Exam 5: Analyzing the Marketing Environment

Why are generational cohorts important to marketers?

Generation X is the biggest cohort since the original postwar World War II boom.

As the marketing manager of the ABC company, how would you explain the significance of the Millennial market, and how would you target the company's advertising to this group?

Describe the buying power and characteristics of the Hispanic consumer.

"Income distribution in the United States has grown more polarized." What does this mean in general, and what does it mean especially to marketers in the United States?

Strategic efforts to supply consumers with environmentally friendly merchandise are called

As the fastest growing ethnic population in the United states, Asian Americans represent

Swanson Hair Company keeps track of the gender and age of its customers so it can target e-mails to them and be sure to have the right hair products in stock when they visit. This is an example of the use of demographics in marketing.

Which U.S. legislative action specifically prohibits monopolies?

Which group is practicing greenwashing?

When Kimberly-Clark introduced rolls of toilet paper without the cardboard core, what social trend did this product respond to?

Name one technological advance that has impacted how consumers research and buy products. Give an example from your own experience.

Successful firms focus their efforts on satisfying customer needs that

Which statement accurately describes the current income distribution in the United States?

The marketing firm must consider the entire business process, all from a consumer's point of view.

At almost every major university, some group on campus pressures the university to become "greener." What does this mean? What does it usually involve? Why would a university want to become greener?

Kinson Supply Corp. wants to free up some of its employees for other tasks and decides to automate the warehouse by using programmed machines to pick items to be shipped. Which technological advancement is Kinson Supply using?

Gail is a general practice physician. Her office includes nurses, clerical assistants, and a physician's assistant. She runs a well-organized practice, but she depends on a variety of corporate partners to create value for her patients. Who are likely to be Gail's corporate partners and how do they help or hinder her efforts to create value?

The shared meanings, beliefs, morals, values, and customs of a group of people constitute their

Natalie is considering using a radio commercial in Italy that was designed for her company's U.S. markets. Which cultural aspect should she take into account when making this decision?