Question 1

The macroenvironmental factors that marketers must consider are the company, competition, and corporate partners.

Accepted Answer

A) True 
 B)False

Question 2

The first "latchkey" children belong to which generational cohort?

Accepted Answer

A) Baby Boomers 
B) Generation W 
C) Generation X 
D) Generation Y 
E) Generation Z 
A) Baby Boomers 
B) Generation W 
C) Generation X 
D) Generation Y 
E) Generation Z

Question 3

The government has enacted laws that promote both fair trade and competition by prohibiting the formation of monopolies or alliances that would damage a competitive marketplace, fostering fair pricing practices for all suppliers and consumers. These actions are part of the ________environment of business.

Accepted Answer

A) communication 
B) political\legal 
C) demographic 
D) social 
E) technological 
A) communication 
B) political\legal 
C) demographic 
D) social 
E) technological

Question 4

Inflation refers to the growth of industry within a country.

Accepted Answer

A) True 
 B)False

Question 5

Select a key trait that best describes Generation Y.

Accepted Answer

A) varies the most in age, ranging from teenagers to adults who have their own families 
B) the largest population of 50-plus consumers 
C) was born immediately after World War II 
D) was the first generation of latchkey children 
E) have had access to the Internet for their entire lives 
A) varies the most in age, ranging from teenagers to adults who have their own families 
B) the largest population of 50-plus consumers 
C) was born immediately after World War II 
D) was the first generation of latchkey children 
E) have had access to the Internet for their entire lives

Question 6

After conducting some targeted research and learning that most of its customers were females, Kids Stuff International designed a new children's stroller that would appeal more to men: a high-tech, black-and-chrome version with dirt bike tires. This research was based on

Accepted Answer

A) cultural expectations. 
B) generational cohorts. 
C) demographic data. 
D) marketers' general perceptions. 
E) green marketing. 
A) cultural expectations. 
B) generational cohorts. 
C) demographic data. 
D) marketers' general perceptions. 
E) green marketing.

Question 7

Generational cohorts are groups of people of the same generation who have similar ________ because they have shared experiences and are in the same stage of life.

Accepted Answer

A) regional cultures 
B) inflationary expectations 
C) political affiliations 
D) purchase behaviors 
E) cultural values 
A) regional cultures 
B) inflationary expectations 
C) political affiliations 
D) purchase behaviors 
E) cultural values

Question 8

Astute marketers recognize that the increasing disparity of income between upper- and lower-income groups will

Accepted Answer

A) create inflationary expectations. 
B) disappear as ethnicity becomes a stronger consideration. 
C) create opportunities to provide value to each group. 
D) vanish once the recession ends. 
E) force more people to do shopping online. 
A) create inflationary expectations. 
B) disappear as ethnicity becomes a stronger consideration. 
C) create opportunities to provide value to each group. 
D) vanish once the recession ends. 
E) force more people to do shopping online.

Question 9

Matt knows that one of the goals of value-based marketing is to provide greater value to consumers than competitors offer. To accomplish this goal, Matt's firm must look at everything it does

Accepted Answer

A) in order to value each person in the organization. 
B) for each generational cohort. 
C) to avoid cultural clashes. 
D) from a consumer's point of view. 
E) to sensitize organization members to ethical values. 
A) in order to value each person in the organization. 
B) for each generational cohort. 
C) to avoid cultural clashes. 
D) from a consumer's point of view. 
E) to sensitize organization members to ethical values.

Question 10

Describe Digital Natives and explain the impact of technological advances on this group.

Accepted Answer

Members of Generation Z (Gen Z)are also

Question 11

Some companies have been accused of taking advantage of the current social trend of green marketing, positioning their products as environmentally friendly when this may not actually be the case. This is called

Accepted Answer

A) fake greening. 
B) greenwashing. 
C) greenbaiting. 
D) green puffery. 
E) greenbelting. 
A) fake greening. 
B) greenwashing. 
C) greenbaiting. 
D) green puffery. 
E) greenbelting.

Question 12

Firms that disingenuously market products or services as environmentally friendly, with the goal of gaining public approval and sales rather than improving the environment, are engaging in greenwashing.

Accepted Answer

A) True 
 B)False

Question 13

Fast food restaurants no longer use cartoon characters to promote products because the characters do not retain popularity among young children for very long.

Accepted Answer

A) True 
 B)False

Question 14

Renata has been assigned the task of learning which age groups and which gender typically buys the company's running shoes. What information should Renata review to obtain the most accurate result?

Accepted Answer

A) generational cohorts 
B) income levels 
C) regional culture 
D) ethnicity 
E) demographics 
A) generational cohorts 
B) income levels 
C) regional culture 
D) ethnicity 
E) demographics

Question 15

Marketers wanting to use social media to reach consumers should understand that people in the ________ group were born into a world that was already full of digital technologies such as the Internet and social networks.

Accepted Answer

A) Baby Boomers 
B) Generation W 
C) Generation X 
D) Generation Y 
E) Generation Z 
A) Baby Boomers 
B) Generation W 
C) Generation X 
D) Generation Y 
E) Generation Z

Question 16

As the marketing manager of the XYZ company, you understand that gender roles are not as clear as they were years ago. What factors do you consider in your promotion of the company's products to women?

Accepted Answer

Women today outperform men scholasticall

Question 17

The three elements of the consumer's immediate environment are the company, competition, and fellow consumers.

Accepted Answer

A) True 
 B)False

Question 18

Many U.S. consumers are purchasing hybrid automobiles because they leave less of a carbon footprint. These consumers are called

Accepted Answer

A) green consumers. 
B) smart consumers. 
C) hybrid consumers. 
D) economical consumers. 
E) greenwashing consumers. 
A) green consumers. 
B) smart consumers. 
C) hybrid consumers. 
D) economical consumers. 
E) greenwashing consumers.

The macroenvironmental factors that marketers must consider are the company, competition, and corporate partners.

The first "latchkey" children belong to which generational cohort?

Inflation refers to the growth of industry within a country.

Select a key trait that best describes Generation Y.

After conducting some targeted research and learning that most of its customers were females, Kids Stuff International designed a new children's stroller that would appeal more to men: a high-tech, black-and-chrome version with dirt bike tires. This research was based on

Generational cohorts are groups of people of the same generation who have similar ________ because they have shared experiences and are in the same stage of life.

Astute marketers recognize that the increasing disparity of income between upper- and lower-income groups will

Matt knows that one of the goals of value-based marketing is to provide greater value to consumers than competitors offer. To accomplish this goal, Matt's firm must look at everything it does

Describe Digital Natives and explain the impact of technological advances on this group.

Some companies have been accused of taking advantage of the current social trend of green marketing, positioning their products as environmentally friendly when this may not actually be the case. This is called

Firms that disingenuously market products or services as environmentally friendly, with the goal of gaining public approval and sales rather than improving the environment, are engaging in greenwashing.

Fast food restaurants no longer use cartoon characters to promote products because the characters do not retain popularity among young children for very long.

Renata has been assigned the task of learning which age groups and which gender typically buys the company's running shoes. What information should Renata review to obtain the most accurate result?

Marketers wanting to use social media to reach consumers should understand that people in the ________ group were born into a world that was already full of digital technologies such as the Internet and social networks.

As the marketing manager of the XYZ company, you understand that gender roles are not as clear as they were years ago. What factors do you consider in your promotion of the company's products to women?

The three elements of the consumer's immediate environment are the company, competition, and fellow consumers.

Many U.S. consumers are purchasing hybrid automobiles because they leave less of a carbon footprint. These consumers are called

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Digital Marketing: Online, Social, and Mobile

Conscious Marketing, Corporate Social Responsibility, and Ethics

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Capturing Value

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 5: Analyzing the Marketing Environment

The macroenvironmental factors that marketers must consider are the company, competition, and corporate partners.

The first "latchkey" children belong to which generational cohort?

Inflation refers to the growth of industry within a country.

Select a key trait that best describes Generation Y.

After conducting some targeted research and learning that most of its customers were females, Kids Stuff International designed a new children's stroller that would appeal more to men: a high-tech, black-and-chrome version with dirt bike tires. This research was based on

Generational cohorts are groups of people of the same generation who have similar ________ because they have shared experiences and are in the same stage of life.

Astute marketers recognize that the increasing disparity of income between upper- and lower-income groups will

Matt knows that one of the goals of value-based marketing is to provide greater value to consumers than competitors offer. To accomplish this goal, Matt's firm must look at everything it does

Describe Digital Natives and explain the impact of technological advances on this group.

Some companies have been accused of taking advantage of the current social trend of green marketing, positioning their products as environmentally friendly when this may not actually be the case. This is called

Firms that disingenuously market products or services as environmentally friendly, with the goal of gaining public approval and sales rather than improving the environment, are engaging in greenwashing.

Fast food restaurants no longer use cartoon characters to promote products because the characters do not retain popularity among young children for very long.

Renata has been assigned the task of learning which age groups and which gender typically buys the company's running shoes. What information should Renata review to obtain the most accurate result?

Marketers wanting to use social media to reach consumers should understand that people in the ________ group were born into a world that was already full of digital technologies such as the Internet and social networks.

As the marketing manager of the XYZ company, you understand that gender roles are not as clear as they were years ago. What factors do you consider in your promotion of the company's products to women?

The three elements of the consumer's immediate environment are the company, competition, and fellow consumers.

Many U.S. consumers are purchasing hybrid automobiles because they leave less of a carbon footprint. These consumers are called

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Digital Marketing: Online, Social, and Mobile

Conscious Marketing, Corporate Social Responsibility, and Ethics

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Capturing Value

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters