies responded to this societal issue?

When a company attempts to appeal to the same target market across countries, for example, by using the same images and copy on a specific product advertisement but changing only the language in which the copy is displayed, that company is considering

When marketers look at advertising media they often begin with viewer or listener profiles such as age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using ________ to see if the media "fit" with their advertising agenda.

Corporate partners work with a focal company to make and supply products and services to consumers.

A marketer's main focus should be on developing universal products or services that can be identifiable by and relevant to all groups of people.

Identify three tactics that a mid-priced motel chain might employ to take advantage of the social trends discussed in the text, in hopes of increasing its business. For each tactic, identify the social trend it is based on.

Which group was born into a world where the Internet and other digital technologies already existed?

________ is distinguished from the other generational cohorts in that the group's oldest members are now collecting Social Security.

As gender roles have blurred, status, attitudes, and behaviors related to gender have shifted. This means that marketers should