Question 1

Using bicycles as an example, explain the differences between universal, retrieval, and evoked sets, and identify the one that is most important to marketers.

Accepted Answer

The universal set is all the bicycles av

Question 2

Within a choice architecture, a(n)________ is a response to a "no-action" condition by imposing a choice on a person who fails to make the decision.

Accepted Answer

A) default 
B) expression 
C) glimpse 
D) nudge 
E) impulse 
A) default 
B) expression 
C) glimpse 
D) nudge 
E) impulse

Question 3

Demonstrate your understanding of the terms internal locus of control and external locus of control by giving an example of each.

Accepted Answer

People who have an internal locus of con

Question 4

Another name for physiological risk is health risk.

Accepted Answer

A) True 
 B)False

Question 5

Natalie and her fiancé Mayuree are planning their wedding. Natalie's mother wants her to have a traditional church wedding with a Roman Catholic priest officiating, but Natalie would like to have an informal ceremony on the beach, since that type of wedding has become popular with her friends. Mayuree is from Thailand and would like to have a monk officiate. Natalie and Mayuree's wedding decisions are most influenced by

Accepted Answer

A) impulse, habitual, and limited problem-solving processes. 
B) functional and psychological profit. 
C) universal, retrieval, and evoked sets. 
D) cognitive, affective, and behavioral environments. 
E) family, reference groups, and culture. 
A) impulse, habitual, and limited problem-solving processes. 
B) functional and psychological profit. 
C) universal, retrieval, and evoked sets. 
D) cognitive, affective, and behavioral environments. 
E) family, reference groups, and culture.

Question 6

By producing motorcycles that do more than get riders to their destinations and back, Harley-Davidson is addressing consumers' ________ needs.

Accepted Answer

A) functional and social 
B) postpurchase and prepurchase 
C) safety and situational 
D) psychological and physiological 
E) functional and psychological 
A) functional and social 
B) postpurchase and prepurchase 
C) safety and situational 
D) psychological and physiological 
E) functional and psychological

Question 7

Setting high customer expectations is a good strategy that will help avoid customer dissatisfaction in the long run.

Accepted Answer

A) True 
 B)False

Question 8

What evaluative criteria would consumers be likely to use in choosing a family dentist?

Accepted Answer

Most consumers would begin by assessing

Question 9

Frank bought Timberland boots because he felt they were perfect for his outdoor activities. Aidan bought the same kind of boots because he liked the image they conveyed. The psychological factor driving Aidan's behavior is

Accepted Answer

A) functional need. 
B) lifestyle. 
C) his universal set. 
D) learning. 
E) his evoked set. 
A) functional need. 
B) lifestyle. 
C) his universal set. 
D) learning. 
E) his evoked set.

Question 10

Tasha has an almost-new economy car, but she wants a Ford Mustang because she thinks it would be exciting to own one. If she decides to purchase a sports car such as the Mustang, she will be primarily fulfilling a ________ need.

Accepted Answer

A) functional 
B) postpurchase 
C) safety 
D) psychological 
E) functional and psychological 
A) functional 
B) postpurchase 
C) safety 
D) psychological 
E) functional and psychological

Question 11

For years Raymond sold new cars, but recently he and his wife grew tired of city life and moved to a beach town. Now he sells costume jewelry (made by his wife)at an open-air market near the ocean. To be successful, what will Raymond have to recognize about the difference between consumers' problem-solving processes for cars and costume jewelry?

Accepted Answer

Most consumers engage in an ex

Question 12

The text lists five psychological factors that can influence purchase decisions. List and give an example of each.

Accepted Answer

The five psychological factors

Question 13

The process by which individuals hear what another person is saying is known as perception.

Accepted Answer

A) True 
 B)False

Question 14

You are shopping for a new cell phone. Using the steps in the consumer decision process, describe what you would do at each step during the purchasing experience.

Accepted Answer

Answers will vary but must inc

Question 15

Assume you are the manager of a resort property that is close to the mountains, to several recreational sites, and to a few luxury restaurants and stores. How would you manage customer expectations to enhance postpurchase satisfaction? Be specific.

Accepted Answer

Students might select any of the followi

Question 16

A(n)________ is a need or want strong enough to cause a person to seek satisfaction.

Accepted Answer

A) locus of control 
B) motive 
C) attitude 
D) perception 
E) learning curve 
A) locus of control 
B) motive 
C) attitude 
D) perception 
E) learning curve

Question 17

Learning refers to a change in a person's thought process or behavior that arises from

Accepted Answer

A) attitudes. 
B) experience. 
C) risk analysis. 
D) cultural norms. 
E) postpurchase dissonance. 
A) attitudes. 
B) experience. 
C) risk analysis. 
D) cultural norms. 
E) postpurchase dissonance.

Question 18

Tomas greets his regular customers by name every morning when they come in for coffee. He offers them a taste of anything special he is cooking that day. He has a database with their birthdays and offers them free meals on their birthdays. Tomas most likely hopes that this attention to his "regulars" will encourage them to

Accepted Answer

A) assist him in meeting his functional needs. 
B) always include his firm in their universal set. 
C) extend problem solving beyond ritual consumption. 
D) internalize impulse attitudes. 
E) spread positive word of mouth. 
A) assist him in meeting his functional needs. 
B) always include his firm in their universal set. 
C) extend problem solving beyond ritual consumption. 
D) internalize impulse attitudes. 
E) spread positive word of mouth.

Question 19

Before flying, Micah researches the types of planes the airline uses, scans the plane for defects as it taxis up to the terminal, and observes the pilot and crew as they come through the airport. He has no experience as a pilot or airplane mechanic. Micah probably has a misguided sense of his

Accepted Answer

A) postpurchase dissonance. 
B) locus of control. 
C) reference group identification. 
D) attribute sets. 
E) social risk. 
A) postpurchase dissonance. 
B) locus of control. 
C) reference group identification. 
D) attribute sets. 
E) social risk.

Question 20

________ attributes are product or service features that are important to buyers and what they use to differentiate among choices.

Accepted Answer

A) Retrieval 
B) Financial 
C) Social 
D) Determinant 
E) Safety\performance 
A) Retrieval 
B) Financial 
C) Social 
D) Determinant 
E) Safety\performance

Using bicycles as an example, explain the differences between universal, retrieval, and evoked sets, and identify the one that is most important to marketers.

Within a choice architecture, a(n)________ is a response to a "no-action" condition by imposing a choice on a person who fails to make the decision.

Demonstrate your understanding of the terms internal locus of control and external locus of control by giving an example of each.

Another name for physiological risk is health risk.

By producing motorcycles that do more than get riders to their destinations and back, Harley-Davidson is addressing consumers' ________ needs.

Setting high customer expectations is a good strategy that will help avoid customer dissatisfaction in the long run.

What evaluative criteria would consumers be likely to use in choosing a family dentist?

Frank bought Timberland boots because he felt they were perfect for his outdoor activities. Aidan bought the same kind of boots because he liked the image they conveyed. The psychological factor driving Aidan's behavior is

Tasha has an almost-new economy car, but she wants a Ford Mustang because she thinks it would be exciting to own one. If she decides to purchase a sports car such as the Mustang, she will be primarily fulfilling a ________ need.

The text lists five psychological factors that can influence purchase decisions. List and give an example of each.

The process by which individuals hear what another person is saying is known as perception.

You are shopping for a new cell phone. Using the steps in the consumer decision process, describe what you would do at each step during the purchasing experience.

Assume you are the manager of a resort property that is close to the mountains, to several recreational sites, and to a few luxury restaurants and stores. How would you manage customer expectations to enhance postpurchase satisfaction? Be specific.

A(n)________ is a need or want strong enough to cause a person to seek satisfaction.

Learning refers to a change in a person's thought process or behavior that arises from

Before flying, Micah researches the types of planes the airline uses, scans the plane for defects as it taxis up to the terminal, and observes the pilot and crew as they come through the airport. He has no experience as a pilot or airplane mechanic. Micah probably has a misguided sense of his

________ attributes are product or service features that are important to buyers and what they use to differentiate among choices.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Digital Marketing: Online, Social, and Mobile

Conscious Marketing, Corporate Social Responsibility, and Ethics

Analyzing the Marketing Environment

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Capturing Value

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 6: Consumer Behavior

Using bicycles as an example, explain the differences between universal, retrieval, and evoked sets, and identify the one that is most important to marketers.

Within a choice architecture, a(n)________ is a response to a "no-action" condition by imposing a choice on a person who fails to make the decision.

Demonstrate your understanding of the terms internal locus of control and external locus of control by giving an example of each.

Another name for physiological risk is health risk.

By producing motorcycles that do more than get riders to their destinations and back, Harley-Davidson is addressing consumers' ________ needs.

Setting high customer expectations is a good strategy that will help avoid customer dissatisfaction in the long run.

What evaluative criteria would consumers be likely to use in choosing a family dentist?

Frank bought Timberland boots because he felt they were perfect for his outdoor activities. Aidan bought the same kind of boots because he liked the image they conveyed. The psychological factor driving Aidan's behavior is

Tasha has an almost-new economy car, but she wants a Ford Mustang because she thinks it would be exciting to own one. If she decides to purchase a sports car such as the Mustang, she will be primarily fulfilling a ________ need.

The text lists five psychological factors that can influence purchase decisions. List and give an example of each.

The process by which individuals hear what another person is saying is known as perception.

You are shopping for a new cell phone. Using the steps in the consumer decision process, describe what you would do at each step during the purchasing experience.

Assume you are the manager of a resort property that is close to the mountains, to several recreational sites, and to a few luxury restaurants and stores. How would you manage customer expectations to enhance postpurchase satisfaction? Be specific.

A(n)________ is a need or want strong enough to cause a person to seek satisfaction.

Learning refers to a change in a person's thought process or behavior that arises from

Before flying, Micah researches the types of planes the airline uses, scans the plane for defects as it taxis up to the terminal, and observes the pilot and crew as they come through the airport. He has no experience as a pilot or airplane mechanic. Micah probably has a misguided sense of his

________ attributes are product or service features that are important to buyers and what they use to differentiate among choices.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Digital Marketing: Online, Social, and Mobile

Conscious Marketing, Corporate Social Responsibility, and Ethics

Analyzing the Marketing Environment

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Capturing Value

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters